Become a Viator Distribution Partner

Add customer value and earn extra revenue by joining one of Viator’s industry-leading partnership programs.

Create a customized Viator widget
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Viator Affiliates

Merchandise Viator content directly on your site and earn commission when travelers complete their booking on Viator.

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Choose from more than 100,000 experiences to book for your clients and earn commission for yourself.

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Travel Agents

Choose from more than 100,000 experiences to book for your clients and earn commission for yourself.

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Choose from more than 100,000 experiences to book for your clients and earn commission for yourself.

Learn More

Network Affiliates

Earn unlimited commission by promoting Viator experiences and promotions to your audience with AWIN and ShareASale.

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Earn unlimited commission by promoting Viator experiences and promotions to your audience with AWIN and ShareASale.

Learn More

API Solutions

Connect to our industry-leading supply to offer your customers the largest breadth and depth of experiences in the industry.

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Connect to our industry-leading supply to offer your customers the largest breadth and depth of experiences in the industry.

Learn More

Try the Viator Widget Builder

Viator affiliates and travel agents can create, customize, and earn with the Viator widget builder — built to seamlessly integrate into websites.

  1. 1
    Sign up below
  2. 2
    Create your widget
  3. 3
    Earn commision

A TripAdvisor Company

Why Viator?

Competitive Rates

Earn commission on any of our 100,000+ experiences

24/7 Support

Multilingual support for customers all over the world

Account Management

Account managers help partners maximize revenue

Global Reach

14 currencies, 13 languages, 3,500 partners

Brand Recognition

TripAdvisor and Viator are recognized internationally

Who Works With Viator?

The Viator Business Affiliate model (or VBA) uses our unique partner URLs to track and attribute bookings to your business. Integration can be accessed via our unique link generator or by a content API. Benefits also include:

  • Commission from customers who find the product directly from your site
  • Cookie-based tracking
  • Access to Viator’s dynamic widget builder - Check it out
  • 24/7 support for your customers

VBA partnerships are set up upon request, so get in touch today to begin the quick connection process.

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Thanks for taking the time to contact Viator. Our partner support team will get back to you as quickly as possible.

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If you are a traditional publisher, media partner, influencer, or website owner, you can earn money online by promoting Viator experiences to your audience through our AWIN and Shareasale network programs. Signing up is easy and commission is not capped, so the more confirmed sales you generate, the greater your commission.

Viator affiliates are supported by an internal account management team dedicated to affiliate growth. Take advantage of:

  • An intuitive interface with reporting tools and affiliate resources such as assets, product feeds, and a deep link generator
  • Access to our global affiliate programs with worldwide experiences
  • Regular deals and promotions
  • Flexible commission structures with varied payment/attribution models
  • Performance-based campaigns to help you grow
  • 30-day cookie tracking

If you’re unsure which program you’d like to join, email our support team at affiliationteam@viator.com.

Register with one of our partners

Accredited agents, hotel concierges, and vacation rental owners are eligible to join the Viator Travel Agent Program for free and use it to book for their clients. Members can:

  • Earn 8% commission on every one of our 100,000+ bookable tours and activities, including shore excursions, ground transportation, and VIP experiences
  • Track booking and commission with built-in functionality
  • Receive commission from clients who book remotely using a custom agent link
  • Reach customer service 24/7 for agent or customer help
  • Follow industry trends with the Agent Resource Center
  • Access to Viator's dynamic widget builder - Check it out

Your clients will remain your clients. Join Viator’s one-stop-shop travel agent service to provide the best travel experience for your clients and earn a competitive commission rate for yourself.

We empower the largest airlines, online travel agencies, travel content sites, destination guides, e-commerce companies, and loyalty brands to create an unrivaled distribution network of tours and activities.

  • Support both content-only and fully-transactional models with our JSON APIs, providing you with options to build the best user experience for your brand
  • Provide access to more than 100,000 unique tours, activities, and experiences in destinations all over the globe to your customers
  • Give your customers the best booking experience by displaying our thousands of product images, reviews, and product descriptions
  • Decide which commercial model is right for you: Viator supports multiple commercial models, allowing for the partner to serve as the merchant of record or for Viator to serve as the merchant of record
  • Optimize your solution with the help of Viator’s account management team and maximize your revenue opportunities

If your mid- to large-scale company is considering an API solution, it must be capable of supporting a technical integration. Fill out the form below to begin a conversation.

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Thanks for taking the time to contact Viator. Our customer care team will get back to you as quickly as possible.

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A Few of Our Partners

As the largest single-source distribution network in the industry, our growing network includes major hotels, airlines, loyalty programs, travel sites and more.