It’s the Latin word for traveler.

2010 Press Releases

Travel Industry Leaders iSeatz and Viator Strike Strategic Partnership

October 14, 2010

New Orleans, LA, and San Francisco, CA (October 14, 2010) - iSeatz, the world's leading provider of highly customized private label travel solutions, and Viator Inc., the parent company of, the leading resource for researching and booking more than 5,500 trip activities and experiences at the best prices, today announced a strategic partnership.

Through the agreement, iSeatz gains direct access to Viator's vast selection of global attractions spanning 450 destinations in 75 countries. As a result, iSeatz's clients have the option to seamlessly integrate Viator's destination activities into their branded in-path booking solutions. Similarly, Viator benefits from the partnership by tapping into iSeatz's extensive network of travel suppliers such as Air Canada, Amtrak, Delta Air Lines, Air France and KLM. Viator offers its trip activity products directly to travelers through and through its network of more than 1,000 affiliates.

"Viator is considered the leading resource for trip activities, in terms of product selection, relevant content and global reach," said Kenneth Purcell, CEO, iSeatz. "I'm confident that the combination of our respective strengths-specifically, Viator's impressive global portfolio and expertise, and our robust technology platform-will ensure a successful long-term partnership."

"Many industry leaders-including three of the world's four largest airlines-rely on iSeatz's private-label solutions, and we look forward to expanding our presence in the market by leveraging iSeatz's well-established network," said Ms. Barrie Seidenberg, CEO and president of Viator. "It's exciting to join forces with a company that shares our passion for providing the best possible travel experiences to our customers."

About iSeatz

iSeatz is the global provider of highly customized private label travel and entertainment solutions that offer immediate access to nearly 250,000 services and products. iSeatz powers differentiated loyalty programs, ancillary revenue and brand devotion by seamlessly integrating its flexible booking engine into its clients' relevant customer touch points. The proprietary supplier and transaction aggregation application, iSeatz OneView, enables clients to consolidate the components of multiple transactions into a single real-time record that can be easily managed online. iSeatz is the choice of industry leaders including Amtrak, CitiBank, Delta Air Lines, KLM/Air France, MasterCard and Orbitz, and was ranked in the 2009 and 2008 Inc. 500 list of the fastest growing private companies in the U.S. For more information about iSeatz, visit

About Viator

Viator is the world's leading online resource for travel experiences, providing access to more than 5,500 tours, attractions and activities in 450-plus destinations in 75 countries. Viator - the Latin word for traveler - offers travelers a one-stop shop to plan, research and book trip activities with helpful resources like nearly 170,000 traveler reviews and photos, star ratings, suggested itineraries and the Viator Travel Blog. Viator's in-house travel experts have picked respected and trusted local operators to ensure a quality experience, value and service, all backed by Viator's low-price guarantee. Founded in 1995, Viator sells its products directly to consumers at and through its global network of more than 1,000 affiliates that include major hotel and airline companies, online travel agencies, city-specific sites and more. Through its collection of company operated and affiliated sites, including seven European-language sites, Viator welcomes more than 2.5 million visitors per month. Viator is headquartered in San Francisco with regional offices in Sydney, London and Las Vegas.

Media Contact
Kate Sullivan

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