It’s the Latin word for traveler.

2007 Press Releases

Silverjet Selects Viator to Complement Silver Class Services with Event Tickets, Sightseeing Tours and Other Destination Activities

Monday, May 21, 2007

UK-based, all business class airline adds ability to book destination activities in London and New York to exclusive customer offering

LONDON and SAN FRANCISCO (May 21, 2007) - Silverjet (, the only British, exclusively business class airline providing daily service between London and New York, has selected Viator ( as its preferred destination activities partner. Through its affiliation with Viator, the leading online resource for researching and booking destination activities worldwide, Silverjet is providing its customers with access to sightseeing tours and excursions, attraction passes, and theatre and event tickets in both London and New York.

A selection of nearly 250 Viator sightseeing tours and activities in London and New York is accessible to Silverjet customers through the "Our Destinations" tab on the airline's homepage. Officially launched in January 2007 with its second daily flight to commence in July, Silverjet is focused on providing its customers with a high-end pre- and in-flight experience with faster check-in, exclusive departure lounges, 100 award-winning flatbeds, quiet zones, and an expert crew. The addition of Viator's hand-picked selection of destination activities, carefully evaluated for quality, service and value, enables Silverjet customers to easily incorporate popular activities into their travel itineraries.

"The Silverjet experience, starting with the initial interaction with our website through to when the chauffeur drops our customer back at home, is one of the highest quality, at an unbeatable value," said Martyn Bridger, Customer Experience Director of Silverjet. "Enabling our customers to research and purchase activities in New York and London that have been pre-screened by the destination experts at Viator, allows us to positively extend the Silverjet value and service beyond the flight experience to enhance our customers' entire journey."

"We are delighted to partner with Silverjet as their commitment to provide an unforgettable travel experience from start to finish is something with which Viator identifies very closely," said Rod Cuthbert, Viator founder and CEO. "Viator's offering includes access to expert research, traveler reviews, knowledgeable local guides and a vast portfolio of options that partners like Silverjet can customize to meet their unique clientele's needs and preferences."

The selection of hand-picked Viator activities available to Silverjet customers through its website includes:

In London

In New York

In addition to their mutual commitment to high quality service and value, both Viator and Silverjet share a deep commitment to reducing the impact of travel on the environment. Silverjet is the World's first airline to become carbon neutral on all flights, and includes within its ticket prices, a mandatory carbon offset contribution, giving customers the opportunity to reinvest "Carbon Points" into a number of climate friendly projects around the world. Viator is dedicated to operating 100% carbon neutral, and has already offset its corporate travel and office and shipping energy costs for 2007 through a variety of offsetting projects including renewable energy sources, energy efficiencies, and reforestation. Viator is also committed to educating travelers and other travel companies about minimizing their own climate footprint through information available at

About Viator
Viator is the world's leading online resource for travel experiences - the things you do when you get there - providing access to more than 5,000 sightseeing tours, attractions and activities in 450-plus destinations in more than 75 countries, as well as customer reviews, star ratings and the Viator Travel Blog. Viator -- the Latin word for traveler -- offers online consumers a one-stop shop to plan, research and book trip activities that meet a variety of tastes and preferences, including sightseeing tours, theater tickets, soft adventure trips, attraction passes, wine and culinary excursions, and many "well kept secrets" off the beaten path. Viator's in-house travel experts help take the guess work out of planning by hand-picking respected and trusted local operators to ensure a quality experience, value and service. Viator, founded in 1995, sells its products directly to consumers at and through its growing global network of more than 3,500 affiliates that include major hotel and airline companies, online travel agencies, city-specific sites and more. Viator is headquartered in San Francisco with regional offices in Sydney, London and Las Vegas.

About Silverjet
Silverjet, ( the only British exclusively business class airline, launched in January 2007, features one daily flight each way between London's Luton Airport and New York Newark International Airport with its second daily flight set to take-off In July 2007. With just 100 flatbed seats on customized 767 aircraft built to hold 250 passengers, Silverjet has created an exclusive in-flight atmosphere with quiet zones, individually served gourmet meals, limited announcements and other interruptions, dimmed cabin lighting and state of the art personal entertainment systems. Silverjet employs highly experienced pilots, cabin and ground crew, delivering the highest safety and engineering standards, under a license from the British Civil Aviation Authority. The airline plans to add other long haul destinations over the coming years. As the world's first airline to be carbon neutral on all flights, Silverjet includes a carbon offset contribution within its ticket prices.

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