It’s the Latin word for traveler.

The Viator Story

Viator has evolved from its founding in Sydney in 1995 as a technology company building websites for other travel companies, to emerge as the leading insider resource for researching and booking destination activities around the world. At the time when other companies were honing in on airline tickets, hotels and rental cars, Viator focused on an untapped niche in the young online travel market—destination activities—or the ‘things you do when you get there.’ Today, Viator is the industry leader in the tours and activities space, with an unprecedented portfolio of thousands of tours and activities, and unmatched relationships with a global network of local tour operators. With Viator, every traveler can travel with an insider.

Viator is not a paid listing site, advertising site or simple aggregator. Viator’s team of travel experts around the world has built close relationships with local tour operators over the past 10+ years. Each operator is vetted and the steady stream of verified customer reviews (800,000 and counting) keeps them honest; providers that don’t meet expected service levels are removed. Through a collection of more than 60 consumer-facing websites, mobile apps and mobile sites, Viator reaches more than 11 million travelers a month. Its global affiliate network of more than 3,000 active partners expands the company’s reach to even more travelers through affiliates like AAA, American Express, British Airways, Lonely Planet and Quantas.

A few highlights from the Viator story include:
  • July 2015: La dolce vita! Viator debuts it’s Italian-language website, the 10th local language website for Viator’s global customer base.
  • June 2015: Viator launches Marketplace, a new open-listing platform giving the world’s tour, activity and attraction providers access to unprecedented global distribution
  • April 2015: Taking mobile to the next level, the Viator Tours & Activities App goes live on the Apple Watch
  • November 2014: Viator announced an important connectivity milestone as 100 suppliers and 10 leading inventory and booking management systems go live with the Viator Supplier API
  • August 2014: Viator officially becomes part of the TripAdvisor family of companies after the acquisition, originally announced in July 2014, is finalized.
  • April 2014 – Launch of new Viator YouTube Channel created to showcase award-winning, series of exclusive insider videos to help travelers plan their trip.
  • March 2014 – Sponsor of the travel industry's second study into the tours and activities segment, PhoCusWright's 'When They Get There (and Why They Go): Activities, Attractions, Events and Tours in Europe.'
  • September 2013: The Viator Tours and Activities App passes the 1 million download mark
  • June 2013: Viator revamps the company's flagship consumer-direct website,, with simplified and sleek navigation, insider guides, larger images and HD video
  • January 2013: Viator announces a new partnership with TripAdvisor
  • November 2012: Library of exclusive and professionally filmed and hosted videos launches
  • November 2012: Popular Viator Tours & Activities App launches on Android
  • August 2012: Award-winning Viator Tours and Activities App launches on iPad
  • February 2012: Viator launches a Portuguese language website for Brazilians and Viator mobile sites in Portuguese, French, German, Spanish, and Japanese.
  • December 2011: Two Viator apps are named in Apple's App Store Rewind as among the best travel apps of 2011.
  • May 2011: Viator launches the Viator Tours & Activities App for iPhone as well as an enhanced mobile website
  • February 2011: Sponsor of travel industry's first in-depth study into the tours and activities segment, PhoCusWright's 'When They Get There (and Why They Go): Activities, Attractions, Events and Tours'
  • January 2011: Launch of Japanese-language website extends Viator's reach into the Asian travel market
  • November 2010: Worry-Free Shore Excursions launched
  • October 2010: Acquisition of the OurExplorer private tour guide network to complement popular private tour offerings
  • September 2010: In-depth content on 3,000+ of the world's most popular attractions added to; debut of an open platform for submitting traveler recommendations and reviews
  • February 2010: Further international expansion aided by the launch Danish, Dutch, Norwegian and Swedish language websites
  • November 2009: Debut of the company's beta mobile website
  • June 2009: Launch of three European language websites (German, French and Spanish), helping fuel Viator's international expansion
  • March 2009: Viator releases redesigned and revitalized affiliate distribution platform
  • February 2008: Traveler photos added to complement existing traveler reviews
  • September 2007: Viator re-vamps the company's flagship consumer-direct website,, to include traveler reviews, the Viator Travel Blog and Wishlists, all fueled by two rounds of Series B financing
  • May 2006: Acquisition of Las Vegas-based
  • November 2005: Company secures financing from the Carlyle Group; Barrie Seidenberg joins as President and company headquarters moved to U.S.

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