London, United Kingdom
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30 days (Approx.)
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Make the most of your time in England’s vibrant capital with a London Flexi Attraction Pass. Opt to visit either three, five, seven, or 10 iconic London attractions and enjoy cash-free entry to esteemed restaurants, critically-acclaimed theater shows, and popular attractions like St. Paul’s Cathedral, the Tower Bridge Experience, and The View from The Shard. Take a cruise on the River Thames, escape the hustle and bustle of London on a day-trip to Stonehenge, and explore according to your own schedule with this indispensable city pass.
  • Sightsee at your own pace and gain access to London’s top attractions, tours, restaurants and West End theater shows with a London Flexi Attractions Pass
  • Visit your choice of several must-see London attractions including the London Zoo and Tower Bridge Experience
  • Select a 3-, 5-, 7- or 10- Attractions Pass, each with a 1-month validity
  • Simply swipe your card for cash-free access to your choice of offers
  • Make use of a complimentary London information map, full of useful information
  • Skip the queues with priority entrance at many attractions

Why Travellers Choose This Tour

Unlike others, this flexible pass comes with a choice of four durations and includes admission to The Shard.
Collect your London Flexi Attraction Pass from a conveniently located pickup point and set out to discover London’s top sights. Opt for a 3-, 5-, 7-, or 10-day pass, each with a validity period of one month, and use your London guide and information map to plan your itinerary.

Perhaps begin with a visit to The View from the Shard, a modern city symbol that offers staggering views of the capital. Then opt to check out Stratford's eye-catching sculpture and observation tower, or head to the London Zoo.

When booking, simply indicate how many attractions you wish to include on your card. Please see the Itinerary section for a full list of included attractions.


Included Attractions and Activities:
  • St Paul’s Cathedral
  • The View from the Shard
  • Tickets to select West End theater shows (choose from available shows on the day)
  • Thames River sightseeing cruise
  • Thames River  one day "unlimited" hop-on hop-off ticket
  • High-speed Thames River boat ride (50 minutes)
  • Evening sightseeing tour
  • Arsenal Stadium Tour and Museum
  • The Ghost Bus Tour
  • London Bridge Experience and Tombs
  • Wimbledon Lawn Tennis Museum
  • Tower Bridge Experience
  • London Zoo
  • One-way coach transfer between Heathrow. Stansted or Gatwick airport and central London
  • Medieval Banquet
  • Hop-on hop-off open-top bus tour (unlimited 5-day ticket)
  • Select day trips to Canterbury Cathedral, Dover, Leeds Castle, Oxford, Stonehenge, Stratford, Warwick and Windsor (hotel pickup not included)
  • Meals at select London restaurants including Planet Hollywood, Hard Rock Café, Bubba Gump Shrimp Co, Hush Brasserie and Tattershall Castle
  • Afternoon tea at selected Café Concerto restaurants including the following locations: Piccadilly, Leicester Square, White Chapel and Northumberland Avenue
Please note: Round-trip coach transfer between Heathrow, Stansted or Gatwick airport and central London also available. This service redeems two of the attractions included with your pass.

Traveller Photos


Viator Traveller's Reviews

38 reviews
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, Oct 2017

I didn't have time to use this attraction. London is a huge city and I allowed myself too little time.

, Sep 2017

We couldn't use the tour bus. London was very busy and the bus stop had changed and nobody seemed to be able to help.

, Jan 2017

Easy to use and saved us . Can upgrade on the day too! We used this on the London Eye and just paid the difference to skip the line!

, Nov 2016

Picking up the card turned out to be a hassle partially because the place I went to to pick it up didn't know how to program it. They figured it out but the vendors should be better prepared. Madame Tussauds does NOT take these cards. Getting there 20 min's before they opened and then another hour in line just to have them say they don't take iVenture cards after getting to the reception desk was pretty annoying. I was able to use it for some other places but I don't know if I'd be inclined to ever get another one.

, Aug 2016

The iventure card was the best decision we took when travelling with kids. We liked the options provided on the card also.
But the only issue we faced problem with was the selection of the tourist bus transport CITY TOUR, it was a hopeless service as the bus could not be located, maybe your company should come in partnership with another bus tour company which is famous and reputed in London.

, Jul 2016

Good value for money .

, Jul 2016

The I-Venture Card is great money saving way to a la carte your activities. I purchased the 3 activity card and it wasn't enough. In hindsight, I should've bought the 5 pack to maximize the value. If you are debating the I-Venture and The London Pass, don't ! Just buy both of them if your stay is at least 4 days. Also at LHR, buy the Oyster Card separately to save money

, Jul 2016

We were disppointed with nearly every aspect of this card. First,upon arrival at Heathrow it took us forever to find where to exchange our voucher and walked in circles with heavy bags for quite some time before we found someone who had even heard of the card. We purchased the 7 attaction pass, and struggled to use all 7, we did do the London Eye, Thames River Cruise, which was just a cruise with no commentary of what you were seeing. We did get theatre tickets, but you need to book early again, had to go to a specific location to book the show and the shows available are limited. We also did an Afternoon Tea at Cafe Concerto beware not all of the Cafe Concerto's accept the card, also beware if you are looking for an authentic Tea experience this will be disappointing, ours was not very good but thankfully we had already done an excellent one elsewhere. And the Bus, there are several Hop On / Off buses in London and this one appears to have the least frequency and fewer drop off than the others, For every one of our bus we saw at least 4 or 5 of the Big Bus and the Original Hop Ons/ Hops Offs. Thsi was probably the biggest let down as we had hoped to use it more frequently but because it was so challenging we only ended up using it a few times, there are 2 loops but we only managed to catch the bus for the same loop each time. While you might save money buying this rather than the individual tickets once there, we felt constricted by this and frustrated with trying to find where to catch the bus, exchange the voucher, book the theatre, etc... You will find yourself wasting a lot of your precious time locating these places and waiting for the bus.

, May 2016

I liked it very much, mainly because I was not restricted in time, I could use it when I wanted, that was main difference from London pass which I had too. I went to the Shard, St Paul's Cathedral and London Eye, everything was Ok.

, May 2016

We collected tickets from London Euston station although the staff there did not know how to issue them ! took 30 mins to get sorted. we still had to queue at attractions to be issued with a paper ticket before being allowed entry again took on average 15 mins Madame Tussauds over an hour ! we did save money overall but not the quick pass that we were given to understand .

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Product code: 6518IV17095

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