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While I got to skip the line, the scanners couldn't scan the barcode I was sent, so it took time for them to figure out what to do and for then they decided to set me up with a separate pass ... but it was a bit awkward. The Heineken Experience is only OK. It's no longer a working brewery, so much of the tour was multi-media gimmickry -- a karaoke room, a room with bottles sticking out from the wall with moving lighting, a place where your face gets pasted into a video of you riding a bike through Amsterdam, a room with video screens where you're supposed to imagine that you're being turned into a bottle of beer, video screens showing bottles going down a production line to being packaged, or where you stick your head into a former brewing kettle to see some slides being projected onto the sidewalls inside. Not a waste of time, but not like touring a real brewery.