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Immerse yourself in amazement and splendor at Ripley’s Believe It or Not! in London. Enjoy fast-access to the world-famous venue and while away hours in the company of the weird, the wacky and the bizarre like a matchstick model of the Tower of London and a remarkable collection of Amazonian shrunken heads! Plus, enjoy access to interactive areas like the Mirror Maze and the Black Hole. Great for all ages!


  • Entrance ticket to Ripley’s Believe It or Not! in London’s Piccadilly Circus
  • Explore the attraction independently and marvel at a collection of over 700 unusual exhibits
  • Discover interactive discovery zones like the Mirror Maze, Laser Race and Vortex Tunnel
  • See the largest collection of Olympic torches in the Legend’s Gallery
  • Gaze in awe at the matchstick model of Tower Bridge and the Tstantsa (shrunken heads) exhibition

Recent Photos of This Tour

What You Can Expect

Ripley’s Believe It or Not! in London

Ripley's Believe It or Not!

Give your London trip an extraordinary edge with a family-friendly visit to Ripley’s Believe It or Not! Head to London’s West End and flash your ticket for quick access to this intriguing venue. View over 700 artifacts throughout 8 themed zones like Incredible Nature, Amazing Art and Remarkable People. You’ll learn a bit about the exhibition’s founder, Robert Ripley, who sought to appeal to natural human curiosity. See how he combined his interests in art and exploration to create an attraction dedicated to the odd and unusual. 

Upon entering, purchase an optional audio guide for the tour or just take everything in independently. Stroll along the curated exhibition path to see wild displays like the 13-foot (4-meter) matchstick model of Tower Bridge, the largest collection of Olympic torches and the Tsantsa collection of shrunken Amazonian heads! 

Next, get interactive in some of the exciting discovery zones. Experience the ‘infinity effect’ in the Mirror Maze, test your agility in the Impossible Laserace and tap into your inner Banksy at the Digital Graffiti Wall.

Finish your approximate 2-hour visit with a stop in Ripley’s Remarkable Cafe for some refreshment or the Cargo Hold Gift Shop to pick up an unbelievable souvenir. Visitors during the peak months of April through October may also enjoy live performances in the foyer.

Customer Reviews


5 star rating: Highly Recommended March 2016

Blew us away

Kjellaug T

5 star rating: Highly Recommended April 2015

Went there with my grandson, 8 yrs old. We both enjoyed it. Different from a lot of other sites, and easy accessible. Highly recommendable.

Lois J

5 star rating: Highly Recommended December 2013

Amazing! Will be going with you again

Angela L

5 star rating: Highly Recommended July 2013

Ripley's Believe It or Not was fantastic. Me and the kids absolutely loved it especially with the rides too which just adds to the fun. The Laser race was great so too was the mirror maze ! A fun outing !

dorothy v

4 star rating: Recommended July 2016

My second visit and enjoyed it all over again... great for children too between 7 and 13.... two hours is necessary to get the most out of this trip... a cafe at the end would have been a good idea!...


4 star rating: Recommended January 2016

Full of surprises, lots of extra ordinary things and items on display very real. Fully worth it as many unusual plus weird exhibits to learn and see. There were stories for us to read and understand origins of each exhibit. Easily accessible as museum just above subway station.

Boi Kui C

4 star rating: Recommended June 2015

Ripley's Believe it or not Museum in London was great. We love it especially the Mirror Maze..We had fun there.

victoria M

4 star rating: Recommended March 2015

very interesting and good fun!

Sara M

4 star rating: Recommended January 2014

Very well put together. Some of it too gory for me but most of it was very fascinating. Disappointed that you had to pay extra for the laser experience.

Charles Joshua C

4 star rating: Recommended December 2013

10 year old son had a great time.

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