Liberdade Tours
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Home to the world’s largest Japanese population outside Japan, the Sao Paulo district of Liberdade is a densely-populated neighborhood that’s a popular spot for locals and tourists looking to get a taste of Japanese culture and cuisine in Brazil.
Liberdade was settled in the early to mid-20th century by Japanese immigrants brought to Brazil to work in the coffee plantations around Sao Paulo. Since 1970, many people of other Asian ethnicities, especially Chinese and Koreans, have also moved into the area.
Marked by the nine-meter tall red Torii (Japanese Shinto arch) on Rua Galvão Bueno, and lined with Japanese-style street lamps, Liberdade offers a similar feel to other little Tokyo’s around the globe. It’s a particular draw to young Paulistano manga and anime enthusiasts, who are often seen dressed up as cosplay characters almost any day of the week, but especially on weekends.
The streets of Liberdade are filled with vendors and shops selling all varieties of Japanese and Asian goods including food, clothes, bags, shoes, and anime. On weekends, the Liberdade Street Market is an especially good place to find oriental handicrafts, as well as other street market goodies.
Practical Info
Liberdade can be easily be reached by subway via the Liberdade station on Blue Line 1. The weekend Liberdade Street Market is in full swing from 9am-6pm Saturdays and Sundays.
Address: Liberdade, São Paulo, Brazil
3 Tours & Activities to Experience
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$78.00 USD
City Tour Meet São Paulo
- Explore one of Brazil's most fascinating metropolitan areas on this City Tour Meet Sao Paulo. During this 3-hour tour with a knowledgeable local guide, visit sites in the Pacaembu, Paulista and Ibirapuera neighborhoods. Walk through downtown Sao Paulo to see the Pátio do Colégio, the Municipal Theater and the Anhangabaú Valley. End the tour with a visit to Luz Park and the Pinacoteca at the Luz Station. Round-trip transportation from Sao Paulo hotels is included.
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$165.00 USD
Private Tour: São Paulo City Tour
- Explore São Paulo in just a few hours with this private tour by foot and vehicle. Follow your private guide to hit all the highlights of the city, including the Catedral da Sé, the Italian Tower and City Hall, the Tea Bridge and Paulista Avenue. Choose from 3-hour or 5-hour options; the latter includes spending time in some residential neighborhoods and local markets. Along the way, enjoy engaging, informative commentary from your private local guide. Round-trip transportation from São Paulo hotels is included.
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$98.00 USD
São Paulo Private City Tour
- Get acquainted with the metropolitan grandeur of São Paulo on a private 3 hour tour of the bustling Brazilian city. Travel to São Paulo’s most sought-after sights in a luxurious vehicle with a knowledgeable guide, visiting prominent landmarks like The Pacaembu Stadium and Sé Cathedral Square. Discover the intriguing history and heritage of the city and receive the undivided attention of your private guide on this executive tour.
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$59.00 USD
Small Group Cycling Tour of Downtown São Paulo, Brazil
- This 3-hour small group cycling tour is for travelers who want to see more of São Paulo, the largest city in Brazil, in less time. The approximately 10-mile route includes museums, parks, architecture, neighborhoods, and plenty of time to stop for refreshments and photos. Explore the city's Japanese neighborhood, see the city's cathedral, and more.
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$110.00 USD
Private São Paulo Layover Tour from GRU, VCP, and CGH Airports
- Take advantage of a layover in São Paulo with this private tour. After the airport (if applicable), you and your guide/driver will visit the city's popular attractions based on your interests such as the soccer stadium, Ibirapuera Park, and more. The tour includes round-trip transportation to/from the airport, if you're on a layover or you can be picked up and dropped off at your hotel in São Paulo.
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$330.00 USD
Private Layover Tour of São Paulo GRU airport
- Visit São Paulo’s top attractions while you’re on a layover at São Paulo Guarulhos International Airport. Rather than spend hours waiting for your flight, take a private city tour with your own personal guide who points out major landmarks. Take a scenic drive through several neighborhoods and get out to explore São Paulo’s historic downtown on foot. Return airport transport by private vehicle is included.
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