Few cities of its size are as underrated as São Paulo. Many visitors to Brazil know it as the primary international gateway and connection point for more famous beach destinations, but those same visitors are missing out on an exhilarating, culture-rich metropolis that offers a diverse and award-winning gastronomic scene and stellar 24-hour nightlife. Home to over ten million Brazilians of various ethnic backgrounds—Portuguese, African, Japanese, Italian, German, Syrian—this financial powerhouse is ripe for exploration by only the most adventurous.
Historic downtown São Paulo is at turns gritty and pleasantly surprising, while AvenidaPaulista retains its status as the essence of urban modernity. Rua Augusta pulses as the epicenter of underground nightlife and Vila Madalena offers classic Brazilian samba and socializing. Don’t be afraid to dive in.