It’s the Latin word for traveler.

2011 Press Releases Launches Local Language Site in Japan

January 19, 2011

London and San Francisco -, the leading resource for researching and booking more than 5,500 trip activities and experiences in 75 countries at the best prices, today announced the debut of its latest local-language site in Japan – The launch of Viator’s Japanese-language site brings the Company’s portfolio of translated local-language sites to eight, with French, German and Spanish having launched in 2009 and Danish, Dutch, Norwegian and Swedish having debuted in early 2010. All Viator local-language sites enable travelers to make bookings in their local currency, as in this case, the Japanese Yen.

Japanese travelers make up the largest travel market in the Asia Pacific region according to PhocusWright*, with an estimated total market of $65.7 billion with online travel accounting for nearly 20 percent ($11.5 billion). Nearly 80 percent** of the country is online, meaning more than 99 million Japanese consumers are searching the internet for unique content and useful resources.

"The Japanese travel market provides an important and valuable opportunity for Viator as travel is a vital part of the Japanese lifestyle and sits perfectly alongside the significant percentage of the population that browse and transact online," said Dan Hart, Viator general manager for Europe and Asia. "We are excited to offer our global selection of destination activities and experiences to the savvy Japanese traveler, and we’re keen to develop our proposition further for this audience. Our move into Japan is a key strategic component of Viator's ongoing expansion into new markets around the world."

Early trends among travelers booking on the new site indicate tours that visit global icons are popular among Japanese travelers including helicopter flights over the Grand Canyon, a visit to the Eiffel Tower and Moulin Rouge show, a cruise around Sydney Harbour and a day trip to Stonehenge and Windsor Castle. Las Vegas, New York City and Paris rank among the most popular destinations for Japanese travelers booking on, but five destinations in Australia (Sydney, Darwin, Cairns, Melbourne and Adelaide) rank among the top 30, showing that proximity and a summer climate can be good inspirations for travel.

As with Viator’s previously translated sites, the new Japanese language site employs consistent Viator branding, and aims to help Japanese-speaking travelers more readily take advantage of the benefits of researching and booking destination activities before they travel, benefits that include guaranteeing the best prices and avoiding sold-out activities. Viator’s multi-language content system enables all translated information to be properly published and fully synchronized across the new local-language platforms.

In addition to consumers, the new Japanese-language site is available to Viator’s worldwide network of affiliate partners that includes airlines, hotel companies, online travel agencies and other travel providers.

*Note - Statistics on the Asian/Japanese travel market - PhocusWright's Asia Pacific Online Travel Overview, Third Edition; September 2009. **Online penetration in the Japanese market -- Internet World Stats.

About Viator

Viator is the world's leading online resource for travel experiences, providing access to more than 5,500 tours, attractions and activities in 450-plus destinations in 75 countries. Viator - the Latin word for traveler - offers travelers a one-stop shop to plan, research and book trip activities with helpful resources like more than 200,000 traveler reviews and photos, star ratings, suggested itineraries and the Viator Travel Blog. Viator's in-house travel experts have picked respected and trusted local operators to ensure a quality experience, value and service, all backed by Viator's low-price guarantee. Founded in 1995, Viator sells its products directly to consumers at and through its global network of more than 1,000 affiliates that include major hotel and airline companies, online travel agencies, city-specific sites and more. Through its collection of company operated and affiliated sites, including seven European-language sites and its Japanese site, Viator welcomes more than 2.5 million visitors per month. Viator is headquartered in San Francisco with regional offices in Sydney, London and Las Vegas.

Media Contact
Kate Sullivan

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