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Things to Do & Must-See Attractions in Seoul

Seoul, the capital of South Korea, is a thriving metropolis that marches to the beat of millions of busy residents. Dominated by the towering peaks of Mt. Bukhansan and Mt. Namsan, the city boasts an impressive infrastructure that makes getting around the city by public transport easy. However, sightseeing tours provide added value with insightful commentary and off-the-beaten-track attractions. Discover UNESCO World Heritage–listed treasures such as Changdeokgung Palace, Gyeongbokgung Palace, and the Blue House (Cheong Wa Dae); take a day trip to the DMZ, the no-man’s-land between North and South Korea; or shop until you drop in the commercial zones of Dongdaemun, Myeongdong, and Gangnam—birthplace of the global hit, “Gangnam Style.” Sample hearty Korean cuisine and local craft beers on a food tour or during a cooking class; peruse the stalls at the markets in Gwangjang, Insadong, and Namdaemun; and watch the city lights dance across the Han River on an evening cruise. Plus, Seoul serves as a convenient launch pad for outdoor adventures. Pull on your hiking boots and join throngs of South Koreans exploring Seoraksan National Park, the UNESCO Biosphere Protected Site home to Mt. Seorak. Or practice your turns at the ski resorts of Elysian Gangchon or Yongpyong. If you’ve got a flexible itinerary and wish to explore more of South Korea, use Seoul as a gateway to Gongju, Buyeo, Suncheon, Yeosu, and Busan.
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DMZ
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Nowhere is the tension between North and South Korea more palpable than in the no man’s land known as the demilitarized zone, or DMZ. As the only divided nation on earth, only 2.5 miles (4 kilometers) separate the North from the South in what is the most heavily armed border on earth. The 150-mile (241-kilometer) long zone has served as a buffer since the 1953 cease fire that put the Korean War on hold.

The area is quite safe for tourists and is probably the most fascinating day trip you could possibly take from Seoul. While touring the DMZ, you’ll get the chance to visit the Joint Security Area, also known as Panmunjeom. When the North and South met for peace talks during the Korean War, they met in Panmunjeom, and it is here that you can really feel the tension as North Korean soldiers gaze down at passing tourists from their side while South Korean soldiers stare back.

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Gyeongbokgung Palace
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Most commonly referred to as the Northern Palace because of its location compared to the other palaces of Seoul, Gyeongbokgung is a stunning reminder of the Joseon Dynasty, with elements of the complex still intact from that time, despite the wars and occupations that have since happened. The Gyeonghoe-ru pavilion and Hyangwonjeong pond are gleaming examples of that reminder, helping Gyeongbokgung become arguably the most stunning of the five palaces.

Originally built in the 14th century, the main gate of the palace is the only thing dividing the once royal quarters from one of the busiest parts of the city. The grounds of the palace contain a number of structures you may not see all of on your first trip, including Geunjeongmun (the Third Inner Gate), Geunjeongjeon, (the Throne Hall) and Sajeongjeon (the Executive Office). The palace also contains a royal banquet hall, a royal study, and of course, the queen's and king's quarters.

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Bukchon Hanok Village
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Bukchon Hanok Village is a lovely residential neighborhood located between Gyeongbok and Changdeok Palaces, and is full of traditional hanok homes. It is a place that perfectly embodies the heritage and culture of South Korea.

Famous for once being the residences of high-ranking government officials, the village is now a peaceful destination for visitors looking to taking a stroll through its comforting alleyways and calm, picturesque scenery. Boasting more than 600 years of history, the village reflects that of the tranquil views and nature of neo-Confucianism. It currently houses a museum and various craft shops tucked away in its back alleys, built in a uniform way where gardens meeting on adjacent properties seem to make the whole idea of property go away. Located just at the mouth of the village, the Bukchon Traditional Culture Center is a great place to get the low-down on not only the village itself.

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Insadong
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Insadong (Insa-dong), Seoul’s cultural and artistic hub, is the place to go to shop for local crafts, visit a traditional Korean tea shop or catch an impromptu street performance. The quaint neighborhood, located in Jongno-gu district, houses one of the largest antiques and craft markets in the country.

The area’s name dates back more than 500 years when Insadong was two separate towns divided by a small stream. The wealthy Korean residents who called the towns home were forced out during the Japanese occupation, and the new residents established Insadong as an antiques trading post. Today, Insadong’s collection of cafes, galleries and shops attract domestic and foreign tourists to the area. Many of the restaurants and shops are housed in the original historic buildings. You’ll find nearly half of Korea’s antique shops and nearly all of its stationary shops in Insadong. Keep in mind that many galleries in Insadong close on Sundays or Mondays.

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Namsan Tower (N Seoul Tower)
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Offering one of the most beautiful panoramic views in the city, the 777 foot (236.7 meters) Namsam tower, or N Seoul tower, in Seoul is an opportunity for visitors to see just how much the South Korean capital has grown over the years.

Featuring a nice array of restaurants serving local food, including one that revolves, and a gift shop, you can take a cable car up the mountain the tower is located on and enjoy the views from various observation decks. Another option is to hike up to the tower through Namsan Park, which features paths and viewpoints. It's photographer's dream; try and catch the city flashing below the mountainous backdrop day or night.

Though it was first opened to the public more than 30 years ago, it was reopened as a cultural landmark in 2005 and now offers art exhibitions, movies, performances, a children's center and even a bakery, making it a cannot-miss destination.

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Gwangjang Market
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Gwangjang Market, Seoul’s first and oldest covered market, was originally the place to come to buy traditional Korean clothing items, like hanbok. While the market still specializes in textiles, it’s become one of Seoul’s biggest street food hot spots, where foodies can sample nearly any type of Korean cuisine under the same roof.

In the food court area, dozens of vendors pack tightly together, busily preparing a quick meal for shoppers passing through. The variety is astounding, but bibimbap (a Korean rice dish with ground meat and vegetables), dumplings and savory mung bean pancakes are always safe and tasty bets. If you happen to be in the market for a tailored silk dress or set of high quality bed sheets, head upstairs to the wholesale shops where you can get nearly anything custom made at a fraction of the cost you’d pay in some of Seoul’s high end shopping districts. Most of the shops close down on Sundays, but the food court remains open.

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Jogyesa Temple
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Famous for being the only major temple within Seoul, Jogyesa Temple serves as the center of Zen Buddhism in Korea and houses Daeungjeon, the largest Buddhist shrine in Seoul. The temple was established in 1910 but the main shrine wasn’t built until 1938. Many of the trees in the courtyard in front of the main temple have been standing there for more than 500 years. Each June, Jogyesa Temple hosts Buddha’s birthday celebration, sometimes called the Lotus Lantern Festival, when the whole complex gets adorned with colorful lanterns. The temple is colorful even without the extra decorations, and is well worth a visit any time of year, particularly given its convenient location near many of Seoul’s historic attractions. If you’re interested in learning more about Buddhism in Korea, stop by the Central Buddhist Museum to see a sizable collection of paintings and artifacts and the Center for Foreign Visitors where English-speaking Buddhist guides will gladly answer your questions.

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Namdaemun Market
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If you need to do any shopping in Seoul, whether it be for clothes, housewares, jewelry, appliances or souvenirs, you’ll find it for a good price somewhere in the packed alleys and streets of Namdaemun Market. Ginseng, outdoors gear, imported goods and kitchenware can be bought throughout Seoul, but Namdaemun Market in particular seems to specialize in these items. For a uniquely Korean gift or souvenir, you can have a traditional stamp with your name spelled out in Korean made in minutes from one of many stamp stalls throughout the market.

Korea’s largest traditional market has been open since 1964 and hasn’t really closed since. Wholesale shops stay open throughout the night, and by early morning, the market is already busy as locals pass through to do their shopping. Namdaemun is also a great place to sample some Korean street food; you’ll find the greatest concentration of vendors in Noodle Alley and Restaurant Alley.

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Cheonggyecheon
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One of Seoul’s most ambitious revitalization projects of the past several decades has been to transform the Cheonggyecheon stream into one of the city’s best outdoor pedestrian areas. Cheonggyecheon, a small stream passing through downtown Seoul, was restored in 2005 to give the city a desperately needed outdoor area. The project included the installation of extensive walking paths, 22 bridges, a large central fountain and several murals and art installations featuring the work of local artists. The stream now stretches nearly 7 miles (11 kilometers), so you’ll usually be able to find a place to sit and relax.

In a city that was once largely devoid of natural spaces, Cheonggyecheon is one of the best places in Seoul for walking, people watching or simply taking a break from a walking tour of the surrounding historic district. During the summers, the city hosts cultural festivals and concerts as part of the Cheonggyecheon Cultural Festival.

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More Things to Do in Seoul

Changdeokgung Palace (Changdeok Palace)

Changdeokgung Palace (Changdeok Palace)

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Built in 1405 by King Taejong, Changdeokgung Palace was designed to blend harmoniously with the natural environment. While much of the complex was destroyed by fire in the Japanese invasion in 1592, it was rebuilt in 1609 and has since been restored to its original splendor. The main palace of Gyeongbokgung was also destroyed in 1593, and for 300 years beginning in 1609, Changdeokgung served as the seat of power while Gyeongbokgung was being rebuilt. It served as the seat of royalty again in 1907 by King Sunjong, the last king of Korea.

UNESCO designated Changdeokgung Palace a World Heritage site in 1997 for its unique palace architecture. It’s the best preserved of Seoul’s five remaining Joseon palaces, with the royal family residences, public area and gardens open to visitors. The palace is beautiful throughout the year, but the trees of the extensive gardens become extremely picturesque in autumn when their leaves turn shades of yellow and red.

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Blue House (Cheong Wa Dae)

Blue House (Cheong Wa Dae)

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Named for the blue tiles that cover the roof, Seoul’s Blue House (Cheong Wa Dae or Cheongwadae) serves as the presidential home, much like the White House in Washington, DC. Set in an old Joseon Dynasty royal garden, the Blue House sit with Mount Bugaksan as its backdrop in a spot deemed auspicious. Built in the traditional Korean architectural style, the Blue House has more than 150,000 tiles on its roof, each formed and baked individually and thought to be strong enough to last for centuries.

On a tour through the grounds of the Blue House, you’ll get to visit some of the gardens, as well as the main building where the President of the Republic of Korea lives and conducts business and the State Guest House, all while learning about the tumultuous history of the country. You can see the Military Honor Guard and Band perform every Saturday at 10am just outside the Blue House as well.

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Dongdaemun Market and Gate (Heunginjimun)

Dongdaemun Market and Gate (Heunginjimun)

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Once the easternmost of four main gates to the capital city, Seoul, the Dongdaemun Gate functions today as a tourist attraction and an iconic beacon for shoppers seeking the wares available at the nearby market and shopping complexes.

There have been imposing structures serving as gates on the site as far back as 1396. The current structure was built by King Gojong in 1869. The gate and connecting city wall weren't built for ornamental purposes only, as the lowland site of the main palace wasn't easy to defend from invaders. This is not to say that the structure is anything less than handsome. Despite the varying hues of stone used during numerous renovations over the years, the gate's facade is imposing. Joseon Period Japsang statues of animals adorn the eaves in an attempt to ward off evil spirits. Whether they are effective or not is questionable, but their aesthetic value is considerable. Guided tours of the structure and surrounding area come highly recommended.

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National Folk Museum of Korea

National Folk Museum of Korea

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This national museum is an impressive collection of Korean culture and history as displayed in nearly 100,000 artifacts. It’s housed in the beautiful Gyeongbokgung Palace, the main royal palace of the Joseon Dynasty. Its halls and exhibits tell the stories of daily life in Korea across time and occupation. In this way, many of the Korean traditions that have existed for centuries come to life and continue to be preserved. The museum has been open since 1945, expanding the breadth of its collection when it merged with the National Museum of Korea in 1975.

In addition to exhibitions dedicated to history, way of life, and life cycles of the Korean people, there is an open-air exhibit featuring replicas of important items from village life. The exhibits range from prehistory to the end of the Joseon Dynasty. Korean arts and crafts, performance art, and a children’s museum supplement the excellent efforts to showcase Korean life and culture.

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Deoksugung

Deoksugung

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Situated along an old stone road and tucked between a handful of western-style buildings, Deoksugung is the only traditional palace in Seoul’s bustling neighborhood of Jung-gu. Visitors who enter the grounds must cross a picturesque bridge where the king’s carriage once traveled thousands of years ago. Tourists can explore the traditional palace buildings that dot the grounds, as well as venture into the ornate gardens and the National Museum of Art. Free guided tours are available for those interested in learning more about the history of Deoksugung, but visitors say the exquisite detail of the buildings’ interiors and vast grounds are still impressive without the back story. The changing of the guards, which takes place daily, is one of the most popular attractions at Deoksugung.

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Jongmyo

Jongmyo

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Seoul’s Jongmyo Shrine, one of the most important cultural sites in the country, originally served as the ancestral shrine for Joseon Dynasty kings. Built between 1335 and 1408 by Lee Seong Gye, the first king of the Joseon Dynasty, Jongmyo was registered as a UNESCO World Cultural Heritage site in 1995 based on its well-preserved and authentic Confucian architecture.

The shrine is divided into 19 rooms, each dedicated to a different Joseon king and has existed as is since the 1500s. On the first Sunday of May, Jongmyo hosts a memorial service called Jongmyo Jaery, a rite lasting around six hours and thought to be the oldest ceremony in the world. Attending the ceremony allows you to witness songs and dances dating back more than 500 years. No matter when you come, touring the world’s oldest Confucian sanctuary offers insight not only into Korean history, but into Confucianism as well.

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Namsangol Hanok Village

Namsangol Hanok Village

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This well-preserved village is home to five restored traditional Korean houses, as well as a quiet pond and a picturesque pavilion. Though some consider this destination a bit too touristy, others say the rebuilt homes from the Joseon Dynasty perfectly illustrate the daily lives of locals during ancient times.

Travelers can wander through the homes of both peasants and kings while they explore typical life. A traditional craftwork shop offers travelers the chance to pick up traditional games and historic replicas. On weekends visitors can take part in a traditional wedding ceremony and sometimes catch other performances, like kite flying and the five-colored experience that showcase local dance and culture.

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COEX Aquarium

COEX Aquarium

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Asia's largest underground shopping mall, the COEX Mall, spans nearly a million square feet. It is located along subway line 2, underneath the COEX Convention and Exhibition Centre and near the overarching body that makes up the greater South Korean World Trade Centre complex.

Constructed on the model of the typical modern mall, this cathedral of consumerism breaks the mold in terms of scale, at the very least. COEX is home to a massive cinema complex, hundreds of storefronts, several food courts featuring a profusion of both good and bad cuisine (it is wise to be discerning in this department), a massive bookstore, and a gaming area where live, filmed tournaments are mounted regularly for an enthusiastic public. Several ancillary stages see seasonal events and public appearances by celebrities and politicians. One massive draw for the complex is the COEX Aquarium. The only theme-oriented aquarium in Korea.

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Bukhansan National Park

Bukhansan National Park

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If you need a green escape from Seoul, you don’t even need to leave the borders of the city, thanks to Bukhansan National Park. With more than 1,300 species of plants and animals, the park is rich in both ecology and natural beauty, and has held the Guinness World Record as the most visited national park by area. Due to its proximity to the city, you’ll likely stumble upon old temples and fortresses dotted throughout the park.

The park was established in 1983 -- Korea’s fifteenth national park -- with an area of 50 square miles (80 square kilometers) spreading over Seoul and nearby Gyeonggi-do province and surrounded by urban areas. The park has everything from easy hiking trails to granite peaks, so day hikers, free climbers and everyone in between can find that perfect trail. If you plan to stay in the park for multiple days, you can choose between camping or staying in modest mountain lodges.

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Gate Gwanghwamun

Gate Gwanghwamun

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Originally built in 1395 by the first Joseon king, Gwanghwamun serves as the main gate of Seoul’s Gyeongbukgung Palace, the largest of the five Joseon Dynasty palaces. The granite gate stood until the Japanese invasion of 1592, when the gate and the palace were burned and abandoned for the next 250 years. Further conflict with the Japanese and the Korean War led to the gate and palace being rebuilt, relocated and destroyed a second time. Gwanghwamun as it stands today was rebuilt in 1968 using concrete and steel instead of the original granite, though it was deconstructed and moved back to its original location during a major restoration project in 2006. Plan your visit to Gwanghwamun to coincide with the changing of the guard, a ceremony occurring hourly from mid-morning to mid-afternoon. Visiting the gate and watching the changing of the guard is free, but you’ll have to pay an entrance fee to tour Gyeongbukgung Palace.

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War Memorial of Korea

War Memorial of Korea

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While most people are familiar with the Korean War, fewer realize how wrought with conflict Korea’s history really is. The War Memorial of Korea documents this history with a focus on the country’s relationships with North Korea, China and Japan. Calling it a memorial is a bit of a misnomer, as it’s actually a full-fledged museum housed in the former headquarters of the Korean Infantry.

The eight main exhibits house an extensive collection of equipment from the Korean War, including tanks, guns and military planes, as well as a series of sculptures and paintings depicting patriotic war efforts. If you only have time for one exhibit, make it the Korean War exhibit. Technically, the Korean War is still going on, and tensions run hot between the North and the South, rendering the information here particularly relevant.

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Seoul City Hall

Seoul City Hall

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Trickeye Museum

Trickeye Museum

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Located in the lively Hongdae nightlife district, Seoul’s Trickeye Museum does just what it says; it teases your senses with an optical illusion technique called trompe l'oeil that gives two dimensional works of art a 3D appearance. It’s also one of the few museums in the world that makes art interactive.

Bring a camera, because the exhibits at the Trickeye Museum are designed for photo ops. Plant a big wet one on the cheek of Mona Lisa, launch a giant Angry Bird or pose in an upside-down room that makes you look like you’re meditating on the ceiling. The museum’s Santorini Gallery houses three additional exhibit rooms with more serious works of art from contemporary artists.

The museum stays open well into the evening hours, so it’s a good place to visit on your way to a night out in Hongdae. For the price of admission, you’ll have a camera full of unique souvenirs to take home with you.

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Han River (Hangang)

Han River (Hangang)

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Spanning more than 310 miles (500 km) at about 0.62 miles (1 km) wide, the Han River (Hangang) is one of the most important rivers in South Korea. A full-on tourism destination, a warm or even brisk day affords you the chance to explore the well-groomed pedestrian walkways and bicycle paths. Take the kids around as visitors and locals alike enjoy the soothing ambiance of the river beside while jogging, fishing or just hanging out in one of its many cafes. If you are so inclined you can even jet ski.

The Hangang Park also has playgrounds if you just want to sit and relax while the kids use up some energy. Unfortunately there are no real restaurants, but it is still a great place to picnic with the family or a loved one. One of the more popular things to do here is to take a boat cruise for a relaxing ride around, or for special occasions, boats can be booked a night soiree.

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