Better understand your target audience, learn how to reach travelers more effectively, and meet the changing demands of today’s consumers.
Plenty of travelers are setting off on their own. The share of solo travelers continues to grow, and attracting this unique group to your business requires thought and planning. Take a look at some stats about solo travelers and how you can capture their business.
Millennials and Generation Z now make up over half of the world population. These two generations value travel enormously and operators should know these three things about what they look for when booking experiences.
A study between TripAdvisor and Ipsos MORI proves the importance of responding to the reviews that travelers leave your business. We polled thousands of users about the way they view responses to reviews, how that impacts their booking habits, and the type of responses they like to see.
A recent TripAdvisor study conducted in partnership with Ipsos MORI has found that reviews are one of the most important factors for travelers when they are making a booking decision. Check out an infographic full of data and read how these statistics impact your business.
PhocusWright recently published a report about the US tour, activities, and attractions industry. The findings are noteworthy for providing operators a glance into the state of the industry and how to utilize trends to succeed.
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Reach 455+ million travelers
Enable customers worldwide to purchase your products on Tripadvisor, Viator, and thousands of partner sites. For individuals offering a local activity, class, or workshop, or established tour businesses looking for a new revenue stream.
Get a free Tripadvisor listing
Build your reputation with a new Tripadvisor listing easily searchable by travelers—or connect an existing one. Gather and respond to reviews, update your business info, set your product pricing, add images, itinerary details, and more.
Connect, sell, and grow
Accept bookings directly online through our sites. Easily connect to your reservation system—or use ours. Cross-sell other tours and activities and earn commission. Get effortless and scalable management tools that grow with your business.