It’s the Latin word for traveler.

2007 Press Releases Goes Green with

Tuesday, April 3, 2007

Viator to Offset Company Travel and Educate Travelers in Minimizing Climate Footprint

San Francisco, CA (April 3, 2007) -, the leading online resource for researching and booking activities in 75 countries worldwide, has formed a partnership with to offset its company-related carbon emissions and help educate travelers about minimizing their carbon footprint on the environment.

Through its partnership with Carbonfund, a non-profit organization dedicated to promoting climate change education, carbon offsets and green power, Viator is targeting a 100 percent carbon-neutral corporate environment. As part of its roadmap to reach its goal, Viator will offset its corporate travel  estimated at 1.2 million miles in 2007  with renewable energy credits, and minimize business-related CO2 emissions through conservation practices and more conscientious technology purchases. As an e-commerce business, Viator's operations are virtually paper-free and involve limited shipping, often associated with high CO2 emissions.

Viator will also serve as an information source for travelers who want to learn more about carbon offsetting and environmental sustainability. As Viator's customers research and book destination activities, they will also have the opportunity to link to to offset their travel-related emissions, and any CO2 emissions related to their annual household carbon footprint.

"At Viator we are passionate about travel, but also sensitive to the effects many types of travel can have on our environment," said Rod Cuthbert, CEO and founder of "As a global travel company, we have an important responsibility to neutralize our impact on the environment while also helping our customers around the world minimize theirs. is an ideal partner and we're excited to join with them to work toward a solution to this very complex problem."

" is thrilled to partner with Viator in the fight against climate change," said Executive Director Eric Carlson. "Climate change affects every one of us, we are all responsible for it and we all must be part of the solution. Viator's leadership is further proof that protecting our climate is good for the environment and business."

Many of the products in Viator's range of more than 5,000 destination activities have low-to-no impact on the environment they explore. Walking and hiking tours, bicycle tours and Segway excursions (battery operated) are all increasingly popular (and aerobic) ways to explore a destination that help to minimize any environmental impact.

About Viator
Viator is the world's leading online resource for travel experiences  the things you do when you get there  providing access to more than 5,000 sightseeing tours, attractions and activities in 450-plus destinations in more than 75 countries, as well as customer reviews, star ratings and the Viator Travel Blog. Viator -- the Latin word for traveler -- offers online consumers a one-stop shop to plan, research and book trip activities that meet a variety of tastes and preferences, including sightseeing tours, theater tickets, soft adventure trips, attraction passes, wine and culinary excursions, and many "well kept secrets" off the beaten path. Viator's in-house travel experts help take the guess work out of planning by hand-picking respected and trusted local operators to ensure a quality experience, value and service. Viator, founded in 1995, sells its products directly to consumers at and through its growing global network of more than 4,000 affiliates that include major hotel and airline companies, online travel agencies, city-specific sites and more. Viator is headquartered in San Francisco with regional offices in Sydney, London and Las Vegas.

About is the country's leading carbon reduction and offset organization. educates the public about the dangers of climate change and makes it easy and affordable for individuals, businesses and organizations to reduce their climate impact. is reducing the threat of climate change by promoting cost-effective carbon reductions and supporting renewable energy, energy efficiency and reforestation projects globally that reduce and offset carbon dioxide emissions. works with over 100 corporate and non-profit partners including the National Wildlife Federation, Dell, IMD, Ovation Travel Group and Working Assets.

Kate Sullivan

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