About Us

What is Viator?

 

If you already have a Tripadvisor listing, you’re benefiting from your business being found by millions of travelers who browse our site. But you’re missing out on a huge opportunity to sell your products directly through your listing and capture bookings from travelers looking for things to do in your destination. Enter Viator and our industry-leading distribution network, where hundreds of thousands of tours, activities, and attraction tickets are already being sold by operators like you.

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Viator

Joining Viator lets you create products (your tours, activities, or tickets) and sell them directly to the audience already on Tripadvisor. Our user-friendly interface makes for easy set up with seamless connection to your existing inventory system, helping you increase bookings by filling last-minute and offseason slots.

Includes all features and capabilities that come with a Tripadvisor listing

Plus the ability to create products to sell directly through your listing—you can set pricing, availability, and itineraries

Products are displayed across our network, including distribution on Tripadvisor, Viator, and thousands of partners

Easy-to-use dashboard with booking reports, customer demographics, and integration to your inventory system

Respond to reviews that are left on your business listing and/or your individual products

Tripadvisor Listing Only

With a Tripadvisor listing, you’re able to showcase to travelers the highlights of your business and collect reviews. But you’re only halfway towards turning those lookers into bookers.

Ø Can’t sell your tours, tickets, or activities online to the Tripadvisor audience

Be found by the millions of travelers who browse our site looking for things to do during their trips

Provide business information like address, hours of operation, and a brief “About” section

Upload your own photos to be displayed alongside user-uploads

Collect reviews from travelers who have visited your attraction or experienced your tour

Benefits of Viator

Viator puts your products in front of a worldwide audience. Access millions of customers on Tripadvisor, Viator, thousands of partner sites, and through our global marketing campaigns and travel agent program.

Visibility

Your products are bookable through your listing, and will appear across our site on destination pages, in search results, in the Tripadvisor app, on Viator and through thousands of partners including major hotel, airlines, loyalty program, and travel agent networks.

Reach

Increase your reach with Viator by tapping into a global market. Your products will be available in 28 languages, and you will be able to take bookings in 14 supported currencies.

Flexibility

Listing with Viator gives you the flexibility to fill last-minute, in-destination, and off-season slots. Don’t miss out on potential customers.

Ease-of-Use

A user-friendly interface with simple, do-it-yourself tools that allow you to load products, and manage availability and bookings, plus integrate reservation and inventory management systems. Spend less time on administrative tasks.
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Reach a Wider Audience

Join hundreds of thousands of other operators that are selling products on Tripadvisor, the world’s largest travel website. Reach millions of travelers per month who are browsing things to do during their trips—and also in their own cities and towns.

700+

Million traveler reviews of things to do worldwide

490+

Million unique monthly visitors to Tripadvisor websites

200+

Thousand tours, activities, and attractions listed

Our Brands

The difference between Tripadvisor, Viator, and Viator, and how they play together to maximize your exposure to travelers.

Viator is the entity that lets operators create bookable products. You can publish your tours, activities, classes, workshops, or tickets to an audience of hundreds of millions of travelers that use Tripadvisor, plus thousands of partner sites connected to our industry-leading distribution network, which includes Viator.com.

Viator is the entity that lets operators create bookable products. You can publish your tours, activities, classes, workshops, or tickets to an audience of hundreds of millions of travelers that use Tripadvisor, plus thousands of partner sites connected to our industry-leading distribution network, which includes Viator.com.

Viator is a global tours and attractions business that Tripadvisor acquired in August of 2014. Viator.com remains the world’s largest traveler booking site for tours and attractions. Travelers are able to book activities and tickets on both Viator and Tripadvisor. As a Viator supplier, your products may be featured on Viator.com.

Questions & Answers

Q: I already have a Tripadvisor Listing. Why do I need to sign up for Viator separately?
A: Viator enables you to sell your tours and activities directly through your Tripadvisor listing. Viator is an easy way to unlock new revenue streams.
Q: I already get bookings through my website. Why do I need Viator?

A: More than 490 million people every month come to Tripadvisor to plan and book their travel. Leverage the strength of the Tripadvisor network to introduce yourself to a wider audience. Additionally, Viator gives you an opportunity to fill last minute slots and offseason bookings for travelers that make in-destination decisions.

Q: How does Viator improve my business?
A: Increase your reach with Viator by tapping into a global market. Utilize free translation of products into 28 languages, and 14 supported currencies. Travelers plan their vacations and book their activities on Tripadvisor; make sure they find your business.

More Resources

Setting Up Your Business Account

To officially set up your business account on Viator, you’ll have to add banking and tax information so you’re ready to accept payments from travelers. To learn more about this step of the process, click here.

Creating Your First Bookable Product

Now comes the fun part! When creating your product make sure you create an interesting title, write an evocative description, and choose high-quality photos. To get an in-depth look at how to create a great product, click here.

Getting Your First Bookings & Reviews

After your first booking, it’s crucial that customer writes you a review. After you receive five or more traveler reviews on Viator, your product is likely to get more bookings and sales. To learn more, click here.

Tips for Responding to Traveler Reviews

By writing responses to reviews (both good and bad), you show you’re interested in feedback from former and prospective guests—and that customer service is a priority for you. For best practices when it comes to reviews, click here.

Ready to sell products online with Viator?

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