Technically speaking, the Embarcadero (Spanish for “Wharf”) is the eastern waterfront and roadway of the Port of San Francisco. More to-the-point, the Embarcadero is the glittering waterfront and a cultural center of one of America’s greatest cities. Running from the end of Market Street and Fisherman’s Wharf on the northern end down to South Beach Park on the southern end, the Embarcadero is not only a beautiful stretch of some of the most iconic San Franciscan waterfront; it acts as a home to joggers and bicyclists, as well as bustling port tourist attraction and regional icon.
Catch a good time at Pier 39 or the nearby Fisherman’s Wharf for some excellent seafood, trendy spots with local bands, and souvenir hunting. Many festivities begin and culminate with the Embarcadero, so if you happen to be in town for, say New Years Eve, don’t forget to stick around for the fireworks and the always photogenic Golden Gate
The BART stops here at the Embarcadero stop. From there you can head to the marketplace to dine, drink and shop.