Contact the local tour operator to schedule your preferred departure time (available every 30 minutes), then meet your guide upon hotel pickup in Cozumel. You'll set off in a private minivan that accommodates up to nine people in your party.
The 5-hour overview of the island starts with a city sightseeing tour. Then head to a chocolate factory for a look at how chocolate was first processed by the Maya people. Follow up with a tequila history tour and tasting.
Next, you have the option to visit the pre-Columbian archaeological site of San Gervasio (adult admission not included) or continue to Mayaluum to observe local craftsmen make masks and Maya figures from clay and limestone. During a drive along Cozumel's coastal highway, stop for plenty of photo op at locales of your choosing. You can select among beachfront restaurants that serve delicious Mexican and seafood dishes for lunch (own expense).
Afterward, visit Palancar Beach, where aquamarine waters lap the soft sands. Swim or simply enjoy the breeze while lying in a hamaca under a coconut palm. When time is up, your driver will take you back to your hotel.