Recognized worldwide for its distinctive black label and square bottle, Jack Daniel's whiskey has become an iconic American symbol. Come visit the place where it all started, the Jack Daniel Distillery, the oldest registered distillery in the United States.
In 1863, Daniel started making whiskey in Lynchburg, Tennessee. The key to the whiskey's success, Daniel believed, was that it was made with cool, pure, iron-free spring water from a cave on the property. To this day, Jack Daniel's is only made using this water. Outside of the cave stands a statue of Mr. Daniel himself, watching over the spring of his secret ingredient. A tour offers an insight into how the legendary No. 7 is made, as you get to observe each step of the distillery process.