Pamukkale and Heirapolis - Incredible places to see, though I wouldn't bother with this tour at all. We basically paid GBP97 for a driver.
On the 3 hour drive to Pamukkale our guide spoke to us once - To let us know we would be stopping for 20minutes. Upon arrival in Pamukkale our tour began. He walked us through the entrance to the terraces, vaguely explaining things that we could have read our selves on the signs all along the walk - gave us a few hours free time.
Afterwards was lunch - we were told to not have quote high expectations unquote, but the food was actually inedible. Cold and unidentifiable - no one from our tour finished a dish.
3 hour ride back to Kusadasi, again only being spoke to once again upon stopping for 20 minutes.
The pools at Heirapolis are absolutely amazing, well worth a visit - though this is not included in the tour but there is plenty of free time to have a swim. The terraces themselves look nothing like you see online, though after travelling so much this was expected - Still amazing to see.
If we had of just paid for a driver for the day we would have zero complains, but booking a tour you expect some form of a guide. He wasn't interested at all.