Seoul RECOMMENDATIONS See all

Shopping in Seoul

By Viator, April 2018

4 12 Reviews | Add your review

In many areas, Seoul gets overlooked as a tourist destination, but not when it comes to shopping. With mega malls, street markets spread out over multiple city blocks, luxury brands and discount knock offs, it’s hard to imagine a more perfect place to shop.

Fashionistas flock to Myeongdong, a series of streets lined with wall-to-wall boutiques and a few name brands -- Forever 21 and UNIQLO to name a couple -- thrown in. It’s easy to get lost in the endless sea of shoes, accessories, makeup and clothing racks of the neighborhood. For Western-sized clothing, knockoff goods, imports and the highest concentration of Western food offerings, take yourself and your wallet to Itaewon.

To shop like a local, check out one of the traditional Korean markets, the most prominent being Namdaemun and Dongdaemun where you’ll find nearly everything under the sun. If malls are more your thing, you’ll find the COEX Mall, Asia’s largest underground mall, in Gangnam. For art or gifts to take back home, try the galleries and boutique shops of Insadong, and be sure to save time for a cup of tea in a traditional Korean teahouse.

Tours & Tickets

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Full day Korean DMZ & JSA (Panmunjeom) tour without shopping stop, Seoul, null
TVRM_SORTED : false ESSENTIAL : ADMISSION :

Full day Korean DMZ & JSA (Panmunjeom) tour without shopping stop

With this unique, educational and contemporary historical tour, you will learn about the Korean War by professional tour guide for 9-hour tour from Seoul. You ...  Read more

Location: Seoul, South Korea
Duration: 9 hours (approx.)

From USD $132.00
Gyeongbokgung Palace Hanbok Rental Experience in Seoul, Seoul, Shopping Tours
TVRM_SORTED : false ESSENTIAL : ADMISSION :

Gyeongbokgung Palace Hanbok Rental Experience in Seoul

This is not only about the hanbok rental, but also providing a space for tourists to understand Korean culture and enjoy the experience of wearing a hanbok. ...  Read more

Location: Seoul, South Korea
Duration: 1.5 to 4 hrs

From USD $7.00
Changdeokgung Palace Hanbok Rental Experience in Seoul, Seoul, Cultural Tours
TVRM_SORTED : false ESSENTIAL : ADMISSION :

Changdeokgung Palace Hanbok Rental Experience in Seoul

This is not only about the hanbok rental, but also providing a space for tourists to understand Korean culture and enjoy the experience of wearing a hanbok. ...  Read more

Location: Seoul, South Korea
Duration: 1.5 to 4 hours

From USD $7.00
24-Hour Hanbok (Traditional Korean Dress) Rental in Seoul, Seoul, Cultural Tours
TVRM_SORTED : false ESSENTIAL : ADMISSION :

24-Hour Hanbok (Traditional Korean Dress) Rental in Seoul

Wear your favorite hanbok at various landmarks in Seoul and immerse yourself in Korea's rich culture. A hanbok is the best representation of traditional ...  Read more

Location: Seoul, South Korea
Duration: 1 day (approx.)

From USD $25.45
Seoul One Mount Snow Park and Paju Lotte Premium Outlet Day Trip, Seoul, Cultural Tours
TVRM_SORTED : false ESSENTIAL : ADMISSION :

Seoul One Mount Snow Park and Paju Lotte Premium Outlet Day Trip

4 star rating: Recommended 2 Reviews

Go on this exciting day trip to One Mount Snow Park and Paju Lotte Premium Outlets. You can enjoy winter even in summer time at One Mount Snow Park where you ...  Read more

Location: Seoul, South Korea
Duration: 11 hours (approx.)

From USD $54.50
Yongpyong Gondola Day Trip from Seoul Including Outlet Shopping Option, Seoul, Shopping Tours
TVRM_SORTED : false ESSENTIAL : ADMISSION :

Yongpyong Gondola Day Trip from Seoul Including Outlet Shopping Option

Take a day trip to Gangwon province and ride the gondola to enjoy the fantastic scenery at Yongpyong resort, one of the main venues of the 2018 Pyeongchang ...  Read more

Location: Seoul, South Korea
Duration: 1 day (approx.)

From USD $130.00
K-Drama and Shopping Day Trip to Daejangguem Park and Icheon Lotte Outlet, Seoul, Private Day Trips
TVRM_SORTED : false ESSENTIAL : ADMISSION :

K-Drama and Shopping Day Trip to Daejangguem Park and Icheon Lotte Outlet

This 10-hour day trip combines two of the biggest staples in Korean culture — Korean drama and shopping. You will visit the suburbs of Yongin to see the ...  Read more

Location: Seoul, South Korea
Duration: 10 hours (approx.)

From USD $75.00
Shopping Day Trip to Gimpo Lotte Mall and Hyundai Premium Outlet, Seoul, Day Trips
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Shopping Day Trip to Gimpo Lotte Mall and Hyundai Premium Outlet

1 star rating: I do not recommend this 1 Review

Indulge in some retail therapy at two of the most popular shopping areas near Seoul during this 10-hour shopping day trip. Visit Gimpo Lotte Mall, Korea's ...  Read more

Location: Seoul, South Korea
Duration: 10 hours (approx.)

From USD $57.00
Myeongdong District Tour and Shopping with Traditional Lunch, Seoul, Shopping Tours
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Myeongdong District Tour and Shopping with Traditional Lunch

If you’re looking for the perfect tour with a combination of Korean culture, shopping, and food, this is the tour you want to book. Your day begins with a tour ...  Read more

Location: Seoul, South Korea
Duration: 4 hours (approx.)

From USD $85.00
Private Tour: Discover the Korean Wave in Gangnam, Seoul, City Tours
TVRM_SORTED : false ESSENTIAL : ADMISSION :

Private Tour: Discover the Korean Wave in Gangnam

If you're fond of K-pop and you want to walk on the path of your favorite stars, then this tour is made for you. Come and discover the "Hallyu" also ...  Read more

Location: Seoul, South Korea
Duration: 7 hours (approx.)

From USD $125.00

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