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Badge of Excellence

What is the Badge of Excellence?

The Badge of Excellence is awarded to experiences that have met our highest quality standards and are well reviewed by travelers.

What are Viator's highest quality standards?

Here are some factors that make these our highest quality experiences:

Travelers love them. These experiences are highly rated and have a good number of reviews.

Top-notch flexibility. Instant confirmation, mobile tickets, our trusted cancellation policy—all the flexibility you need when plans change.

All the info you need. Great photos and a comprehensive description helps give you a good sense of what you’re booking.

Basically, when you see the badge, you know you’re in good hands.

Do operators pay to get the Badge of Excellence?

No. All experiences that meet our standards will receive the badge. No hidden fees or commissions here!

If an experience doesn’t have the badge, does that mean it’s not high quality?

Experiences must meet high standards to be featured on Viator. If an experience doesn’t have a badge, it simply means it is still working towards meeting our highest quality standards.