Situated in near Waterfront Park in the heart of Charleston’s historic district, Rainbow Row features on just about every Charleston walking tour and carriage ride, along with other popular points of interest like the Dock Street Theatre, White Point Gardens, St. Philip’s Episcopal Church, and the Waterfront Battery. Once commercial buildings, the houses today have all been converted to private residences—meaning you can only gawk at them from the outside.
Rainbow Row is a must-see for architecture lovers and first-time visitors.
Don’t forget your camera; Rainbow Row make for one of Charleston’s best photo ops.
Wear comfortable walking shoes, especially if you’re visiting as part of a walking tour.
Guided tours that stop at Rainbow Row last anywhere from 80 minutes to three hours, depending which you’ve chosen.
Rainbow Row is located on the stretch of East Bay Street between Tradd and Elliot streets in Charleston. It’s located a short walk from Waterfront Park, and it’s easily accessible on foot from just about anywhere in the historic district.
For the best light for your photo—and sparser crowds to interfere with shot—plan to visit early in the morning or around sunset. In summer, expect hot, humid weather with highs in the upper 80s.
No one’s sure just why the Rainbow Row houses got their signature sherbet-hued paint job. One theory posits that the houses were painted like this so drunken sailors returning from the port could easily find the right one. Another suggests the colors once indicated the type of goods sold within each house, making it easier to attract illiterate shoppers.
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