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Avenida Paulista Tours

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Avenida Paulista
One of the most expensive strips of real estate in Latin America, Avenida Paulista is São Paulo’s most iconic thoroughfare. What started out as a residential street lined with the ornate neoclassical mansions of 19th-century coffee barons has, in a little over a century, turned into an urban canyon of glass and steel and a modern hub of business, culture and entertainment.

Anchored on one end by busy Shopping Paulista mall and on the other by multi-use architectural standout Conjunto Nacional—vaguely reminiscent of the famed congress building in Brasília—, Avenida Paulista serves as the address for many of the city’s most important cultural institutions, including the São Paulo Museum of Art (MASP), lush Parque Trianon and the Casa das Rosas arts center (located in one of the last mansions remaining on the street).

Though several hundred thousand denizens file into Avenida Paulista’s office buildings every weekday, the street remains lively come nightfall, when restaurants and nightclubs along cross-streets in the adjacent neighborhoods of Jardins and Bela Vista fill with diners and party-goers. Anything goes on buzzing Rua Augusta, one of the city’s liveliest nighttime haunts, and even more goes on Rua Frei Caneca, epicenter of São Paulo’s gay and lesbian scene. Sunday afternoons, craft fairs and flea markets spring up at the foot of the MASP as families stroll along the strip, and throughout the year, big events such as the world’s largest gay pride parade (May/June), the renowned São Silvestre road race (December 31st), and New Year’s Eve celebrations bring a few million people into the area.
Address: Brazil
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Historical & Heritage Tours

7-hour Summary São Paulo City Tour (Also GRU Airport Pick-up)

Discover the bustling city of São Paulo on a 7-hour private tour by car. Customize your itinerary and visit some of the city’s most popular sights such as Ibirapuera Park, Sé Cathedral, Batman Alley, the Municipal Market, and the Liberdade neighborhood. Learn about the history of each location and the best places to snap a photo from your informative guide.
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  • 7 hours
  • Free Cancellation
From  
$50.00
From  
$50.00
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  • 7 hours
  • Free Cancellation

Historical & Heritage Tours

5-hour Standard São Paulo City Tour (Also GRU Airport Pick-up)

Visit São Paulo's major attractions and most significant sights on this private city tour with a guide. The itinerary may include stops at Ibirapuera Park, the historical downtown, Paulista Ave. (the most important Brazilian thoroughfare), and more. Since this is a private tour, you will be able to determine which sights you want to see and for how long.
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  • 5 hours
  • Free Cancellation
From  
$38.00
From  
$38.00
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  • 5 hours
  • Free Cancellation

Cultural Tours

NEW TO VIATOR

6-hour Classic São Paulo City Tour (Also GRU Airport Pick-up)

Customize your perfect day of sightseeing taking a guided private tour to visit São Paulo’s major tourist attractions and having an overview of it.
This tour is designed to be totally flexible featuring a broad range of possible sights to see, activities to do or topics to explore based on your preferences and willingness. You can either follow our suggested itinerary presented in a sequential order or just select specific sights focusing more on culture, history, social-economic aspects, architecture, street art, local crafts and design, fashion, photograph, business, sports, LGBTQ culture, religion, shopping, gastronomy, art, other topics or a little bit of everything. Our guide should be at your disposal.Stop at sights to explore in the company of the guide who will escort you in your tour expedition, providing an interpreting service along the way. 
No matter where you are within the city of São Paulo, the guide picks you up with the suitable vehicle wherever you are.  
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  • 6 hours
  • Free Cancellation
From  
$43.75
From  
$43.75
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  • 6 hours
  • Free Cancellation

Cultural Tours

4-hour Sum-up of São Paulo City Tour

Customize your perfect day of sightseeing taking a guided private tour to visit São Paulo’s major tourist attractions and having an overview of it.
This tour is designed to be totally flexible featuring a broad range of possible sights to see, activities to do or topics to explore based on your preferences and willingness. You can either follow our suggested itinerary presented in a sequential order or just select specific sights focusing more on culture, history, social-economic aspects, architecture, street art, local crafts and design, fashion, photograph, business, sports, LGBTQ culture, religion, shopping, gastronomy, art, other topics or a little bit of everything. Our guide should be at your disposal.Stop at sights to explore in the company of the guide who will escort you in your tour expedition, providing an interpreting service along the way. 
No matter where you are within the city of São Paulo, the guide picks you up with the suitable vehicle wherever you are.  
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  • 4 hours
  • Free Cancellation
From  
$33.75
From  
$33.75
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  • 4 hours
  • Free Cancellation

City Tours

City Tour Meet São Paulo

Explore one of Brazil's most fascinating metropolitan areas on this City Tour Meet Sao Paulo. During this 3-hour tour with a knowledgeable local guide, visit sites in the Pacaembu, Paulista and Ibirapuera neighborhoods. Walk through downtown Sao Paulo to see the Pátio do Colégio, the Municipal Theater and the Anhangabaú Valley. End the tour with a visit to Luz Park and the Pinacoteca at the Luz Station. Round-trip transportation from Sao Paulo hotels is included.
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  • 3 hours
  • Free Cancellation
From  
$78.00
From  
$78.00
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  • 3 hours
  • Free Cancellation

Cultural Tours

NEW TO VIATOR

7-hour Full Day Complete Tour of São Paulo

Make the most of your time in São Paulo in a 7-hour guided tour to discover its most iconic attractions in a “SHARED GROUP TOUR”. Our vehicle picks you up with an accredited bilingual tour guide to provide you with a lively day filled with popular attractions passing the main areas like historical downtown, Paulista ave area, the most sophisticated areas in the south and southwest of São Paulo, and yet business districts like Brooklin and Itaim Bibi.This tour attracts people of all ages, backgrounds and nationalities whether it’s their first visit to São Paulo or they’ve explored the city before, there are always so many attractions just waiting to be discovered.The tour follows a set itinerary around São Paulo with a live guide commenting about the largest city in the Southern hemisphere and one of the largest cities in the World.Stop at sights to explore in the company of the guide who will escort you in the tour expedition, providing an interpreting service along the way.
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  • 7 hours
  • Free Cancellation
From  
$76.00
From  
$76.00
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  • 7 hours
  • Free Cancellation

City Tours

São Paulo City Walking Tour

Capture the spirit of São Paulo during this 4-hour comprehensive walking tour. With your local guide, get to know the urban atmosphere from street level as you stroll through the city's streetscapes. Stop at landmarks like Ibirapuera Park, Edifício Itália and Estação da Luz. Learn about the city's history, culture, food and traditions through your guide's narration, making plenty of stops to rest and take photos along the way. Round-trip transportation from centrally located São Paulo hotels is included.
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  • 4 hours
  • Free Cancellation
From  
$75.00
From  
$75.00
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  • 4 hours
  • Free Cancellation

Bike & Mountain Bike Tours

Small Group Cycling Tour of Downtown São Paulo, Brazil

This 3-hour small group cycling tour is for travelers who want to see more of São Paulo, the largest city in Brazil, in less time. The approximately 10-mile route includes museums, parks, architecture, neighborhoods, and plenty of time to stop for refreshments and photos. Explore the city's Japanese neighborhood, see the city's cathedral, and more.
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  • 3 hours
  • Free Cancellation
From  
$59.00
From  
$59.00
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  • 3 hours
  • Free Cancellation

Private Sightseeing Tours

SPECIAL OFFER

Private Tour: São Paulo City Tour

Explore São Paulo in just a few hours with this private tour by foot and vehicle. Follow your private guide to hit all the highlights of the city, including the Catedral da Sé, the Italian Tower and City Hall, the Tea Bridge and Paulista Avenue. Choose from 3-hour or 5-hour options; the latter includes spending time in some residential neighborhoods and local markets. Along the way, enjoy engaging, informative commentary from your private local guide. Round-trip transportation from São Paulo hotels is included.
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  • 5 hours
  • Free Cancellation
From  
$148.50
$165.00
$16.50 savings
From  
$148.50
$165.00
$16.50 savings
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  • 5 hours
  • Free Cancellation

Bike & Mountain Bike Tours

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Small Group Highlights Tour in São Paulo

This bike tour gives you a unique possibility to get your bearings in a big metropole. It takes you to all the important places in the center of São Paulo, from the nature and the park to the old city center to the modern architecture at the Pauliste Avenue. And all on separate bike lanes or car free spaces.
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  • 4 hours
  • Free Cancellation
From  
$43.40
From  
$43.40
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  • 4 hours
  • Free Cancellation

Private Sightseeing Tours

SPECIAL OFFER

São Paulo Private City Tour

Get acquainted with the metropolitan grandeur of São Paulo on a private half-day tour of the bustling Brazilian city. Travel to São Paulo’s most sought-after sights in a luxurious vehicle with a knowledgeable guide, visiting prominent landmarks like The Pacaembu Stadium and Sé Cathedral Square. Discover the intriguing history and heritage of the city and receive the undivided attention of your private guide on this executive tour.
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  • 4 hours
  • Free Cancellation
From  
$93.10
$98.00
$4.90 savings
From  
$93.10
$98.00
$4.90 savings
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  • 4 hours
  • Free Cancellation

Layover Tours

SPECIAL OFFER

Private São Paulo Layover Tour from GRU Int. Airport and CGH Airport

Take advantage of a layover in São Paulo with this private tour. After the airport (if applicable), you and your guide/driver will visit the city's popular attractions based on your interests such as the soccer stadium, Ibirapuera Park, and more. The tour includes round-trip transportation to/from the airport, if you're on a layover or you can be picked up and dropped off at your hotel in São Paulo.
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  • 4 hours
  • Free Cancellation
From  
$104.50
$110.00
$5.50 savings
From  
$104.50
$110.00
$5.50 savings
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  • 4 hours
  • Free Cancellation

Ports of Call Tours

São Paulo Private City Tour from Santos Cruise Terminal

Get acquainted with the history and architecture of one of the world’s biggest cities on a private 5-hour tour of São Paulo from Santos Cruise Terminal. Travel in a luxury, air-conditioned vehicle and listen to illuminating commentary from your private guide as you visit areas of cultural and historical interest; admire the picturesque Paulista Avenue; marvel at the verdant beauty of Ibirapuera Park; and see the Japanese influence rife in the Liberade District.
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  • 5 hours
From  
$94.53
From  
$94.53
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  • 5 hours

Private Sightseeing Tours

SPECIAL OFFER

Private Layover Tour of São Paulo GRU airport

Visit São Paulo’s top attractions while you’re on a layover at São Paulo Guarulhos International Airport. Rather than spend hours waiting for your flight, take a private city tour with your own personal guide who points out major landmarks. Take a scenic drive through several neighborhoods and get out to explore São Paulo’s historic downtown on foot. Return airport transport by private vehicle is included.
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  • 6 hours
  • Free Cancellation
From  
$306.90
$330.00
$23.10 savings
From  
$306.90
$330.00
$23.10 savings
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  • 6 hours
  • Free Cancellation

Private Sightseeing Tours

SPECIAL OFFER

Nightlife of São Paulo

Explore São Paulo's vibrant nightlife with a local guide during this 4-hour private tour. Get acquainted with Vila Madalena, a historically bohemian neighborhood known for its vivacious São Paulo nightlife. Admire the city views from the top floor of the Unique Hotel, sip a cocktail at Skye Bar or say 'saudade' as you clink beers with the locals at Bar Brahma. Enjoy the company of your local guide, who will stay by your side to teach you local etiquette, customs and make sure there are no language barriers. Round-trip transportation from São Paulo hotels is included.
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  • 4 hours
  • Free Cancellation
From  
$234.00
$260.00
$26.00 savings
From  
$234.00
$260.00
$26.00 savings
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  • 4 hours
  • Free Cancellation

Cultural Tours

Private São Paulo City Tour with the Municipal Mercado

You choose what to see and what to skip on this private and customizable guided tour of São Paulo, Brazil by vehicle, by bike, and on foot. Your options in the old city and the new city include Catedral da Sé, the city's main cathedral, Pateo do Collegio, where the city of São Paulo was founded in 1554, the Japanese District, Parque da Luz, the Pinacoteca Museum, chic Paulista Avenue, the sprawling Municipal Market, and more.
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  • 5 hours
  • Free Cancellation
From  
$207.00
From  
$207.00
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  • 5 hours
  • Free Cancellation

Historical & Heritage Tours

NEW TO VIATOR

8-hour Overview São Paulo City Tour (Also GRU Airport Pick-up)

Customize your perfect day of sightseeing taking a guided private tour to visit São Paulo’s major tourist attractions and having an overview of it.
This tour is designed to be totally flexible featuring a broad range of possible sights to see, activities to do or topics to explore based on your preferences and willingness. You can either follow our suggested itinerary presented in a sequential order or just select specific sights focusing more on culture, history, social-economic aspects, architecture, street art, local crafts and design, fashion, photograph, business, sports, LGBTQ culture, religion, shopping, gastronomy, art, other topics or a little bit of everything. Our guide should be at your disposal.Stop at sights to explore in the company of the guide who will escort you in your tour expedition, providing an interpreting service along the way. 
No matter where you are within the city of São Paulo, the guide picks you up with the suitable vehicle wherever you are.  
...  More
  • 8 hours
  • Free Cancellation
From  
$50.00
From  
$50.00
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  • 8 hours
  • Free Cancellation

Private Sightseeing Tours

Private Custom City Tour of São Paulo, Brazil

With more than 12 million people, São Paulo ranks as Brazil’s largest city, which means there’s a ton to see and do. During this fully customized private city tour, work with your guide to design the ultimate itinerary based on your interests—food, art, shopping, architecture, or a little of everything. See what you want, when you want, all while enjoying personalized insights from a local guide.
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  • 3 to 5 hours
  • Free Cancellation
From  
$68.00
From  
$68.00
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  • 3 to 5 hours
  • Free Cancellation

Private Sightseeing Tours

Best 6 hours - private City Tour in São Paulo

Spend 6 hours exploring the city of São Paulo with a guide dedicated to your private party. With a flexible sightseeing itinerary and transport included from your hotel, it’s a great introduction for first-time visitors. Stops include Paulista Avenue, Ibirapuera Park, Sé Cathedral, and the Museu do Futebol—the Football (Soccer) Museum.
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  • 6 hours
  • Free Cancellation
From  
$199.00
From  
$199.00
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  • 6 hours
  • Free Cancellation

Cultural Tours

NEW TO VIATOR

8-hour São Paulo City Tour (Santos Pick-up)

For those who either are going to arrive at the seaport terminal in Santos on a cruise ship or are staying at a hotel in Santos, take an amazing guided tour going to the city of São Paulo to see its major tourist attractions and have an overview of it.
If you have at least 8 hours available, take a 1:20 h trip from Santos to São Paulo to explore the greatest city in the southern hemisphere and what it has to offer culturally, historically and touristically.
As São Paulo is 760 meters above sea level, highways leaving from Santos get through an astonishing mount range that extends for approximately 1500 kilometers along the south and southeast coast of Brasil, providing an amazing view of the coast line. 
You can either follow our suggested itinerary presented in a sequential order or just select specific sights focusing more on culture, history, social-economic aspects, architecture, street art, local crafts and design, fashion, photograph. Our guide should be at your disposal.
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  • 8 hours
  • Free Cancellation
From  
$58.75
From  
$58.75
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  • 8 hours
  • Free Cancellation

Bike & Mountain Bike Tours

Street Art Bike Tour

Get your hipster on with this bike tour of São Paulo’s street art. This half-day tour, either morning or afternoon, takes you roundtrip from Avenida Paulista along bike routes that explore this city’s vibrant underbelly as seen through the eyes of its talented graffiti artists. Building-sized murals, kaleidoscopic columns and otherwise mundane overpasses turned into masterful canvasses, this tour culminates in Jeventude Park, once an infamous prison, now a hub of artistic creativity.
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  • 3 hours
From  
$70.00
From  
$70.00
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  • 3 hours

Cultural Tours

5-hour By Night São Paulo Tour

Customize your perfect night taking a guided private tour combining São Paulo’s bustling nightlife areas with some of the major touristic sights in the city that never sleeps. The tour guide picks you up at your place and escort you around to discover just how beautiful and vibrant São Paulo is when darkness falls. 
Visit places such as bohemian neighborhoods of Vila Madalena, Itaim or Vila Olimpia which have the hottest bars and restaurants in town. Have a drink at the SKYE bar on the rooftop of Unique hotel or have a superb meal atop of one of the city's skyscrapers while boast the city from its observation deck. 
Get to experience Brazilian live music at a traditional bar or dance club, or visit the São Paulo effervescent "Augusta St" filled with dance clubs, brothels, striptease clubs and LGBT section full of bars.
Walk through some of the coolest touristic areas such as Paulista ave catching sights and culture. The guide will provide you an interpreting service along the way
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  • 5 hours
  • Free Cancellation
From  
$43.25
From  
$43.25
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  • 5 hours
  • Free Cancellation

Kid Friendly Tours & Activities

NEW TO VIATOR

5-hour São Paulo History City Tour

Get to understand the amazing historic process of São Paulo that in 465 years of existence, marked by relative inexpressiveness for more than three centuries, has become the largest city in the Southern hemisphere and one of the largest cities in the World. 
This tour is designed to cover the main historical sights in a chronological sequence from the early São Paulo times to the recent days, starting from its founding site.
 Explore some of the most historical sights such as “Pátio do Colégio”, “Sé Cathedral, “Largo São Francisco Law School”, “Tea Viaduct”, “Luz Station”, “Republic Square”, “Higienópolis area”, Paulista avenue, to finish it up at a coffee shop on the Top Deck of one of the most spectacular viewpoints of a building on Paulista Avenue. 
Learn about the monumental importance of different groups like the Portuguese, Native Indians, Afro-Brazilians, Italians, Japanese, Arabs, Jews, Germans, and others, in the formation of São Paulo as well as the legacy left by them.

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  • 5 minutes
  • Free Cancellation
From  
$38.00
From  
$38.00
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  • 5 minutes
  • Free Cancellation

Private Sightseeing Tours

Private São Paulo City Tour

Choose your own itinerary on this private 3-hour tour of São Paulo. Allow your guide to lead you on one of the classic tours or choose the areas, highlights, and landmarks that you'd like to see. This city tour can cover approximately 10 areas of the urban center, including the Liberdade neighborhood, Pacaembu Stadium, Paulista Avenue, and downtown São Paulo. This private tour ensures personalized attention and includes hotel pickup and drop-off.
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  • 3 hours
  • Free Cancellation
From  
$190.00
From  
$190.00
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  • 3 hours
  • Free Cancellation


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(888) 651-9785
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