It’s the Latin word for traveler.

2007 Press Releases Debuts New Site Features, Offering More Resources for Travelers to Uncover Trip Activities and Experiences around the World in any Season

Monday, September 24, 2007

Customer Reviews, a Travel Blog, Special Pricing and Exclusives, Suggested Itineraries, and Shareable Wish Lists place 5,500 Tours and Activities in 75 Countries at Travelers' Fingertips

SAN FRANCISCO (September 24, 2007) - As new seasons emerge around the globe,, the world's leading online resource for trip activities with more than 5,500 pre-screened tours and experiences in 400-plus destinations, is providing travelers with great reasons and resources to keep the getaway spirit alive, all year round.

After nearly a year in the making, Viator has announced the debut of its enhanced website with several new features to help travelers uncover unique trip activities and tours at the best prices. Some of the most popular features and content Viator has been testing include Star Ratings and Customer Reviews (posted only by actual travelers), an acclaimed Travel blog (, Suggested Itineraries and First-Timer Guides, Top 10 lists, Expert Picks, and Shareable Wish Lists. Since Viator began introducing these enhancements, customer registrations, repeat visits and conversion have soared as bookings have more than doubled from just a year ago.

"The most memorable part of a traveler's trip isn't the flight or the hotel, it's what they choose to do while at their destination," according to Viator, Inc. founder and chairman, Rod Cuthbert, referencing findings of a Harris poll of online travelers the Company conducted while remodeling its website. "We've given a makeover and expanded our content and functionality to make it easier for travelers to plan what they'll do at their destination to create unforgettable experiences at an unbeatable value."

Most travelers research their trip and activities online before they travel, which can be a daunting process, especially when traveling to a new destination or a foreign country as nearly 3 out of 4 Viator customers are doing. By carefully selecting and pre-screening local tour operators and activities, Viator helps travelers save time and money by eliminating steps and guesswork about operator reliability and competitive pricing.

Through Viator, travelers have access to a wide range of tours and activities that come in all shapes and sizes to meet a variety of interests. Viator offers passes to the world's most iconic attractions, such as the Eiffel Tower and Alcatraz, and off-the-beaten-path excursions like trekking over New Zealand's most active volcano and exploring Barcelona's back streets while enjoying tapas with the locals. Travelers can also uncover little-known gems such as an intimate, after-hours tour of the Vatican Museum and Sistine Chapel, a private helicopter excursion to the Grand Canyon for champagne on the rim, or the chance to be a dolphin trainer for a day in Cabo San Lucas.

"The variety of activities on covers all seasons in every corner of the world, and allows travelers to put a unique twist on the traditional while uncovering things to do they didn't even know they could," Cuthbert continued. "Researching and booking trip activities ahead allows travelers more time to enjoy their trip and avoid the disappointment that invariably happens if they wait until arrival and find their desired activity is sold out." Enhanced Traveler Resources and Benefits:

Traveler Reviews - Upon returning from a trip, all customers are invited to submit a review of their personal experience. To date, Viator has assembled more than 15,000 reviews from real customers. Viator's careful pre-screening of tour operators and activities keeps the 3- and 4-star ratings above 80 percent.

Travel Blog - Drawing upon its in-house travel experts and panel of outside contributors including award-winning travel writers, Viator's travel blog is becoming a 'must-read' among travel enthusiasts, already receiving its first Bloggy Award, calling it a "traveler's gold mine."

Deep, Rich Destination Content - Viator added more content and links to help travelers quickly find the best things to do that match their interest and experience level. These include: Suggested Itineraries, First-Timer guides, Expert Picks, and Things to Do and See Nearby, as well as spotlights on the most popular activities, like Grand Canyon excursions from Las Vegas, Broadway Shows in New York, and Vatican experiences in Rome.

Top 10 "Favs" Lists - monitors what people are researching and booking on the site and across its affiliate network and shares the most popular destinations, activities, and search terms to help fellow travelers stay abreast of "what's hot" in a particular season.

Shareable Planning and Wish Lists - Travelers can easily assemble interesting activities for multiple destinations in one wish list. With just two clicks, users can share what they want to do with friends and family for group planning and gift registries, or for their own personal "must do" checklist.

Simple Category Search - From the traditional to the extreme and everything in between, Viator offers something for everyone and enhanced search functionality makes it easier to find an interesting category. Some of Viator's most popular are: Family Friendly, Outdoor Activities, Walking and Biking Tours, Food, Wine, Nightlife, Multi-Day Excursions, and Tours and Sightseeing.

Price Promotions and Exclusive Deals - Global reach and strong relationships with local tour operators help the Viator team secure preferred pricing and exclusive promotions, all backed by a Lowest Price Guarantee. Viator promotes its best deals in its regular traveler newsletter, Voyages, available by e-mail subscription, through homepage spotlights and product descriptions.

Airline Miles Eligibility - All bookings* made through are eligible for airline miles from participating carriers? programs including American Airlines AAdvantage, Delta Skymiles, United Mileage Plus and US Airways Dividend Miles. (*Minimums set by certain carriers apply.)

Supporting Sustainable Lifestyles - In addition to providing access to hundreds of eco-friendly travel activities, Viator provides tips to reduce travelers' carbon footprint and offset tools through

NOTE TO TRAVEL EDITORS/REPORTERS: For screen graphics, photographs, b-roll footage, contact or visit the revamped Viator Media Center and the constantly expanding visual library.

About Viator

Viator is the world's leading online resource for travel experiences, providing access to more than 5,500 tours, attractions and activities in 400-plus destinations in 75 countries. Viator - the Latin word for traveler - offers travelers a one-stop shop to plan, research and book trip activities with helpful resources like customer reviews, star ratings, suggested itineraries and the Viator Travel Blog. Viator's in-house travel experts have picked respected and trusted local operators to ensure a quality experience, value and service, all backed by Viator's low-price guarantee. Founded in 1995, Viator sells its products directly to consumers at and through its global network of more than 3,500 affiliates that include major hotel and airline companies, online travel agencies, city-specific sites and more. Through its collection of company-operated and affiliated sites, Viator welcomes nearly 2 million visitors per month. Viator is headquartered in San Francisco with regional offices in Sydney, London and Las Vegas.

Dawn Lyon (415) 846-4706
Kate Sullivan (973) 568-7589

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