For better or worse, Korean rapper PSY's 2012 hit song "Gangnam Style" has drawn the world's attention to Seoul and the district of Gangnam. Long before the K-pop hit rocketed to the top of the charts, Gangnam was already one of Seoul's hippest neighborhoods—a spot in the southern part of the city where the young come to see and be seen.
Gangnam bustles by day and after dark. Besides being one of Seoul’s biggest commercial districts, it’s also home to several top attractions, including the sprawling COEX Mall (home of the Kimchi Museum and COEX Aquarium) and Bongeunsa Temple. Once the sun goes down, Gangnam transforms into one of Seoul’s hottest nightlife spots, particularly around Gangnam Station and the posh clubs of Apgujeong.
Just about every K-pop and shopping tour of Seoul will stop in Gangnam, but those who want to learn more about Gangnam can join a guided walking tour of the neighborhood for a day of shopping and exploring top attractions, including the COEX Aquarium, Bongeunsa Temple, and the Seolleung and Jeongneung Royal Tombs.
Things to Know Before You Go
- Gangnam is a must-visit for shoppers and music lovers.
- Wear comfortable walking shoes; the neighborhood is quite large, so prepare to spend some time on your feet.
- Walking tours of Gangnam can last four to seven hours, depending on the activities.
How to Get There
The best way to reach Gangnam is to take the Seoul Subway to Gangnam Station (Line 2).
When to Get There
The best time to visit Gangnam depends on the experience you prefer. Shoppers should visit during the day when the boutiques and shops of COEX Mall are open for business. After the sun goes down, the neighborhood comes alive as a nightlife spot full of clubs and restaurants.
Samsung, the popular phone brand, is a Korean company, and the Gangnam District is home to a unique Samsung attraction. Samsung D’light is a museum and exhibition space where electronics aficionados can check out the latest Samsung technology and play around with the latest gadgets.