It’s the Latin word for traveler.

2009 Press Releases

Savvy travelers seize the moment, buy ahead, and enjoy Spain with

Wednesday, April 8, 2009

San Francisco, CA (April 8, 2009) - The team at, the leading resource for researching and booking tours and activities around the world, has uncovered an interesting trend in one of its most popular destinations - Spain. In contrast to much of the news of the day, Viator has seen an increase in advance sales of activities for a number of destinations and in particular, this desirable European destination. Savvy travelers who recognize the benefits of booking tours and activities in advance of travel are saying bye-bye to the blues of the economy and hello to the allure of Spain.

"We're seeing a lot of customers take advantage of the great air fares and hotel deals that are on offer for travel to Spain," said Rod Cuthbert, founder and Chairman of Viator. "The intriguing aspect of the current trend is that travelers seem to be doing a lot more forward planning, in essence saying 'If we're going to make this trip, then we're going to make sure it's just right!' That translates into more time spent on the web looking at sites like, researching things to do, and booking key activities in advance. It's a trend that's been occurring for a few years now, but the economic crisis seems to have given it extra impetus," said Cuthbert.

Viator has experiences throughout Spain but Barcelona and Madrid have historically been among travelers' favorites. These experiences illustrate how Viator helps travelers leave no stone unturned.


  • Travelers feel the Barcelona vibe and meet other travelers during the Barcelona Half-Day Bike Tour (from $30 per person*). Be among the sights on an easy to ride and comfortable bike while learning the history of Barcelona from a knowledgeable English-speaking guide.
  • A true experience among the locals, the Tapas Evening Walking Tour of Barcelona (from $75) combines gourmet food with Catalan culture while discovering some of the city's best bars and cafes. Check out Rod's first-hand video account of the tour here.
  • Explore gastronomic culture during the Barcelona Gourmet Food and La Boqueria Market Walking Tour (from $24 for adults and $9.50 for children). Stop at Tostaderos Casa Gispert for fresh roasted coffee and conclude with wine and tapas tasting at "La Vinya del Senyor" winery.
  • Travelers can head out of town by minivan for the Pyrenees Mountains Small Group Day Trip from Barcelona (from $107). Stops include Vic, a beautiful old market town, and the stone-built village of Queralbs from where the railway heads to the Pyrenees.
  • Combine two of Barcelona's most iconic attractions with the Montserrat, Gaudi and Modernism Small Group Day Trip from Barcelona (from $75). Discoveries include the secret corners of this spiritual retreat and the Gaudi-designed Park Guell.


  • Zip through the streets in revolutionary fashion past historic sites like Almudena Cathedral, the Palacio Real and Templo de Debod, a 4th Century-BC Egyptian temple, during the Madrid Segway Tour (from $54).
  • Led by a real "foodie" guide, the Madrid Tapas Night Walking Tour (from $51) samples Spanish nightlife, Madrid's tasty tapas and the laid back Madrileno lifestyle.
  • Whether the Urban route or the Country option, the Madrid Cycling Tour (from $39) gives travelers a close up view of sights like Mayor Street, Plaza de Espana, Retiro Park and Casa Campo.
  • See Madrid through the eyes and angles of a real pro during the Private Madrid Photography Walking Tour: Spanish Heritage (from $102) and return home with perhaps the best vacation photos ever.
  • Soak up Spain's sensational history during the Avila and Segovia Day Trip from Madrid (from $84 to $121) with panoramic views of Los Cuatro Postes and a visit to ancient hill-top Avila, a UNESCO "Heritage of Mankind" city.

Viator features 300 carefully selected experiences throughout Spain, in destinations including the Costa del Sol, Seville, Cordoba and Granada. For more travel inspiration, travelers should visit the Viator Travel Blog.

Note - *All prices listed are per person and are current at the time of this release.

About Viator
Viator is the world's leading online resource for travel experiences, providing access to more than 5,500 tours, attractions and activities in 450-plus destinations in 75 countries. Viator - the Latin word for traveler - offers travelers a one-stop shop to plan, research and book trip activities with helpful resources like nearly 100,000 traveler reviews and photos, star ratings, suggested itineraries and the Viator Travel Blog. Viator's in-house travel experts have picked respected and trusted local operators to ensure a quality experience, value and service, all backed by Viator's low-price guarantee. Founded in 1995, Viator sells its products directly to consumers at and through its global network of more than 1,000 affiliates that include major hotel and airline companies, online travel agencies, city-specific sites and more. Through its collection of company operated and affiliated sites, Viator welcomes more than 2.5 million visitors per month. Viator is headquartered in San Francisco with regional offices in Sydney, London and Las Vegas.

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