Located inside Estádio Municipal Paulo Machado de Carvalho (a soccer stadium located in the Pacaembu neighborhood of Sao Paulo), the Sao Paulo Football Museum (Museu do Futebol) is a 6,900-square-meter museum dedicated to the history and importance of soccer in Brazilian culture.
The museum is located underneath the bleachers, and was constructed over 13 months and inaugurated in 2009. Valued at USD $12 million, the Museum du Futebol has 16 rooms of permanent exhibits, as well as several temporary exhibitions. Permanent exhibitions give visitors an opportunity to see the history and importance of soccer in Brazilian culture, download their own “goal” moments, and view the soccer pitch. Much of the Museum’s content is multimedia, and written content is provided in English, Spanish, and Portuguese. Audio guides are also available in these languages.
The museum is open from 9am-6pm Tuesday-Sunday, and closed on Mondays. Hours are changed to accommodate games being played, so it is best to check ahead. Entrance to the museum is R $6, except on Saturday when admission is free to all. To get to the Museum du Futebol, ride the subway to Clinicas Station. From there, walk to the bus stop at Dr. Arnaldo Avenue, 500 and board any of the Jardim Brasil/177C-10, Morro Grande/917M-10, or Barra Funda/6232-10 buses. Get off at the Pacaembu Avenue, 1.721 stop.