It’s the Latin word for traveler.

2009 Press Releases

Viator Inc. Launches Enhanced Partner Distribution Platform

Tuesday, March 10, 2009

The Viator Partner Program offers web site owners a simple way to integrate the industry's largest selection of sightseeing tours and activities; adds significant new features for existing partners

San Francisco, CA (March 10, 2009) - Viator, Inc., the parent company of, the leading resource for researching and booking trip activities and experiences, has released a completely redesigned and revitalized affiliate distribution platform. The new Viator Partner Program gives travel and lifestyle websites the ability to offer their own users the market's most robust range of sightseeing tours, activities, attraction passes and event tickets; instantly enhancing revenue potential and customer loyalty with zero set-up costs.

Through Viator's Partner Program, originally launched in 2001, companies including major commercial and low cost airlines, hotel and resort companies, destination sites and online travel agencies can offer their customers direct access to a selection of more than 5,500 tours and activities in more than 450 destinations worldwide. In addition to helpful resources like customer reviews, star ratings, and suggested itineraries, Viator's in-house travel experts have hand-picked respected and trusted local operators to ensure good quality and value, extremely important considerations for travelers. Viator's Partner Program currently provides more than 1,000 active affiliate partners with additional revenue potential by supplementing their current offering with more of the products their customers need to plan and book the perfect trip.

Viator founder and Chairman Rod Cuthbert said the new Partner Platform makes integrating tours and activities a "no-brainer" for partner sites. "We listened carefully to our existing partners and added many new features they had been asking for," said Cuthbert. "With the industry's interest in and need for ancillary revenue sources growing rapidly, this is a timely update to our well-established affiliate distribution program."

By utilizing the Viator distribution platform, partners eliminate the costly contracting, maintenance and operations associated with the sourcing of world-wide tour content in-house. Through the enhanced platform and online tools, partners can customize their own white label sites with options of HTML headers, configurable marketing modules, smart "widgets" and XML data feeds. Additional features of the enhanced Viator Partner Program include:

  • A completely new and improved User Interface
  • An easy to edit CSS template for advanced users
  • Superior search and product taxonomy

In most cases, Viator partners can have their site configured and ready for bookings in less than 30 minutes and earn commissions on every sale - all with no set-up costs or monthly account fees. For more information on Viator's Partner Program visit

About Viator
Viator sells its products directly to consumers at and through its global network of affiliates that include major hotel and airline companies, online travel agencies, city-specific sites and more. Through its collection of company operated and affiliated sites, Viator welcomes more than 2.5 million visitors per month. Viator is headquartered in San Francisco with regional offices in Sydney, London and Las Vegas.

Business Development Contact:
Ken Frohling - Director of Business Development for Viator, Inc.

Media Contact:
Kate Sullivan

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