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Paulista Avenue (Avenida Paulista)
Paulista Avenue (Avenida Paulista)

Paulista Avenue (Avenida Paulista)

Free admission
Avenida Paulista

The Basics

Bookended by Shopping Paulista mall and the distinctive Conjunto Nacional, Avenida Paulista serves as the address for many of the city’s most important cultural institutions, including the Sao Paulo Museum of Art (MASP), Parque Trianon, and Casa das Rosas arts center, located in one of the last mansions remaining on the street. It would be difficult to visit Sao Paulo and not encounter the street, as it features on the majority of city sightseeing tours.

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Recent reviews from experiences in Sao Paulo

star-5
This tour was a lot of fun and very...
Teresa W, May 2016
Private São Paulo Tour with Ibirapuera Park, Paulista Av and Downtown Visit
This tour was a lot of fun and very informative. Doris was awesome! She knew so much of the history and the best places to visit. Her English was great. We had a nice mix of driving and walking. She was very careful to keep me safe and give me safety tips. I would highly recommend this tour.
star-5
It was a good overview of the city...
Marta S, Jan. 2017
Private São Paulo Tour with Ibirapuera Park, Paulista Av and Downtown Visit
It was a good overview of the city. Our tour guide, Luiz, tailored the tour to our needs. He was very professional and knowledgeable. The car was very clean and neat. He brought us water bottles for the tour. Overall, a great tour experience! We recommend him!
star-5
Great Tour
Jason1214, Dec. 2019
Private São Paulo Tour with Ibirapuera Park, Paulista Av and Downtown Visit
Was in São Paulo for a very short period of time and wanted to see some of the sights and get a sense for what the city was like. My guide was great, and told me about the cities history and what life is like in São Paulo. Great if you need to pack a lot of things into a short period of time (5hours for me)
star-5
City Tour
gaurangn2019, Jul. 2019
Private São Paulo Tour with Ibirapuera Park, Paulista Av and Downtown Visit
Very good. Tour Guide was very good. City Tour covered all major attractions and was in detail. Enjoyed the tour.
star-5
Fantastic private tour of Sao Paulo with Luiz!
slevine2018, Aug. 2018
Private São Paulo Tour with Ibirapuera Park, Paulista Av and Downtown Visit
Luiz was a super guide. Not only was he incredibly knowledgeable in a way that made the city and its history alive for us, he also was a super fun person to spend the day with. We did the 5 hour tour, so we had time to go to the Municipal Market for lunch and to Batman Alley to enjoy the beautiful street art. Can't give him a high enough recommendation. He deserves more than a 5!
star-5
This tour was amazing! I loved it...
Christine S, May 2018
Private São Paulo Tour with Ibirapuera Park, Paulista Av and Downtown Visit
This tour was amazing! I loved it! My guide was awesome. He picked me up at my hotel on time. I saw everything I wanted to see in Sao Paulo plus more. My guide was so nice, friendly, and informative about the history of the city, and each landmark where we stopped. He was patient, and had no problem stopping to take pictures of me when I asked. I would definitely recommend this tour.
star-5
Our tour guide Renato was super...
Jenny G, Sep. 2017
Private São Paulo Tour with Ibirapuera Park, Paulista Av and Downtown Visit
Our tour guide Renato was super friendly, very knowledgable and fun while making us both feel completely safe, thanks for half day tour we got to see more than we could on foot. Loved the street art area...thanks very much...
star-5
This tour was amazing - I found my...
Mercia, Oct. 2016
Private São Paulo Tour with Ibirapuera Park, Paulista Av and Downtown Visit
This tour was amazing - I found my tour guide very knowlegable and friendly. She had excellent knowledge of the city. I fell in love with Sao Paulo!!
star-4
We thought that Doris was a great...
Dale A M, Apr. 2016
Private São Paulo Tour with Ibirapuera Park, Paulista Av and Downtown Visit
We thought that Doris was a great guide, but were not happy with the four of us being crammed into a car. We did enjoy seeing the sights that she showed us.
star-5
I had a great time on my tour. I...
Ana T, May 2016
Private São Paulo Tour with Ibirapuera Park, Paulista Av and Downtown Visit
I had a great time on my tour. I went on a Sunday so there was no traffic and we were able to cover a lot of areas. My guide was friendly and had a lot of interesting facts to share.
star-5
Excellent tour, The guide was...
Rodney L, Apr. 2016
Private São Paulo Tour with Ibirapuera Park, Paulista Av and Downtown Visit
Excellent tour, The guide was flexible and accommodating allowed us to take special photos along the way. I would defiantly use this tour again.
star-4
The guide was very knowledgeable...
lorrainewesthead, Nov. 2015
Private São Paulo Tour with Ibirapuera Park, Paulista Av and Downtown Visit
The guide was very knowledgeable and we had a good overview of the city, which enabled us to decide where we wanted to explore on our own later. It was good that we got out of the car several times to view places better. A higher vehicle would have enhanced the sightseeing tour.

Things to Know Before You Go

  • As one of the city’s most important thoroughfares, Avenida Paulista offers a glimpse into city life in Sao Paulo, making it a must-see for first-time visitors.

  • Wear comfortable walking shoes, as the area is best explored on foot and stretches about 1.7 miles (2.8 km) end-to-end.

  • There are plenty of restaurants and bars along the strip, which are generally up-scale.

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How to Get There

To get to Avenida Paulista, take the Sao Paulo metro to Paulista, Consolação, Trianon-Masp, or Brigadeiro stations, depending on where you want to begin your exploration of the street.

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When to Get There

The street is at its liveliest come nightfall. On Sunday afternoons, craft fairs and flea markets spring up at the foot of the MASP. Throughout the year, the street hosts events such as the world’s largest gay pride parade (May/June); the renowned São Silvestre road race (December 31st); and a New Year’s Eve party.

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Nightlife Near Avenida Paulista

Restaurants and nightclubs along Avenida Paulista and its cross streets make this one of Sao Paulo’s nightlife hotspots. If you’re planning a night out, check out buzzing Rua Augusta, perhaps the city’s liveliest nighttime haunt, or Rua Frei Caneca, the heart of the city’s LGTBQ scene.

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