Success Stories
13 of the World’s Most Successful Operators Share Their Secrets
When you’re in the business of selling travel experiences, everything hinges on your ability to create amazing memories for your customers. Looking for ways to up your game? We talked to some of the world’s top-selling tour operators to uncover their secrets to success. From hiring the right staff and differentiating your products, to embracing new technologies and distribution channels like Viator—they’ve learned a thing or two about growing an experience business.
How Amigo Tours Grew to Hosting Over 1 Million Customers a Year
From the beauty of Mexico City to the Teotihuacan Pyramids, and plenty of other places, Amigo Tours enthralls over one million customers a year. How do they do it? A commitment to customer service and a keen eye for emerging trends.
From the beauty of Mexico City to the Teotihuacan Pyramids, and plenty of other places, Amigo Tours enthralls over one million customers a year. How do they do it? A commitment to customer service and a keen eye for emerging trends.

How Amigo Tours Grew to Hosting Over 1 Million Customers a Year
From the beauty of Mexico City to the Teotihuacan Pyramids, and plenty of other places, Amigo Tours enthralls over one million customers a year. How do they do it? A commitment to customer service and a keen eye for emerging trends.
“Tripadvisor puts our products within reach of anyone in the world; we work hand-in-hand with OTAs in their growth and we know that in the near future, 90% of tours and activities will be sold online.”
— Jose Arozarena, Amigo Tours

How the FC Porto Museum Embraces New Technology to Attract International Visitors
Each year, the FC Porto Museum successfully draws in travelers from all over the world. Recent technological wins have included building a new mobile app, offering multi-lingual audio guides, and reaching an international audience by selling their tickets through Viator.
“Considering we already had our listings on TripAdvisor, and good reviews by our visitors, we felt that enabling our product to be on sale on this platform would be a great step towards reaching our day-to-day goals, and to be closer to the international public. The Viator platform is very user friendly, and the impact was immediate, as we had received bookings straight away.”
— Luis Valente, FC Porto Museum’s Partnerships Manager

Spotlight: The New York Nightlife
An ex-tour guide went from sleeping on a friend’s couch to building one of the Big Apple’s premier nightlife experience companies—and has since expanded into other major US cities.
More Operator Spotlights
Happy Fish Catamarans Succeeds by Adapting and Curating the Experience to their Audience
Herman Torres has found success with his business, Happy Fish Catamarans, by keeping a close eye on traveler trends and the competition. By studying the market he has built a business that wows customers and leaves them with a smile on their face.
How the FC Porto Museum Adapts New Technology to Successfully Attract an International Audience
Each year, the FC Porto Museum successfully draws in travelers from all over the world. The museum pays close attention to the overall experience of their visitors. They’re not afraid to capitalize on technology trends to increase bookings from travelers local and abroad—from building a new mobile app, offering audio guides, adding additional language tours, and enter new markets by selling tickets through Viator.
How Amigo Tours Has Grown to Hosting Over 1 Million Customers a Year: Dedication to Customer Service & Adaptability
A dedication to customer service and a keen eye for emerging trends has allowed Amigo Tours to grow their business exponentially. We spoke with the CEO about the biggest challenge they face, their advice for other operators, and the benefits they’ve seen from Viator.
How One of New Zealand’s Top Adventure Tours Focuses On Forest Conservation To Drive Traveler Bookings
Rotorua Canopy Tours’ investment in preserving the New Zealand forest pays dividends in more ways than one. Customers enjoy trees that are more lush, plants that flower more abundantly, and friendly birds joining in on the fun. This has led to thousands of “Excellent” reviews on TripAdvisor—which in turn drive more bookings. Any outdoor activity operator would be wise to follow suit, and make efforts to preserve the local ecosystem you operate in.
The Operator of the World’s #1 Experience Shares Tips on Authenticity, Standing Out, and Building a Strong Reputation
As the operator of the number one experience in the world, City Wonders has plenty of advice for other operators. We spoke with them to learn how they got to the top and what others in the industry can learn from them.
How an Ex-Guide Went from Sleeping on a Couch to Running One of New York City’s Premiere Nightlife Tours
An ex-tour guide went from sleeping on a friend’s couch to building one of the Big Apple’s premier nightlife experience companies—and has since expanded into other major US cities. He shared some keys to success with us as well as takeaways for how to improve your business.
13 of the World’s Most Successful Tour Operators Share Their Secrets
When you’re in the business of selling travel experiences, everything hinges on your ability to create amazing and memorable vacation memories for your guests. Looking for ways to up your game? Viator talked to some of the world’s top-selling tour operators to uncover the secrets of their success.
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Accept bookings directly online through our sites. Easily connect to your reservation system—or use ours. Cross-sell other tours and activities and earn commission. Get effortless and scalable management tools that grow with your business.
