About Us
What is Viator?
If you already have a Tripadvisor listing, you’re benefiting from your business being found by millions of travelers who browse our site. But you’re missing out on a huge opportunity to sell your products directly through your listing and capture bookings from travelers looking for things to do in your destination. Enter Viator and our industry-leading distribution network, where hundreds of thousands of tours, activities, and attraction tickets are already being sold by operators like you.
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Viator
Joining Viator lets you create products (your tours, activities, or tickets) and sell them directly to the audience already on Tripadvisor. Our user-friendly interface makes for easy set up with seamless connection to your existing inventory system, helping you increase bookings by filling last-minute and offseason slots.
√ Includes all features and capabilities that come with a Tripadvisor listing
√ Plus the ability to create products to sell directly through your listing—you can set pricing, availability, and itineraries
√ Products are displayed across our network, including distribution on Tripadvisor, Viator, and thousands of partners
√ Easy-to-use dashboard with booking reports, customer demographics, and integration to your inventory system
√ Respond to reviews that are left on your business listing and/or your individual products
Tripadvisor Listing Only
With a Tripadvisor listing, you’re able to showcase to travelers the highlights of your business and collect reviews. But you’re only halfway towards turning those lookers into bookers.
Ø Can’t sell your tours, tickets, or activities online to the Tripadvisor audience
√ Be found by the millions of travelers who browse our site looking for things to do during their trips
√ Provide business information like address, hours of operation, and a brief “About” section
√ Upload your own photos to be displayed alongside user-uploads
√ Collect reviews from travelers who have visited your attraction or experienced your tour
Benefits of Viator
Viator puts your products in front of a worldwide audience. Access millions of customers on Tripadvisor, Viator, thousands of partner sites, and through our global marketing campaigns and travel agent program.
Visibility
Reach
Flexibility
Ease-of-Use
Reach a Wider Audience
Join hundreds of thousands of other operators that are selling products on Tripadvisor, the world’s largest travel website. Reach millions of travelers per month who are browsing things to do during their trips—and also in their own cities and towns.
700+
Million traveler reviews of things to do worldwide
490+
Million unique monthly visitors to Tripadvisor websites
200+
Thousand tours, activities, and attractions listed
Our Brands
The difference between Tripadvisor, Viator, and Viator, and how they play together to maximize your exposure to travelers.
Viator is the entity that lets operators create bookable products. You can publish your tours, activities, classes, workshops, or tickets to an audience of hundreds of millions of travelers that use Tripadvisor, plus thousands of partner sites connected to our industry-leading distribution network, which includes Viator.com.
Viator is the entity that lets operators create bookable products. You can publish your tours, activities, classes, workshops, or tickets to an audience of hundreds of millions of travelers that use Tripadvisor, plus thousands of partner sites connected to our industry-leading distribution network, which includes Viator.com.
Viator is a global tours and attractions business that Tripadvisor acquired in August of 2014. Viator.com remains the world’s largest traveler booking site for tours and attractions. Travelers are able to book activities and tickets on both Viator and Tripadvisor. As a Viator supplier, your products may be featured on Viator.com.
Questions & Answers
Q: I already have a Tripadvisor Listing. Why do I need to sign up for Viator separately?
Q: I already get bookings through my website. Why do I need Viator?
A: More than 490 million people every month come to Tripadvisor to plan and book their travel. Leverage the strength of the Tripadvisor network to introduce yourself to a wider audience. Additionally, Viator gives you an opportunity to fill last minute slots and offseason bookings for travelers that make in-destination decisions.
Q: How does Viator improve my business?
More Resources
Setting Up Your Business Account
To officially set up your business account on Viator, you’ll have to add banking and tax information so you’re ready to accept payments from travelers. To learn more about this step of the process, click here.
Creating Your First Bookable Product
Now comes the fun part! When creating your product make sure you create an interesting title, write an evocative description, and choose high-quality photos. To get an in-depth look at how to create a great product, click here.
Getting Your First Bookings & Reviews
After your first booking, it’s crucial that customer writes you a review. After you receive five or more traveler reviews on Viator, your product is likely to get more bookings and sales. To learn more, click here.
Tips for Responding to Traveler Reviews
By writing responses to reviews (both good and bad), you show you’re interested in feedback from former and prospective guests—and that customer service is a priority for you. For best practices when it comes to reviews, click here.
Ready to sell products online with Viator?
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