São Paulo ATTRACTIONS See all

Avenida Paulista

One of the most expensive strips of real estate in Latin America, Avenida Paulista is São Paulo’s most iconic thoroughfare. What started out as a residential street lined with the ornate neoclassical mansions of 19th-century coffee barons has, in a little over a century, turned into an urban canyon of glass and steel and a modern hub of business, culture and entertainment.

Anchored on one end by busy Shopping Paulista mall and on the other by multi-use architectural standout Conjunto Nacional—vaguely reminiscent of the famed congress building in Brasília—, Avenida Paulista serves as the address for many of the city’s most important cultural institutions, including the São Paulo Museum of Art (MASP), lush Parque Trianon and the Casa das Rosas arts center (located in one of the last mansions remaining on the street).

Though several hundred thousand denizens file into Avenida Paulista’s office buildings every weekday, the street remains lively come nightfall, when restaurants and nightclubs along cross-streets in the adjacent neighborhoods of Jardins and Bela Vista fill with diners and party-goers. Anything goes on buzzing Rua Augusta, one of the city’s liveliest nighttime haunts, and even more goes on Rua Frei Caneca, epicenter of São Paulo’s gay and lesbian scene. Sunday afternoons, craft fairs and flea markets spring up at the foot of the MASP as families stroll along the strip, and throughout the year, big events such as the world’s largest gay pride parade (May/June), the renowned São Silvestre road race (December 31st), and New Year’s Eve celebrations bring a few million people into the area.

Tours & Tickets

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City Tour Meet São Paulo, São Paulo, null
TVRM_SORTED : true ESSENTIAL : 1 ADMISSION : 5

City Tour Meet São Paulo

4.5 star rating: Recommended 128 Reviews

This City Tour Meet São Paulo presents the main touristic places, monuments and historical landmarks of the city. A long of the tour you will see the ...  Read more

Location: São Paulo, Brazil
Duration: 3 hours (approx.)

From USD $71.00
Private Tour: São Paulo City Tour, São Paulo, City Tours
TVRM_SORTED : true ESSENTIAL : 2 ADMISSION : 5

Private Tour: São Paulo City Tour

5 star rating: Highly Recommended 243 Reviews

If you want to see São Paulo’s top attractions and you’ve only got a few hours to spare, you’ll cover a lot of ground with this private city tour by ...  Read more

Location: São Paulo, Brazil
Duration: Flexible

From USD $195.00
São Paulo Private City Tour, São Paulo, Private Sightseeing Tours
TVRM_SORTED : true ESSENTIAL : 2 ADMISSION : 5

São Paulo Private City Tour

5 star rating: Highly Recommended 37 Reviews

This is a 3 to 4-hour private city tour of São Paulo. Enjoy sightseeing by an executive car or van with a knowledgeable tour guide, and take a brief ...  Read more

Location: São Paulo, Brazil
Duration: Flexible

From USD $82.00
São Paulo Private City Tour from Santos Cruise Terminal, Santos, Private Sightseeing Tours
TVRM_SORTED : true ESSENTIAL : 2 ADMISSION : 5

São Paulo Private City Tour from Santos Cruise Terminal

Sightseeing through the main tourist spots of the city of São Paulo, which is the world's thirteenth largest city by population. It's a cosmopolitan, ...  Read more

Location: Santos, Brazil
Duration: 5 hours (approx.)

From USD $94.53
Private Layover Tour of São Paulo GRU airport, São Paulo, City Tours
TVRM_SORTED : true ESSENTIAL : 2 ADMISSION : 5

Private Layover Tour of São Paulo GRU airport

If you are on a layover at São Paulo Guarulhos International Airport, rather than spending hours waiting for your flight, you can book this tour to visit ...  Read more

Location: São Paulo, Brazil
Duration: Flexible

From USD $470.00
Private Layover Santos Port Tour of São Paulo City, Santos, Private Sightseeing Tours
TVRM_SORTED : true ESSENTIAL : 2 ADMISSION : 5

Private Layover Santos Port Tour of São Paulo City

If you are on a layover at the port of Santos, rather than spending hours waiting for the Cruise ship departure, you can book this tour to visit São ...  Read more

Location: Santos, Brazil
Duration: Flexible

From USD $700.00

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