As any seasoned Zurich expert will tell you, the majority of the watches sold in the Switzerland’s largest city today are sadly manufactured abroad, primarily in China. Though most Migros watches, one of the better-known brands, are only Swiss in name, it is still possible to find strands of the Swiss watchmaking tradition in Zurich.
If you’re searching for gifts, the most quintessentially Swiss brand to look for is Swatch. Relatively affordable and invariably hip, these timepieces can easily be found around the city. Other modern brands to look out for are M-Watch, largely inspired by the original Migros watch, and Mondaine, famous for their railway clock face.
Photo courtesy of Satoshi Kobayashi via Flickr.