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Top Seoul Shopping & Fashion

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18 Tours and Activities

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Free Cancellation:Get a full refund up to 24 hours in advance on most experiences.See Details

No Shopping DMZ Morning Half Day Tour

Experience the DMZ without the unnecessary shopping excursions on a morning tour from Seoul. Thanks to courtesy transportation starting from your hotel, there’s no need to rush to a meeting point first thing in the morning. Enjoy an in depth guided tour at the DMZ with visits to Management Center, Freedom Bridge, and third tunnel. End the tour at City Hall or Itaewon in Seoul, ready to continue your day of sightseeing.
  • Duration: 4 hours 30 minutes
  • Free Cancellation
  • Duration: 4 hours 30 minutes
  • Free Cancellation
From  
US$ 40.00
From  
US$ 40.00
See Details

K-Fan K-Pop Tour Including Lunch

Experience all things K-Pop on a 6-hour Seoul tour that reveals South Korea’s vibrant popular culture. Explore the Gangnam District, made world-famous by Korean rapper Psy; visit ultra-hip clothing stores on Apgujeong Rodeo Street; and watch holographic K-Pop performances at SMTOWN Theater, which features a colossal panoramic screen. Lunch and hotel drop-off are included.
  • Duration: 4 hours
  • Free Cancellation
  • Duration: 4 hours
  • Free Cancellation
From  
US$ 100.00
From  
US$ 100.00
See Details

Gyeongbokgung Palace Hanbok Rental Experience in Seoul

Gyeongbokgung Palace is widely considered among the finest royal palaces in Seoul, with a history dating back to the 14th-century Joseon dynasty. With this hanbok (traditional Korean attire) rental service, skip the entry queues to the palace and enjoy the chance to dress up like Joseon-era royalty. Choose the rental duration to suit your schedule, and explore Gyeongbokgung Palace in the fashions of a bygone era.
  • Duration: 90 to 240 minutes
  • Free Cancellation
  • Duration: 90 to 240 minutes
  • Free Cancellation
From  
US$ 7.00
From  
US$ 7.00
See Details

Myeongdong Tour and K-POP Shopping with Traditional Lunch

Return from South Korea with the best vacation souvenirs after a shopping tour of the Myeongdong district, Seoul’s commercial and cultural hub. Admire architectural highlights such as the 19th-century Myeongdong Cathedral and the Seoul Global Cultural Center, and spend the afternoon browsing premier shopping spots in Myeongdong, the world’s ninth most expensive shopping street. Lunch is included and hotel transfers can be arranged at an additional cost.
  • Duration: 4 hours
  • Free Cancellation
  • Duration: 4 hours
  • Free Cancellation
From  
US$ 65.00
From  
US$ 65.00
See Details

Private Tour: Discover the Korean Wave in Gangnam

Walk in the path of your favorite K-Pop stars on a privately guided tour of the Gangnam District, ideal for Hallyu fans. Visit the Hallyu Hall and the Korean wave experience zone; stroll the underground shopping mall; explore K-Star Road and the fashionable stores of Garosu-gil; and check out the entertainment at SMTOWN coexartium. Photo ops at the Statue of Gangnam Style make for great souvenirs..
  • Duration: 7 hours
  • Duration: 7 hours
From  
US$ 75.00
From  
US$ 75.00
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Changdeokgung Palace Hanbok Rental Experience in Seoul

Rent a hanbok (traditional Korean dress) and Immerse yourself in ancient Korean culture for a few hours. Choose from a wide range hanboks, ranging from a 21st century interpretation to colorful patterns worn by royalty of the past. Let a staff member style your hair in a traditional fashion, free of charge. After skipping the entrance line at the palace, take photos with the ancient buildings as your backdrop.
  • Duration: 4 hours
  • Free Cancellation
  • Duration: 4 hours
  • Free Cancellation
From  
US$ 7.00
From  
US$ 7.00
See Details

Night Shopping Tour in Seoul

Shop till you drop in the South Korean capital and sample the flavors the locals love on this 4.5-hour night shopping tour in Seoul. Hit up the fashionable Myeongdong shopping area with a guide, and mingle with the district’s many locals and foreigners. During your tour, indulge yourself in a little retail therapy and browse the rails for the latest trends. Delve into the Dongtaemun district — a part of town that never sleeps — then head to bustling Gwangjang Market to sample the street food for which South Korea is famous.
  • Duration: 4 hours
  • Free Cancellation
  • Duration: 4 hours
  • Free Cancellation
From  
US$ 90.00
From  
US$ 90.00
See Details

24-Hour Hanbok (Traditional Korean Dress) Rental in Seoul

Dive head first into ancient Korean culture and rent a hanbok (traditional Korean dress) for a full 24 hours.  Choose and accessorize your hanbok based on your preferences and enjoy a professional fitting.  There are options available for men, women, and children. Then, use the city’s top attractions for the backdrop of your photos.  Wearing your hanbok gets you free access to the Royal Palaces and discounted entrance to the Korean Folk Village.
  • Duration: 4 to 24 hours
  • Free Cancellation
  • Duration: 4 to 24 hours
  • Free Cancellation
From  
US$ 25.45
From  
US$ 25.45
See Details

3-Night Seoul Sightseeing and Shopping Tour

Spend three nights in Seoul and explore the South Korean capital with a knowledgeable guide who accompanies you to the city’s premier shopping districts. Visit Paju Premium Outlets and Myeong-dong, and view fascinating exhibits at Skin Anniversary Beauty Town, Samsung d’light, the K-star Gallery at Korean Wave (Hallyu) Hall and the Teddy Bear Museum at N Seoul Tower (Namsan Tower). If you’d like, add on a comedic performance using percussive instruments at the Nanta show (aka Cookin’).
  • Duration: 4 days
  • Duration: 4 days
From  
US$ 530.58
From  
US$ 530.58
See Details

Full Day Royal Palace and Shopping Tour

Discover South Korea’s royal heritage on this full-day royal palace and shopping tour in Seoul. Follow the Cheonggyecheon Stream with your guide and gain insight into the days of the Joseon Dynasty. See the Blue House, the Republic of Korea’s presidential residence. Explore Gyeongbokgung Palace and watch the changing of the guard ceremony. Head to the National Folk Museum of Korea and behold unique artifacts from across Korea.
  • Duration: 8 hours
  • Free Cancellation
  • Duration: 8 hours
  • Free Cancellation
From  
US$ 85.00
From  
US$ 85.00
See Details

Best of Seoul Shopping Tour

Indulge in a little light retail therapy on this 8-hour shopping tour in Seoul. Hit the chic boutiques of Seoul’s stylish Gangnam district, famous for high-end stores and luxury labels. Browse the rails at a local department store with your guide. Then, stroll along the attractive Garosu-gil promenade where trendy locals chat in European-style cafes. Explore top shopping districts including Rodeo Street, Namdaemun Market and Myeongdong, and enjoy lunch in a traditional restaurant. Along the way, visit a ginseng center and a duty free shop before returning to your hotel.
  • Duration: 8 hours
  • Free Cancellation
  • Duration: 8 hours
  • Free Cancellation
From  
US$ 86.00
From  
US$ 86.00
See Details

NEW TO VIATOR

Private Tour at Seoul. Muslim friendly.

The unique part about this tour is that travellers could spend less on traveling as this is a budget travel but travellers could still experience a lot of things while still in Seoul!
  • Duration: 4 days
  • Free Cancellation
  • Duration: 4 days
  • Free Cancellation
From  
US$ 60.00
From  
US$ 60.00
See Details

NEW TO VIATOR

Private 4 days Nami Island&Petite France&Seoul&Everland tour

- Have a chance to act like a Korean princess or prince and wear a hanbok in Gyeongbukgung palace- Visit N Seoul tower and lock your padlock of love there- Have a wonderful memory at Everland themepark, Safari and Panda world- Go to a French cultural village set in the Korean countryside(Petite France)- Come by the largest fashion district in Korea with both wholesale shops shipping clothing across the country(Dongdaemun fashion town)- Watch rainbow fountain show: 380 nozzles spraying water from the river below out into a beautiful show of water, music, and lights(Hanriver park)
  • Duration: 4 days
  • Free Cancellation
  • Duration: 4 days
  • Free Cancellation
From  
US$ 775.00
From  
US$ 775.00
See Details

NEW TO VIATOR

Shopping tour in Seoul

During this tour we will hit the chic boutiques of Seoul’s stylish Gangnam district, which is known as the best place for high-end stores and luxury labels. The district got famous by the Korean pop singer Psy, who created a hit song in 2012 about the area. We will visit a large department store and then stroll down the tree-lined Garosu-gil promenade, there are great trendy shops and nice cafes, where we can have a break between the stores. There is also a great place to pay attention at the people’s style while they are walking on the streets, lots of inspiration! Throughout the day, we will be sharing with you information about each district and Korea's fashion culture. At the end of the tour we will surprise you with complimentary gifts and a photo shoot for your Social Media channels.
  • Duration: 4 hours
  • Free Cancellation
  • Duration: 4 hours
  • Free Cancellation
From  
US$ 350.00
From  
US$ 350.00
See Details

NEW TO VIATOR

1 Day In the Korean Enlightenment Period

Let’s fly back to late 1800’s with us. Korean peninsula finally had open up their doors to the world and new trendy wave came throughout Korean’s daily life style ever since. Western style of clothing came into the country and this new trend was one of the biggest noticable changes in Korean’s 1800’s life. It is time for us to travel ‘new-tro’ era by wearing clothes Korean Enlightenment Period and walk down the alleys and leave many many photoes!Opt 1. Rental clothes, Changgyeonggung Palace, IkseondongOpt 2. Rental clothes, Gyeongbokgung Palace, Bukchon Hanok VillageOpt 3. Rental Clothes, Korea Folklore Museum, Seochon
  • Duration: 4 hours
  • Free Cancellation
  • Duration: 4 hours
  • Free Cancellation
From  
US$ 130.00
From  
US$ 130.00
See Details

NEW TO VIATOR

Korea Traveling Makeup Artist

Try it yourself trendy Korean style makeup anywhere anytime! Be like Korean top female celebrities today.Why has Korea spurred such a worldwide beauty phenomenon?For thousands of years the fashion conscious have used make-up to get their look just right, and keep up with fast-moving trends. Now, the global beauty industry is experiencing a revolution driven by South Korea. Say hello to K-beauty.Many Korean celebrities and pop stars, including the seven-member boy band BTS, are known for their signature looks.The fascination with Korean cosmetics is due to how innovative they are, says Marie Claire’s digital beauty editor Katie Thomas.South Korea’s beauty industry is typically about 10-12 years ahead of the rest of the world, she says.South Korea is globally renowned for its passion for cosmetics and beauty. Despite being one of the world’s biggest markets for makeup, Koreans seem to have a very different approach to styling.
  • Duration: 40 minutes
  • Free Cancellation
  • Duration: 40 minutes
  • Free Cancellation
From  
US$ 77.00
From  
US$ 77.00
See Details

Yongpyong Gondola Day Trip from Seoul Including Outlet Shopping Option

Ride the gondola at Yongpyong Resort on a privately led snow tour from Seoul. Located 3 hours from the capital in Gangwon province, the resort is one of the main venues for the 2018 Winter Olympics. This winter tour is ideal for those who want to enjoy the snow without skiing. Upgrade for a 2-hour shopping excursion to the Yeoju Premium Outlets.
  • Duration: 1 day
  • Duration: 1 day
From  
US$ 99.00
From  
US$ 99.00
See Details

NEW TO VIATOR

Private K-Fan K-Pop Tour Including Lunch

If you're a fan of Korean K-Pop, K-Dramas, K-Fashion, Cosmetics and more we have designed an ultra special tour for you. This our tour gives you the ultimate K-Pop experience as you visit the best K-Pop spots in Seoul including K-Star Road were you can purchase miniature Gangnamdol, COEX center Shop with over 320 brands, including Korea's own KAKAO Friends brand. Visit the statue dedicated to the South Korean music hit Gangnam Style in the Seoul district made famous by the song.  SM Entertainment, for K-shopping for KPOP-albums, cosmetics endorsed by your favorite KPOP-stars , SM TOWN Atrium, SM Town Museum (optional). Tickets for the museum should be handled by the guests for $20 and can only be purchased onsite. A tasty "traditional Korean" lunch at famous KPOP artist restaurant is also included in the tour. Tour is guided by local guide.
  • Duration: 4 hours
  • Free Cancellation
  • Duration: 4 hours
  • Free Cancellation
From  
US$ 408.02
From  
US$ 408.02
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(888) 651-9785