Welcome to Positano
Positano’s jumble of pastel-hued homes that seem to tumble down the cliffside to the sea has long been a symbol of la dolce vita. The most fashionable fishing village-turned-resort town on the Amalfi Coast, it’s known more for chic boutiques and dining than for cultural treasures—though the majolica-domed Church of Santa Maria Assunta and Roman Villa d’Ozio are worth a peek. Visitors also abandon their beach chairs to explore the surrounding Amalfi Coast by land or sea, cruise to Capri, or take a day trip to Pompeii and Mount Vesuvius.