Home to the world’s largest Japanese population outside Japan, the Sao Paulo district of Liberdade is a densely-populated neighborhood that’s a popular spot for locals and tourists looking to get a taste of Japanese culture and cuisine in Brazil.
Liberdade was settled in the early to mid-20th century by Japanese immigrants brought to Brazil to work in the coffee plantations around Sao Paulo. Since 1970, many people of other Asian ethnicities, especially Chinese and Koreans, have also moved into the area.
Marked by the nine-meter tall red Torii (Japanese Shinto arch) on Rua Galvão Bueno, and lined with Japanese-style street lamps, Liberdade offers a similar feel to other little Tokyo’s around the globe. It’s a particular draw to young Paulistano manga and anime enthusiasts, who are often seen dressed up as cosplay characters almost any day of the week, but especially on weekends.
The streets of Liberdade are filled with vendors and shops selling all varieties of Japanese and Asian goods including food, clothes, bags, shoes, and anime. On weekends, the Liberdade Street Market is an especially good place to find oriental handicrafts, as well as other street market goodies.