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Make the most of your time in England’s vibrant capital with a London Flexi Attraction Pass. Opt to visit either three, five, seven or 10 iconic London attractions and enjoy cash-free entry to esteemed restaurants, critically-acclaimed theatre shows and popular attractions like St Paul’s Cathedral, the London Eye and the London Dungeon. Take a tranquil cruise on the River Thames; escape the hustle and bustle of London on a day-trip to Stonehenge; and explore according to your own schedule with this indispensable city pass.


  • Sightsee at your own pace and gain access to London’s top attractions, tours, restaurants and West End theater shows with a London Flexi Attractions Pass
  • Visit your choice of several must-see London attractions including the London Eye and Madame Tussauds
  • Select a 3-, 5-, 7- or 10- Attractions Pass, each with a 1-month validity
  • Simply swipe your card for cash-free access to your choice of offers
  • Make use of a complimentary London information map, full of useful information
  • Skip the queues with priority entrance at many attractions

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What You Can Expect

London Attraction Pass Including London Eye, Madame Tussauds and St Paul's Cathedral

Enjoy entry to attractions and activities across London

Collect your London Flexi Attraction Pass from a conveniently located pickup point and set out to discover London’s spectacular sights. Opt for a 3-, 5-, 7- or 10-day pass, each with a validity period of 1 month, and use your complimentary London guide and information map to plan your exciting itinerary.
Perhaps begin with a visit to the London Eye, a modern city symbol that affords staggering views of the capital and its environs; rub shoulders with glamorous celebrities at Madame Tussauds’, a waxwork museum home to more than 300 lifelike figures; or, choose to immerse yourself in the extravagance of a West End show in the evening for a truly unforgettable experience of London nightlife.
When booking, simply indicate how many attractions you wish to include on your card. Please see the Itinerary section for a full list of included attractions.


Customer Reviews

Adrian S

5 star rating: Highly Recommended July 2016

Good value for money .


5 star rating: Highly Recommended July 2016

The I-Venture Card is great money saving way to a la carte your activities. I purchased the 3 activity card and it wasn't enough. In hindsight, I should've bought the 5 pack to maximize the value. If you are debating the I-Venture and The London Pass, don't ! Just buy both of them if your stay is at least 4 days. Also at LHR, buy the Oyster Card separately to save money


5 star rating: Highly Recommended May 2016

I liked it very much, mainly because I was not restricted in time, I could use it when I wanted, that was main difference from London pass which I had too. I went to the Shard, St Paul's Cathedral and London Eye, everything was Ok.


5 star rating: Highly Recommended November 2015

Great way to save money. There were so many places you could use this pass, including meal options. If you have a couple of days in London, this is the way to go and save money!


5 star rating: Highly Recommended October 2015

A little inconvenient to get the actual pass but good to have once we found the ticket office.

Franco C

5 star rating: Highly Recommended December 2014

Well worth the money. Saw the attractions we wanted and more. If you aren't sure then this Is the way to go.


5 star rating: Highly Recommended October 2014

Good value for money, still kind of new to the operators though cause I had trouble at some attractions with there iventre machine

June G

5 star rating: Highly Recommended October 2014

There is only one word that can describe our trip and that is excellent and that sums it up it was great the venture card is the only way to go no hassles or problems only at the London Tower where you have to go to the traitors gate shop to get your tickets other than that no problems

Matthew J

5 star rating: Highly Recommended August 2014

A must have and excellent value for money. If you use the dinner vouchers make sure you call in advance to reserve and tell them you are using i Venture card as this solves problems later.

Sunil K

4 star rating: Recommended August 2016

The iventure card was the best decision we took when travelling with kids. We liked the options provided on the card also.
But the only issue we faced problem with was the selection of the tourist bus transport CITY TOUR, it was a hopeless service as the bus could not be located, maybe your company should come in partnership with another bus tour company which is famous and reputed in London.

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