Seoul RECOMMENDATIONS See all

Shopping in Seoul

By Viator, August 2016

4 5 Reviews | Add your review

In many areas, Seoul gets overlooked as a tourist destination, but not when it comes to shopping. With mega malls, street markets spread out over multiple city blocks, luxury brands and discount knock offs, it’s hard to imagine a more perfect place to shop.

Fashionistas flock to Myeongdong, a series of streets lined with wall-to-wall boutiques and a few name brands -- Forever 21 and UNIQLO to name a couple -- thrown in. It’s easy to get lost in the endless sea of shoes, accessories, makeup and clothing racks of the neighborhood. For Western-sized clothing, knockoff goods, imports and the highest concentration of Western food offerings, take yourself and your wallet to Itaewon.

To shop like a local, check out one of the traditional Korean markets, the most prominent being Namdaemun and Dongdaemun where you’ll find nearly everything under the sun. If malls are more your thing, you’ll find the COEX Mall, Asia’s largest underground mall, in Gangnam. For art or gifts to take back home, try the galleries and boutique shops of Insadong, and be sure to save time for a cup of tea in a traditional Korean teahouse.

Tours & Tickets

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3-Night Seoul Sightseeing and Shopping Tour, Seoul, null
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3-Night Seoul Sightseeing and Shopping Tour

4 star rating: Recommended 18 Reviews

Experience modern-day Seoul on a 3-night tour of the South Korean capital! Your fun-filled itinerary includes trips to primary shopping districts, such as ...  Read more

Location: Seoul, South Korea
Duration: 4 days (approx.)

From USD $530.58
Nami Island and Petite France Day Trip Including Lunch, Seoul, Multi-day Tours
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Nami Island and Petite France Day Trip Including Lunch

This 8.5 hour day trip takes you to Nami Island and Petite France, two very popular destinations close to Seoul. Nami Island (Naminara Repulic) is known for ...  Read more

Location: Seoul, South Korea
Duration: 8 hours 30 minutes (approx.)

From USD $135.00
Gangnam Walking Tour Including Samsung D'Light, Seoul, Day Trips
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Gangnam Walking Tour Including Samsung D'Light

3 star rating: Worth doing 6 Reviews

Shop to your heart’s content at two popular hot spots in Seoul: Gangnam Underground Shopping Arcade and Samsung D’light. Ride the metro to your ...  Read more

Location: Seoul, South Korea
Duration: 4 hrs (approx.)

From USD $65.00
Myeongdong District Tour and Shopping with Traditional Lunch, Seoul, Walking Tours
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Myeongdong District Tour and Shopping with Traditional Lunch

If you’re looking for the perfect tour with a combination of Korean culture, shopping, and food, this is the tour you want to book. Your day begins with a tour ...  Read more

Location: Seoul, South Korea
Duration: 6 hours (approx.)

From USD $68.00
Best of Seoul Shopping Tour, Seoul, City Tours
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Best of Seoul Shopping Tour

Go shopping at three of Seoul’s best shopping areas with a helpful guide on this full-day coach tour. From the upscale Gangnam district to the more traditional ...  Read more

Location: Seoul, South Korea
Duration: 8 hours (approx.)

From USD $86.00
Seoul Shopping Tour in Dongdaemun and Myeongdong, Seoul, Shopping Tours
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Seoul Shopping Tour in Dongdaemun and Myeongdong

5 star rating: Highly Recommended 6 Reviews

Get ready to shop until you drop on this full day tour of Seoul’s premier shopping districts! You’ll hit three different districts – Paju, ...  Read more

Location: Seoul, South Korea
Duration: 8 hours (approx.)

From USD $113.88
Full Day Royal Palace and Shopping Tour, Seoul, Shopping Tours
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Full Day Royal Palace and Shopping Tour

This tour allows you to experience both historic and modern aspects of Seoul. You will have a chance to see the royal guard changing ceremony, see the ...  Read more

Location: Seoul, South Korea
Duration: 8 hours (approx.)

From USD $79.00

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