Recent Searches
Clear
Questions? (888) 651-9785(888) 651-9785

Heineken Experience Tours

288 Reviews
Heineken Experience
A visit to the old brewery at the Heineken Experience is a must-see for beer lovers in Amsterdam. During the 90-minute self-guided tour, you'll learn the history of the Heineken beer family, find out how the brand's logo has evolved over time, learn about the complete brewing process from beginnings to bottles—and, of course, taste the goods for yourself.

The Basics
The Heineken Experience tour takes place inside the former Heineken brewery. Wander past vintage brewing equipment and tall malt silos, and participate in interactive exhibits. Along the way you'll have a chance to watch international Heineken commercials and observe the life cycle of the signature green bottle. You'll finish the brewery tour like a VIP with free beers in the tasting room.

The Heineken tour is one of the most popular activities in Amsterdam, so it's best to book admission in advance. The experience can be paired with a canal cruise to take in more of the city.

Things to Know Before You Go
  • Purchase your Heineken Experience ticket ahead of time to secure a time slot.
  • Visitors under the age of 18 must be accompanied by an adult, and according to Dutch law, will not be served alcohol.
  • The Heineken Experience is wheelchair accessible. Wheelchairs are available free of charge, though must be booked 48 hours in advance.

How to Get There
The Heineken Experience is located on Stadhouderskade, and is easily accessible by public transport. From Amsterdam's Centraal station, catch line 24 and get out at tram stop Stadhouderskade. From Leidseplein, take line 7 in direction Flevopark, or line 10 in direction Azartplein, and exit at tram stop Weteringcircuit. Nearby popular attractions include the Rijksmuseum and the Van Gogh Museum.

When to Get There
The Heineken Experience is open daily from 10:30am to 7:30pm, with extended evening hours on weekends in July and August (until 9pm). Last entry is typically two hours before closing. The best time to visit is before 11am; after that, it can get crowded.

Edible Amsterdam
You're sure to have worked up an appetite after sipping beers at the Heineken Experience, so continue satisfying your stomach by exploring Amsterdam's culinary offerings. Consider booking a food-themed tour that combines two of Amsterdam's top attractions—a pizza cruise along the canals plus a beer tour—or head off on an afternoon food walking tour of the Dutch capital after visiting the Heineken Experience in the morning. Another option is to visit a local host's home for dinner, where you'll really get a taste of Dutch culture.
Address: Stadhouderskade 78, De Pijp, Amsterdam, Netherlands
Hours: Open Monday-Thursday 10.30am - 7.30pm. Friday-Sunday 10.30am - 9pm. July and August, open every day 10:30am - 9pm. On December 24 and 31 last admission is at 2pm.
Admission: Varies
Read More

36 Tours & Activities to Experience

Category
Select Dates
Today
Tomorrow
Filter




Sort: Featured
Free Cancellation:Get a full refund up to 24 hours in advance on most experiences.See Details
Sort by:Featured

Heineken Experience Amsterdam Entrance Ticket

Fans of the Heineken® brand won’t want to miss the Heineken Experience, an attraction conveniently located in central Amsterdam and housed in the first-built Heineken brewery. This self-guided tour includes audio commentary for an interactive journey into all things Heineken. Learn about the company’s history and its brewing process, and discover how to draught the perfect glass. Skip-the-line admission and two drinks in the tasting room are included.
...  More
  • 2 hours
From  
US$20.21
From  
US$20.21
Learn More
  • 2 hours

Self-guided Tours & Rentals

NEW TO VIATOR

Burgers & Dogs Cruise

There is no better way to experience Amsterdam then from the water. Well maybe... if you add a really good burger, a hotdog and a cold drink! Create your own Burger & Hotdog during this cruiseYou are the boss on this Burgers & Dogs Cruise. Our chef will serve you a juicy hot burger & Hotdog - and YOU can dress it up any way you like. Are you a classic burger type that goes for a lettuce, tomato, mayonnaise & ketchup combo? Or are you going to spice up that Hot Dog with a hand full of jalapenos & some cheese? But of course you can enjoy more than just your food on this 90 minute night time cruise. All the cities highlights will pass by your window and if you plug into our Personal Audio System, we will tell you all about them in one of the available 21 languages. Feel free to order another drink: Heineken beer, house wines & soft drinks are all included in this cruise.
...  More
  • 1 hour 30 minutes
  • Free Cancellation
From  
US$44.36
From  
US$44.36
Learn More
  • 1 hour 30 minutes
  • Free Cancellation

Day Trips

NEW TO VIATOR

3-5 hour Heineken Experience & Canal Cruise Layover - Amsterdam

Discover the city of Amsterdam with a Canal Cruise in a glass-top boat across the Unesco Heritage Canals in Amsterdam. After that visit the former factory of the most famous beer brand in the world in the Heineken Experience.
...  More
  • 3 to 5 hours
  • Free Cancellation
From  
US$106.68
From  
US$106.68
Learn More
  • 3 to 5 hours
  • Free Cancellation

Attraction Tickets

NEW TO VIATOR

Tickets for Heineken Experience Amsterdam

The world-famous Heineken® Brewery opened in 1867, but the 21st century is still a dam good time for a beer in the heart of Amsterdam. Now an interactive, semi-guided, and immersive attraction located in the old Heineken® brewery, with multiple tastings and free beer included, it's a real mecca for beer fans and a quintessential Amsterdam experience. Arrive thirsty!Explore historic brewing rooms complete with authentic 18th-century wooden and copper machinery. Did you know that this world-renowned beer is made from just four all-natural ingredients? Find out exactly what goes into each bottle of Heineken® by tasting, touching, and smelling the key ingredients individually, then together – all in the name of science, of course.You'll enjoy a small beer-tasting session during the tour, plus two more free beers at the snazzy, atmospheric bar at the end of the experience. You'll come away not only understanding but also speaking the international language of Pilsner.
...  More
  • 2 hours
From  
US$31.44
From  
US$31.44
Learn More
  • 2 hours

Day Cruises

1-Hour Luxury Canal Tour starting at Anne Frank House Amsterdam

Glide through Amsterdam's canals in style and comfort aboard a luxury open-air boat with no windows or walls between you and the sights. Settle into comfy cushioned seats, and warm up with provided blankets and a drink from the cash bar if the weather is chilly. The 1-hour cruise departs multiple times daily from the Anne Frank House, so it's easy to fit into most sightseeing itineraries.
...  More
  • 1 hour
  • Free Cancellation
From  
US$17.97
From  
US$17.97
Learn More
  • 1 hour
  • Free Cancellation

Day Trips

Amsterdam Day Trip from Brussels

Witness the winding waterways and beautiful architecture of Holland’s picturesque capital on a full-day trip to Amsterdam from Brussels. Cross the Dutch border after a short and scenic journey in a comfortable coach and immerse yourself in the quaint canals, cobbled streets and ambient squares of Amsterdam; customize your itinerary according to your interests and enjoy leisurely independent exploration of the city on arrival. Experience a canal ride in order to see the city from an alternative perspective.
...  More
  • 11 hours 30 minutes
  • Free Cancellation
From  
US$64.01
From  
US$64.01
Learn More
  • 11 hours 30 minutes
  • Free Cancellation

Day Cruises

Amsterdam Canal Cruise and Heineken Experience Entrance Ticket

Combine two Amsterdam essentials in one day with a canal cruise and skip-the-line admission to the Heineken Experience. Board a comfortable boat and admire the sights along Amsterdam’s UNESCO World Heritage canals on a 75-minute cruise. Waft by lovely canal houses, bridges and churches; and savor this delightful quarter from the water. Complement your cruise with fast-track entry to the Heineken Experience at the beer’s former Amsterdam brewery. See the vintage brewery equipment and learn about the production process on an interactive journey that finishes with a free beer tasting.
...  More
  • 3 hours 10 minutes
From  
US$34.36
From  
US$34.36
Learn More
  • 3 hours 10 minutes

Super Savers

Amsterdam Combo: Heineken Experience & 1-Hour Canal Cruise

Combine two of Amsterdam’s top-selling experiences and save money with a Super Saver Heineken Experience and canal cruise package—a convenient and budget-friendly choice that’s ideal for first-time visitors. Guarantee your entry to the often sold-out Heineken Experience by booking in advance and get unobstructed views of Amsterdam’s UNESCO-listed waterways, without the crowds on land, during a canal cruise—a quintessential Amsterdam experience.
...  More
  • 2 hours 30 minutes
From  
US$32.56
From  
US$32.56
Learn More
  • 2 hours 30 minutes

Day Cruises

SPECIAL OFFER

Amsterdam Canal Cruise by Semi-Open Boat

Discover hidden corners in Amsterdam’s scenic waterways unreachable by many boats on this 1-hour canal cruise. Aboard a solar-powered vessel, hear tales with your audio-guide while snapping photos of the historical waterfront sights. Pass highlights such as the Anne Frank House and the Golden Bend district with its grand manor houses. A variety of departure times makes this a convenient sightseeing activity.
...  More
  • 1 hour
  • Free Cancellation
From  
US$14.60
US$17.97
US$3.37 savings
From  
US$14.60
US$17.97
US$3.37 savings
Learn More
  • 1 hour
  • Free Cancellation

Day Cruises

Amsterdam Pizza Cruise with Unlimited Drinks

Glide through the canals of Amsterdam on a 1.5-hour dinner cruise that features great views of the illuminated city. Learn about Amsterdam’s history and culture from your onboard guide as you dine on homemade pizza accompanied by unlimited beverages such as beer, wine, soft drinks, and water. Top off your meal with a delicious brownie as your boat winds through the picturesque waterways of the Dutch capital.
...  More
  • 1 hour 30 minutes
From  
US$43.79
From  
US$43.79
Learn More
  • 1 hour 30 minutes

Day Cruises

SPECIAL OFFER

Amsterdam 1-Hour Canal Cruise from Central Station

Discover the beautiful city of Amsterdam, known as the ‘Venice of the North,’ from the water on this 1-hour sightseeing cruise. After reserving your preferred departure time, skip past any lines and set off on the UNESCO-listed waterways aboard a glass-topped canal boat. Glide under pretty bridges, past 17th-century buildings and landmarks such as the Skinny Bridge and Anne Frank House, and learn about the city’s history from the audio guide. Upgrade your canal cruise with admission to Amsterdam's top attractions, such as Body Worlds Amsterdam or Rijksmuseum.
...  More
  • 1 hour
  • Free Cancellation
From  
US$14.60
US$17.97
US$3.37 savings
From  
US$14.60
US$17.97
US$3.37 savings
Learn More
  • 1 hour
  • Free Cancellation

Day Cruises

Amsterdam Hop-on Hop-off Boat Day Pass and Heineken Experience

Go for Amsterdam gold: an Amsterdam hop-on hop-off Boat Pass, plus entry to the Heineken Experience. Cruise Amsterdam’s scenic waterways and hop on and off at any of the stops located near the city’s top attractions, including the Anne Frank House and the Rijksmuseum. During the Heineken Experience, discover the tradition behind one of the world's most famous breweries at a site that is part beer museum and part amusement park.
...  More
  • 1 day
  • Free Cancellation
From  
US$47.16
From  
US$47.16
Learn More
  • 1 day
  • Free Cancellation

Day Cruises

Amsterdam Combo: Heineken Experience and Canals Pizza Cruise

Tthis Amsterdam Super Saver gives you two best-selling tours at a discounted price: the Heineken Experience and a canal pizza cruise. Discover the tradition behind one of the world's most famous breweries at a site that is part beer museum and part amusement park. Then, dig into oven-made pizza during an evening cruise along UNESCO-listed canals. Admire the city’s top attractions amid twinkling lights, while onboard commentary further illuminates your Amsterdam canal cruise. Schedule these tours at your convenience; do both on one day, or on separate days.
...  More
  • 2 hours
  • Free Cancellation
From  
US$65.69
From  
US$65.69
Learn More
  • 2 hours
  • Free Cancellation

Day Cruises

NEW TO VIATOR

Private Boat Tour - 90 Min incl. drinks on historic saloon boat

Step aboard an historic saloon boat, built in 1912 and considered a floating monument, for a 90-minute private cruise. You'll travel with just your private group of 12 people and a guide, sipping drinks while you float by some of the city's top landmarks. Your guide will tailor their commentary to your interests and answer any questions.
...  More
  • 1 hour 30 minutes
  • Free Cancellation
From  
US$61.76
From  
US$61.76
Learn More
  • 1 hour 30 minutes
  • Free Cancellation

Day Cruises

Amsterdam Hop-On Hop-Off Boat 24 or 48 hrs.

With the hop-on hop-off Boat Day Pass, enjoy an easy overview of Amsterdam at a pace that suits you. Step aboard boats that operate along Amsterdam's canals and track the tour routes of the Green Line and Orange Line. While on board, listen to engaging commentary on the city and sights you see along the way. Choose between a 24- or 48-hour pass, and get on and off at 7 to 9 stops (depending on the season) as often as you like.
...  More
  • 1 day
  • Free Cancellation
From  
US$27.51
From  
US$27.51
Learn More
  • 1 day
  • Free Cancellation

Day Cruises

Amsterdam Canal Cruise by Small Open Boat from Rijksmuseum

Step aboard a small, environmentally-friendly boat to cruise the canals of Amsterdam on this 1-hour tour. Larger boats can't navigate the tiniest and most picturesque canals; booking a tour on this small-capacity open-top boat means you'll get the best possible experience and see sights off the beaten path. Listen to guided commentary on the city's architecture and history, a small group tour means you'll have plenty of time to ask questions.
...  More
  • 1 hour
  • Free Cancellation
From  
US$17.97
From  
US$17.97
Learn More
  • 1 hour
  • Free Cancellation

Skip-the-Line Tours

Amsterdam Super Saver: Van Gogh Museum & City Sightseeing Hop-On Hop-Off Bus

Why wait? Skip the line to Amsterdam’s iconic Van Gogh Museum. You’ll have the chance to check out more than 200 paintings by the Dutch impressionist, plus pieces by Monet and other contemporaries. Your entry includes a 24-hour hop-on hop-off bus ticket, which grants access to 11 other sites in town.
...  More
  • 1 day
From  
US$40.43
From  
US$40.43
Learn More
  • 1 day

Historical & Heritage Tours

NEW TO VIATOR

Luxurious Flagship Canal Cruise starting at Anne Frank House

Amsterdam is a a canal city so see it the best way possible: from the water. Aboard a well-equipped boat, cruise through the city's canals, soaking up the sights, while your skipper and hostess provides background information about each of the landmarks.
...  More
  • 1 hour
  • Free Cancellation
From  
US$17.97
From  
US$17.97
Learn More
  • 1 hour
  • Free Cancellation

Super Savers

Amsterdam Super Saver: Hop-on Hop-off Bus, 1-hr Canal Cruise and Volendam, Marken & Windmills Tour

Maximize your time in Amsterdam and experience the best Holland has to offer with this Amsterdam Super-Saver combo. Your package includes a day outside the city, enjoying the villages of Volendam, Marken and Zaanse Schans, where you can immerse yourself in the typical Dutch culture that makes this country special. Enjoy a popular canal cruise and spend a day discovering Amsterdam on the distinctive red Hop-on Hop-off bus at your leisure. Make sure to see it all, and be able to schedule your tours at your convenience.
...  More
  • 1 day
  • Free Cancellation
From  
US$94.33
From  
US$94.33
Learn More
  • 1 day
  • Free Cancellation

Hop-on Hop-off Tours

Amsterdam Hop-on Hop-off Bus & Boat Tour for 24 or 48 Hours

Discover Amsterdam by both land and water with a hop-on hop-off boat and bus ticket. Choose a 24- or 48-hour ticket and let your customized sightseeing experience begin. The comprehensive canal and bus routes allow you to reach all of the city’s top attractions easily, affordably, and comfortably. Learn more about the many sights of the Dutch capital with on board multilingual commentary and courtesy earbuds.
...  More
  • 1 day
  • Free Cancellation
From  
US$32.56
From  
US$32.56
Learn More
  • 1 day
  • Free Cancellation

Day Cruises

NEW TO VIATOR

Vegan Canal Cruise Private Boat tour - Vegan Drinks & Plant-based Cheese

Cruise the canals of Amsterdam on an historic boat, built in 1912, while snacking on vegan food. You'll get views of some of the city's must-see sights, such as the Rijksmuseum, the Anne Frank House, and the Red Light district. Munch on a vegan cheese plate and sip vegan wine, beer, and soft drinks while learning about Dutch history and culture.
...  More
  • 1 hour 30 minutes
  • Free Cancellation
From  
US$381.79
From  
US$381.79
Learn More
  • 1 hour 30 minutes
  • Free Cancellation

Day Cruises

NEW TO VIATOR

Private Boat Tour: Champagne Canal Cruise in Amsterdam

Enjoy unlimited Champagne from our wine climate cabinet while floating through the canals of Amsterdam.The boat is one of a few which has the floating monument status in Amsterdam. Due to its historic character, built in 1912, earlier serving as a passenger transport boat between East and West Germany, this boat has unique history. Unlike other boat tours, this tour is in an intimidate setting with your own group up to 12 people and a tour guide which is also the owner of the business to guarantee excellent service during your boat tour.
...  More
  • 1 hour 30 minutes
  • Free Cancellation
From  
US$89.83
From  
US$89.83
Learn More
  • 1 hour 30 minutes
  • Free Cancellation

Hop-on Hop-off Tours

Amsterdam Hop-on Hop-off City Bus Tour for 24 or 48 hours

Explore Amsterdam at your own pace, without being tied to itineraries. The hop-on hop-off City Bus features double deckers and a roof made of glass, so you won’t miss a sight. With 7 conveniently located stops and departures every 20 minutes, you can easily access historical sights, museums, shopping and sightseeing. Choose from 24 or 48 hour passes depending on your schedule.
...  More
  • 1 day
  • Free Cancellation
From  
US$23.58
From  
US$23.58
Learn More
  • 1 day
  • Free Cancellation

Bike & Mountain Bike Tours

Amsterdam Bike Tour

During your stay in Amsterdam, you can not miss a bike tour through the city’s canals.The city bike tour of Amsterdam is the best way to get to know those parts of the city that are harder to reach by walking. Walking you can do 80% of the city and with the bike tour, we take you to travel 20% that you lack. Always safely, through independent bike lanes and away from the large crowds of downtown!For 2.5 hours on wheels, we will take you to the most memorable places in the city: parks, museums, windmills … In this tour, we will not only see the most important thing about the Dutch capital and its best landscapes but also tell you the stories that make these sites special. Do not hesitate! Get on the bike and discover Amsterdam with us on two wheels. It will be a memorable adventure!The tour includes the bicycle rental during the tour.
...  More
  • 2 to 3 hours
  • Free Cancellation
From  
US$22.46
From  
US$22.46
Learn More
  • 2 to 3 hours
  • Free Cancellation

Day Cruises

City Sightseeing Amsterdam Hop-On Hop-Off Boat

Create your own personalized sightseeing itinerary in Amsterdam with a hop-on hop-off cruise ticket that’s valid for 24 hours. Your ticket lets you disembark at one of seven stops around the city, allowing you to explore at your own pace and only discover the attractions that capture your attention. Plus, recorded commentary provides context integral to understanding Amsterdam’s history and culture.
...  More
  • 1 day
  • Free Cancellation
From  
US$24.70
From  
US$24.70
Learn More
  • 1 day
  • Free Cancellation


Book online or call
(888) 651-9785
(888) 651-9785