Atlanta, United States
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clock-o2 to 3 hours (Approx.)
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Explore the history of the world's most famous beverage brand at the World of Coca-Cola, the dynamic, multimedia home of Coke’s 128-year-old secret formula. Get closer than ever to the vault that holds the secret Coca-Cola recipe. See more than 1,200 rare artifacts and get a behind-the-scenes look at the bottling process. Then take a trip around the world in a thrilling 4-D movie experience before sampling more than 100 different beverages.
  • Admission to the World of Coca-Cola in downtown Atlanta
  • See art, films, exhibits and memorabilia about The Coca-Cola Company
  • See vending machines and advertising campaigns from Coke’s history of more than 125 years
  • Taste over 100 different beverages at the Freestyle machine
  • Take a photo with the famous 7-foot Coca-Cola Polar Bear
The World of Coca-Cola is located next to the Georgia Aquarium at Pemberton Place in downtown Atlanta. The experience begins in the Lobby, featuring a Coca‑Cola folk art bottle display and a “sneak peek” video of some of the highlights of the World of Coca‑Cola experience. The Lobby is home to seven out of 75 Coca-Cola bottle sculptures that were created for the 1996 Summer Olympic Games.
The popular museum offers a variety of entertainment options and attractions. Spend the day interacting with over a dozen exhibits, like the Loft, home to almost 200 historical and international artifacts representing more than 125 years of Coca-Cola memories. There are also two theaters. In the Coca-Cola Theater, watch the 6-minute film Moments of Happiness, celebrating some of life’s most memorable moments experienced by people of different ages and cultures around the world. In the 4-D Theater, take a journey around the world In Search of the Secret Formula, a multi-sensory movie experience.
Other highlights include the Vault of the Secret Formula, where the legendary recipe is locked away; Bottle Works, a behind-the-scenes look at the Coca-Cola bottling process; Milestones of Refreshment, the story of the Coca‑Cola Company in an engaging walk through history and much more.
Thirsty? Visit the Taste It exhibit where there are over 100 different beverage choices in a single machine. Finally, don't forget to visit the Coca-Cola Store for a wide selection of gifts and souvenirs, including decorative items, apparel, accessories, one-of-a-kind art pieces and much more.
The World of Coca-Cola reviews ring true — this is an experience not to be missed for not only fans of the brand, but anyone who appreciates a true American original.


Viator Traveler's Reviews

42 Reviews
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, Aug 2018

Would never really have said that I was that interested in the history of Coca Cola but as I was in Atlanta I thought why not give it a visit as its within the vicinity of other attractions I was visiting. To be honest, you dont need to pay extra for the VIP tour the self-guided is more than enough. There is so much learn about the product but equally it was surprising to see the links between Coca Cola and the civil rights movement. The tour is suitable for all ages of people and works whether you go as a group or solo explorer. Make sure to try out the tasting room with particular flavours designed for specific regions who knew Coca Cola produced sooooo many drinks and the gift shop which has vast amounts of random items that you wouldnt possibly imagine The only downside is that when buying tickets via viator you still have to queue up, so it almost defeats the purpose as you may as well queue to buy your tickets

, Feb 2018

Disappointing and a bit hokey. Do they really think we believe that the secret ingredient is at this location? Give me a break. Marketing...

, Jan 2018

I was honestly surprise that you can tell such interesting story out of Coca Cola. It is a simply must see in Atlanta. Everything is well organised and plenty of opportunities to drink, taste and rediscover Coca Cola.

, Sep 2017

Usually, if we purchase admission tickets on Viator, we find that we were able to buy them at a discount with skip the line advantages. While the tickets were about 2 cheaper, there was really no other advantage to purchasing through Viator. We had to wait in numerous lines as all visitors have to deal with, and it took forever to finally get inside. I wish there was a way to scan our voucher at the available ticket kiosks - that way, at least we could've gotten ahead of one of the lines.

, Sep 2017

I personally found this attraction to be wanting. It was interesting to see the old time coke advertising displays and to learn more about he company but there is only so much you can say about a soft drink. The big event is seeing a door that houses the original formula. Not exactly a life altering experience.

I would advise people to walk down to the end of the park and visit the Civil Rights Museum instead.

, Aug 2017

First time staying in Atlanta, GA, have been in 42 of the 50 states. Loved the visit with what spare time we had available. Coca-Cola and Aquarium where marvelous. Liked the history of Stone Mountain and will make a plan to return on my own time. Great fun and the eats where not bad either.

, Aug 2017

It is amazing how Coke can taste so different in other countries.

, Jul 2017

Thoroughly enjoyed this tour. Multi-dimensional in nature, it demonstrated the many facets of Coca-Cola and the impact it still has over 100 years later. Appreciated being able to pace myself after the initial introduction which in turn allowed me to focus on those areas of interest to me.

, Jul 2017

Awesome awesome
So happy I chose that

, Apr 2017

I had a great experience at the World of Coca-Cola! I enjoyed this independent tour that teased about the secret formula behind the addictive drink and highlighted the financial and chemical history of Coca-Cola. The 4D video/movie was fun too! I also enjoyed the option for tourists to taste all products owned by Coca-Cola.

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Product code: 6526COLA

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