Barra da Tijuca, often referred to simply as Barra, is one of Rio’s newest neighborhoods — evident by its mega malls and glass-towered condominiums. As one of the city’s more affluent neighborhoods, it’s also among the safest. Brazilians often refer to the neighborhood as the Brazilian Miami for its wide, palm-lined roads and upscale shopping.
What brings visitors to Barra is the 10-mile (17-kilometer) long stretch of beach fronting the neighborhood. It’s the largest stretch of beach in a city famous for them and a popular place for surfing, kite surfing and body boarding. It’s also a shopping hotspot in the city, thanks to the BarraShopping and its 700 stores and restaurants and about a dozen other shopping malls.
Barra da Tijuca will host several of the venues for the 2016 Summer Olympics.