Once a little sugarcane town, tiny Paia was brought to world notice by the windsurfers who discovered its first-class waves. It’s now known as the windsurfing capital of the world.
The town’s old plantation-style wooden buildings are now home to funky bars and restaurants, craft shops, surf stores and art galleries.
The town’s windsurfing hub is nearby Ho'okipa Beach. Pull up a towel and watch the surfers in action, or head to calmer Baldwin Beach for a paddle.
The town of Paia is on the mid-north coast of Maui, just a little inland from the beach between the towns of Kahului and Haiku. It’s a delightful stop on the scenic Road to Hana.