Seoul RECOMMENDATIONS See all

Shopping in Seoul

By Viator, May 2018

4 12 Reviews | Add your review

With mega malls, street markets spread out over multiple city blocks, luxury brands, and discount knockoffs, it’s hard to imagine a more perfect place to shop than Seoul. If you’re in need of a little retail therapy, these are some of the best places to visit in the South Korean capital.

Myeongdong District
This bustling shopping district around Myeongdong Station ranks among Seoul’s best shopping areas, thanks to its collection of international brand-name shops and department stores. After you’ve shopped up an appetite, the neighborhood’s restaurant scene is just as impressive as its retail scene.

Gangnam and Garosu-gil
Those with an interest in K-pop music and style won’t want to miss a shopping expedition to Gangnam. The gigko tree-lined shopping street of Garosu-gil, known locally as Artists’ Street, is lined with an eclectic collection of upscale fashion and accessory boutiques and art galleries. The nearby Gangnam Station Underground Shopping Mall has even more shops specializing in “Gangnam Style” Korean fashion.

Gimpo Lotte Mall
Korea’s largest shopping complex is anchored by Lotte Department Store and Lotte Outlet, perfect for snagging both new arrivals and offseason deals. Browse the 14 floors of retail space, and if you need a break, head to the rooftop Sky Park to watch the planes take off and land from nearby Gimpo International Airport.

Yeoju Premium Outlets
Located about 90 minutes outside Seoul, Yeoju Premium Outlets is the second-largest outlet shopping center in Asia. Most of the 120 brand-names on offer are international, though you can also find good deals on Korean designer labels like Kim Young Joo, Hazzys, and Kuho.

Namdaemun and Dongdaemun Markets
Namdaemun Market, Korea’s biggest traditional market, carries just about everything you could want, from inexpensive clothing and accessories, to housewares and fine art. The market is open throughout most of the night for those after dark shopping sprees. Nearby Dongdaemun Market is a one-stop destination for all things fashion.

Tours & Tickets

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Full day Korean DMZ & JSA (Panmunjeom) tour without shopping stop, Seoul, null
TVRM_SORTED : false ESSENTIAL : ADMISSION :

Full day Korean DMZ & JSA (Panmunjeom) tour without shopping stop

With this unique, educational and contemporary historical tour, you will learn about the Korean War by professional tour guide for 9-hour tour from Seoul. You ...  Read more

Location: Seoul, South Korea
Duration: 9 hours (approx.)

From USD $132.00
Gyeongbokgung Palace Hanbok Rental Experience in Seoul, Seoul, Shopping Tours
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Gyeongbokgung Palace Hanbok Rental Experience in Seoul

This is not only about the hanbok rental, but also providing a space for tourists to understand Korean culture and enjoy the experience of wearing a hanbok. ...  Read more

Location: Seoul, South Korea
Duration: 1.5 to 4 hrs

From USD $7.00
Seoul One Mount Snow Park and Paju Lotte Premium Outlet Day Trip, Seoul, Cultural Tours
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Seoul One Mount Snow Park and Paju Lotte Premium Outlet Day Trip

4 star rating: Recommended 2 Reviews

Go on this exciting day trip to One Mount Snow Park and Paju Lotte Premium Outlets. You can enjoy winter even in summer time at One Mount Snow Park where you ...  Read more

Location: Seoul, South Korea
Duration: 11 hours (approx.)

From USD $54.50
Changdeokgung Palace Hanbok Rental Experience in Seoul, Seoul, Shopping Tours
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Changdeokgung Palace Hanbok Rental Experience in Seoul

This is not only about the hanbok rental, but also providing a space for tourists to understand Korean culture and enjoy the experience of wearing a hanbok. ...  Read more

Location: Seoul, South Korea
Duration: 1.5 to 4 hours

From USD $7.00
Nami Island and Petite France Day Trip Including Lunch, Seoul, Cultural Tours
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Nami Island and Petite France Day Trip Including Lunch

5 star rating: Highly Recommended 2 Reviews

This 8.5 hour day trip takes you to Nami Island and Petite France, two very popular destinations close to Seoul. Nami Island (Naminara Repulic) is known for ...  Read more

Location: Seoul, South Korea
Duration: 8 hours 30 minutes (approx.)

From USD $100.00
Myeongdong District Tour and Shopping with Traditional Lunch, Seoul, Day Trips
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Myeongdong District Tour and Shopping with Traditional Lunch

If you’re looking for the perfect tour with a combination of Korean culture, shopping, and food, this is the tour you want to book. Your day begins with a tour ...  Read more

Location: Seoul, South Korea
Duration: 4 hours (approx.)

From USD $85.00
Night Shopping Tour in Seoul, Seoul, City Tours
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Night Shopping Tour in Seoul

5 star rating: Highly Recommended 1 Review

Experience Seoul after dark during this 4.5-hour guided night shopping tour. Partake in a little retail therapy in the the shopping-centric neighborhoods of ...  Read more

Location: Seoul, South Korea
Duration: 4 hours 30 minutes (approx.)

From USD $90.00
Full Day Royal Palace and Shopping Tour, Seoul, Shopping Tours
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Full Day Royal Palace and Shopping Tour

This tour allows you to experience both historic and modern aspects of Seoul. You will have a chance to see the royal guard changing ceremony, see the ...  Read more

Location: Seoul, South Korea
Duration: 8 hours (approx.)

From USD $79.00
Yongpyong Gondola Day Trip from Seoul Including Outlet Shopping Option, Seoul, Cultural Tours
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Yongpyong Gondola Day Trip from Seoul Including Outlet Shopping Option

Take a day trip to Gangwon province and ride the gondola to enjoy the fantastic scenery at Yongpyong resort, one of the main venues of the 2018 Pyeongchang ...  Read more

Location: Seoul, South Korea
Duration: 1 day (approx.)

From USD $130.00
24-Hour Hanbok (Traditional Korean Dress) Rental in Seoul, Seoul, Private Day Trips
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24-Hour Hanbok (Traditional Korean Dress) Rental in Seoul

Wear your favorite hanbok at various landmarks in Seoul and immerse yourself in Korea's rich culture. A hanbok is the best representation of traditional ...  Read more

Location: Seoul, South Korea
Duration: 1 day (approx.)

From USD $25.45

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