To our partners and operators,
We’re now several months into what was once unthinkable–millions of people have been infected by a virus, our world in lockdown, with many of us only now beginning to leave our homes. The impact on our sector has been swift and it is significant, but as restrictions ease and destinations reopen, know this: travel will return and travelers’ desires to explore and connect with the world remains strong. Like all of you, I can’t wait to see the other side of this. Until then, I hope you’re keeping happy, safe, and well.
In Viator’s 25 years, we’ve been many things–the founding OTA in tours and activities, then a handpicked collection of amazing travel experiences, and now an open marketplace of 395,000+ products from every corner of the world.
Today, it’s time for a change. I’m writing to tell you about Viator’s future–a future which fuses our past with our present.
We spent much of our history with strong, proud opinions on what made an activity outstanding, while our present focuses on the power of vast, unparalleled choice. Now, with the insight earned from decades of working with all of you, we’re forging a new path. A path that takes into account both the quality of selection and quantity of choice, and finds a balance between a highly curated shopping experience and an unfettered marketplace.
We’ve heard your feedback. We know recent program updates caught you by surprise and left you with questions. You deserve to know what’s coming, and my aim today is to communicate what’s next for Viator, and what that means for you. But allow me to be upfront–while we know our destination, we haven’t yet finished charting the course. This journey is a work in progress, and we’ll be finding our way, with your help, over the next few months. We’ll be sharing more information as we do, and this is the first of many communications.