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Shopping in Seoul

Shopping in Seoul

With mega malls, street markets spread out over multiple city blocks, luxury brands, and discount knockoffs, it’s hard to imagine a more perfect place to shop than Seoul. If you’re in need of a little retail therapy, these are some of the best places to visit in the South Korean capital.

Myeongdong District

This bustling shopping district around Myeongdong Station ranks among Seoul’s best shopping areas, thanks to its collection of international brand-name shops and department stores. After you’ve shopped up an appetite, the neighborhood’s restaurant scene is just as impressive as its retail scene.

Gangnam and Garosu-gil

Those with an interest in K-pop music and style won’t want to miss a shopping expedition to Gangnam. The gigko tree-lined shopping street of Garosu-gil, known locally as Artists’ Street, is lined with an eclectic collection of upscale fashion and accessory boutiques and art galleries. The nearby Gangnam Station Underground Shopping Mall has even more shops specializing in “Gangnam Style” Korean fashion.

Gimpo Lotte Mall

Korea’s largest shopping complex is anchored by Lotte Department Store and Lotte Outlet, perfect for snagging both new arrivals and offseason deals. Browse the 14 floors of retail space, and if you need a break, head to the rooftop Sky Park to watch the planes take off and land from nearby Gimpo International Airport.

Yeoju Premium Outlets

Located about 90 minutes outside Seoul, Yeoju Premium Outlets is the second-largest outlet shopping center in Asia. Most of the 120 brand-names on offer are international, though you can also find good deals on Korean designer labels like Kim Young Joo, Hazzys, and Kuho.

Namdaemun and Dongdaemun Markets

Namdaemun Market, Korea’s biggest traditional market, carries just about everything you could want, from inexpensive clothing and accessories, to housewares and fine art. The market is open throughout most of the night for those after dark shopping sprees. Nearby Dongdaemun Market is a one-stop destination for all things fashion.

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3 Tours and Activities

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Full Day Seoul Royal Palace Tour Including Namdaemun Market

Full Day Seoul Royal Palace Tour Including Namdaemun Market

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Discover South Korea’s royal heritage on this full-day royal palace and shopping tour in Seoul. Follow the Cheonggyecheon Stream with your guide and gain insight into the days of the Joseon Dynasty. See the Blue House, the Republic of Korea’s presidential residence. Explore Gyeongbokgung Palace and watch the changing of the guard ceremony. Head to the National Folk Museum of Korea and behold unique artifacts from across Korea.
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  • 7 hours 30 minutes
  • Free Cancellation
From
$87.18
From
$87.18

Royal Palace and Traditonal Market Tour

Royal Palace and Traditonal Market Tour

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Discover the historic landmarks and lively markets of Seoul on this full-day tour. Visit the Blue House; watch the Changing of the Guards at Gyeongbokgung Palace; browse the stalls at the Mang-won and Gwangjang markets; and tuck into a delicious Korean-style lunch and dinner. Hotel pickup is included.
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  • 7 hours 30 minutes
  • Free Cancellation
From
$128.21
From
$128.21

Best of Seoul Shopping Tour

Best of Seoul Shopping Tour

Indulge in a little light retail therapy on this 8-hour shopping tour in Seoul. Hit the chic boutiques of Seoul’s stylish Gangnam district, famous for high-end stores and luxury labels. Browse the rails at a local department store with your guide. Then, stroll along the attractive Garosu-gil promenade where trendy locals chat in European-style cafes. Explore top shopping districts including Rodeo Street, Namdaemun Market and Myeongdong, and enjoy lunch in a traditional restaurant. Along the way, visit a ginseng center and a duty free shop before returning to your hotel.
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  • 8 hours
  • Free Cancellation
  • Taking safety measures
From
$172.00
Price varies by group size
From
$172.00
Price varies by group size
Taking safety measures


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