It’s the Latin word for traveler.

2006 Press Releases


Thursday, January 26, 2006

Viator Provides Leading Online Sellers with Global Destination Activity Products

San Francisco, January 26, 2006 - Viator, an online provider of bookable destination products, today announced international partnerships with Lonely Planet, Opodo and Priceline UK, three leading travel companies. All three partners now offer the full range of Viator’s content on their respective sites.

“Featuring more than 4,000 products from 400 destinations in 46 countries, these three new strategic partnerships reflect Viator’s expanding global reach,” said Rod Cuthbert, CEO of Viator. “With Viator solely focused on the destination activity category, we have become the provider of choice for products, technology, customer service and fulfillment for leading online travel sites worldwide,” he added.

Viator plans to further penetrate the online travel marketplace by continuing to add strategic partnerships in North America, Europe and the Asia Pacific region.

About Viator

Founded in 1995, Viator is a leading provider of destination travel products online, offering a range of products including sightseeing tours, theater tickets, soft adventure trips, attraction passes and airport transfers – “the things you do when you get there”. Viator sells its products directly to consumers at as well as through distribution relationships with over 500 online travel agencies, hotel and airline companies, city-specific sites and more.

About the Partners

Lonely Planet offers reliable, comprehensive and independent travel information to more than 4.2 million unique visitors each month. With candid reviews, images, newsletters and guidebooks, Lonely Planet encourages people to explore. Its diverse pool of 150 authors from over 20 countries and 400 staff members in the US, UK and Australia cover the world.

Created by nine of Europe’s leading airlines, Opodo offers unbiased and competitively priced online travel services from 500 airlines, 45,000 hotel properties and 7,000 car hire locations for world travel., an extension of the US parent company, is one of the leading travel reservation websites in Europe. One of Europe’s fastest growing travel companies, Priceline Europe sells more than 5 million rooms nights per year, offering 11,000 hotels in 40 countries.

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