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Sample shots of tasty tequila in the atmospheric private cellar of one of the world’s oldest tequila distilleries on an exclusive VIP tour of Casa Jose Cuervo from Guadalajara. On this Viator Exclusive tour, that can’t be booked anywhere else, treat your taste buds to a gourmet Mexican lunch before taking a cultural tour of the town of Tequila. Explore the globally renowned Jose Cuervo distillery, upgrading to create a tequila bottle with a personalized label, and sample the famed beverage in a private quarter. Round-trip transportation from your Guadalajara hotel is included, and an intimate experience is guaranteed on this small-group tour limited to 13 people.


  • VIP tour and tequila tasting at the Jose Cuervo Distillery, with optional personalized bottle
  • Visit the private cellars of the Cuervo family on this Viator Exclusive
  • Enjoy a tequila tasting with degustation direct from the barrel
  • Dine on a gourmet lunch and visit the town of Tequila, part of a UNESCO World Heritage-listed region
  • Small-group tour with a maximum of 13 people ensures a personalized experience
  • Hotel pickup and drop-off from Guadalajara included
  • This tour cannot be booked anywhere else!

Why Our Insiders Chose This Tour

Visit the private cellar where only the Cuervo family (and Viator guests) have access!

Recent Photos of This Tour

What You Can Expect

Viator Exclusive: Jose Cuervo VIP Distillery Tour with Private Tequila Tastings

Jose Cuervo Distillery Tour

Greet your guide at your Guadalajara hotel and travel in a comfortable, air-conditioned minivan to the world-famous town of Tequila. As one of the only places in Mexico that can produce the national drink, the town is a perfect place to sample one of Mexico’s most treasured exports. On arrival at the Jose Cuervo Distillery, enjoy VIP access to the family’s private cellar for a unique experience exclusive to this tour. 
Discover the distillery’s colorful history and international reputation on an immersive and informative tour; learn about how the succulent bulbs of the blue agave plants are roasted in underground ovens, and how the fields in which the plants grow have come to be listed as a UNESCO World Heritage region. Observe elaborate production methods that have been maintained since the distillery’s 18th century establishment. 
Tantalize your taste buds during the tequila tasting session as you sample three different flavors direct from the barrel; awaken your palate to the subtle difference in aroma and flavor. Upgrade your tour in order to create a special souvenir; select the flavor of tequila you’d like to fill a 750ml bottle with and personalize a label to stick on the front. 
Continue your palate-pleasing tour with a gourmet 3-course lunch that bursts with fulfilling flavor. Select from three Mexican specialties per course, deliberating between spicy mole, soft tamales and crisp enchiladas. Return to the minivan to embark upon a 1-hour tour of the town of Tequila; digest intriguing information about the town’s history and culture as you journey to significant sights. Conclude the tour with some relaxed free time; peruse bespoke boutiques and craft stored before returning to your hotel in Guadalajara.

Customer Reviews


5 star rating: Highly Recommended May 2016

This was an incredible and unforgettable tour. I thoroughly enjoyed it from beginning to end. From the moment we jumped on the van to drive to Tequila, our very knowledgeable guide shared interesting and valuable information about the history of tequila, types and more. This made the drive fly by as we reached the town. Once we got to the Jose Cuervo Distillery, the tour got even better. We were given a truly 'behind-the-scenes' look at the tequila-making process as our guide shared very interesting facts. We got to try different kinds of tequila and what made this tour truly VIP was accessing the private family cellar and tasting a wonderful tequila anejo directly from the barrel. We had a very tasty 3-course lunch paired with tequila and topped off the tour making our own tequila blend to take home! I truly recommend this tour if you'd like to have a once-in-a-lifetime experience.

Bandit USA

5 star rating: Highly Recommended May 2016

Amazing, once in a lifetime experience! If in Guadalajara, you have to head out to the town of Tequila. It's a Pueblo Magico, or magic town, where the people are extremely friendly and the tequila world famous! The tour was great from start to finish - knowledgeable guide (who was from Tequila himself), interactive experience at the distillery and a unique chance to make your own tequila blend. Definitely recommend this to anyone - it's a fun, educational and cultural experience you won't soon forget!

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