In many cases, the names of notable buildings in Italy can seem arbitrary. With the Palazzo Rosso in Genoa, however, the reason for the name is quite clear as soon as you see it – it is a palace, and it's red.
The Palazzo Rosso was built as a private home in the 1670s for the Brignole-Sale family. They owned the palazzo for 200 years before the last member of the family to live there decided to give it to the city of Genoa. The palace is on Via Garibaldi in the historic city center of Genoa – part of the city that's on the UNESCO World Heritage Site listing – among several other palaces originally built for prominent local families.
When the city of Genoa took possession of the Palazzo Rosso in the 1870s, it was turned into an art museum that was opened to the public. The museum's collection includes paintings by Van Dyck, Durer, Veronese, Guercino, and many more. Some of the paintings in the gallery were in the private collection of the family, including some family portraits, and were given to Genoa along with the palace itself.