• Location: Montego Bay, Negril and Ocho Rios, Jamaica
  • Duration: 10 hours (approx.)
From USD $ 15.99 View price calendar

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Explore Negril, a relaxed beach town on Jamaica's west coast, during this full-day tour from Montego Bay or Ocho Rios. Soak up the sun and tropical vibes on the miles of white sand beaches, accompanied by a local guide. Finish your visit with a stop at the legendary Rick's cafe, where you can purchase a cocktail and enjoy views of the spectacular Caribbean sunset. Round-trip transportation from Montego Bay or Ocho Rios hotels is included. 


  • Sunset tour to Negril, on Jamaica's west coast
  • Discover the charm of Negril while browsing the local shops
  • Enjoy seven miles of white-sand beaches
  • Watch a gorgeous Caribbean sunset at Rick's Cafe
  • Dine on a delicious lunch of Jamaican jerk chicken and other local delicacies
  • Complimentary hotel pickup and drop-off

What You Can Expect

Negril Sightseeing Tour with Sunset at Rick’s Cafe

Enjoy the beautiful beaches of Negril!

After morning pickup from your hotel in Montego Bay or Ocho Rios, watch the scenery fly by out the windows of the vehicle as you travel to Jamaica's beautiful west coast. 

Upon arrival in Negril, a relaxed former fishing village, travel down its only road along a 7-mile stretch of white sand beach. With your guide, disembark to explore the beach and dip your toes in the warm Caribbean waters. Stop for a traditional Jamaican lunch at one of the beachside restaurants (own expense), during which you can taste local delicacies like jerk chicken or local seafood. 

After lunch, depart the beach for the center of Negril. Make your way to Rick's Cafe, a legendary bar and restaurant that has served locals and travelers alike for decades. Its perch on the West End Cliffs makes for excellent views of the sunset. Purchase a cocktail or some food (own expense) and kick back to view the colorful sunset. Watch as brave souls engage in a local tradition: cliff diving off the several precipices that surround the cafe. 

After the sun has set, climb back aboard your vehicle for the trip back to Montego Bay or Ocho Rios. 

Customer Reviews

Keikei United States of ... 

5 star rating: Highly Recommended December 2017

Beach Day Yah Mon

Think of Negril as the relaxation and chill out day, you don't want to go crazy because what you about to hear is real facts, start by staying in Montego Bay because of its strategic location, affordability and the company is pretty good at pick up so do keep time. The journey to Negril was smooth and amazing keep your camera ready the scenery is amazing remember the Bob Marley song over hills and valleys too...yes that was true. Less than 2 hours with one to two stops especially just for bathroom and traffic were in Negril, just excuse the roads on the way, they are tiny and lot corners excuse me I live in Texas so please understand - most people say Jamaican drives are rough on the road I think so too but not as bad as they have in Nairobi, Kenya. Our 1st stop Margaritaville Negril which has a nice beach access and good music of all kind, here time allocated is about 3 hours to enjoy the Seven Mile Beach eat, drink and play at the beach. There's lot of activities to do including water sport so decide quickly on what you really want to do or just scroll on the beautiful beach, swim and lay for a good tan. I picked scroll, swim, jump, tan and dance because unless your spending the whole day there, the beach is stunning and what's the point of going to Seven Mile Beach anyway other than enjoy the beach, just don't do something that will kill all the 3 hours since you will have no time to really enjoy the beautiful and breathtaking beach, when I mean white sand I mean it lets debate about Miami Beach vs Seven Mile Beach another day. You will notice time runs fast I guess it waits for no man/woman as they say but anyway off to the next stop Times Square Shopping Mall less than 20 minutes drive where you will pick up souvenir...remember don't buy anything anywhere until this day because the best prices or local rates are here trust me. I personally bought a vest, t-shirt, shot glasses, a lot of Jerk Sauce don't ask why Jerk Chicken is addictive and many more and still didn't break my pockets. After this we went to Ricks Café to watch the sunset also not very far, this place is popular so expect crowds to some degree its better you just get a drink here food takes long time to come and you might not have a place to sit anyway. Its advised not to jump the cliff but just watch but if I went back I would jump without thinking twice so please jump on my behalf.

Pros: Like they say in Jamaica Yah Mon...No Problem on a day like this nothing can kill a good vibe.

Cons: I know your looking for negative, one would have to be Seven Mile Beach is too stunning to explore in just as short as 3 hours, its too legit to resist. Also just remember it also depends on who your guides are so ask for DARLENE and Driver RICARDO.

Tips: On arrival at Margaritaville Negril my advice would be immediately pick an umbrella and chairs I think for this company is free or with some discount maybe USD 15, then order drinks also with some discount then in an hour order food and more drinks swim tan or scroll on beach or ride horses or play beach volleyball or just dance since music is blasting anyway and keep it that simple promise you will enjoy the beach better. Book with Viator this is a no brainer, carry swim suit and another pair of change clothes, stick with shorts and t-shirt or light clothes, carry lot water...I mean 4 bottles per person thank me later, good camera with waterproof case and portable charger. There you go

cdavis United States of ... 

5 star rating: Highly Recommended September 2017

Have to do this!!! Was on my bucket list and jumped off the cliffs!!! FUN!!! advice? It is packed!!! VERY PACKED and it takes an hour to get a drink, so make sure you have time to wait for that!! Has entertainment, singing , was nice also.


5 star rating: Highly Recommended September 2017

This was my favorite of all the tours. First off it was all day thing which I absolutely loved. Second JTL is the best. Couldn't ask for a better driver and tour guide. I had Andre and he was fantastic. Very upbeat, engaging, and a pretty funny guy. I would definitely do this tour again!


5 star rating: Highly Recommended August 2017

This was my favorite tour in Jamaica. It was a 2 hour drive to the seven mile beach and margaritaville. Margaritaville has good drinks and food that is affordable,so definitely have lunch here. From there, we caught the sunset at Rick's cafe, which was alright. Food and drinks are more expensive than NYC prices here, so I don't recommend getting food here.

The sightseeing was good, but the tour gets a 5 star because of our tour guide, Porschia. She provided history of all the places we drove through from montego bay to negril. She was genuine and provided honest information on the history, politics, and economy of Jamaica. The experience would have been a 3 star if it were not for having such a good host!

MariMar United States of ... 

5 star rating: Highly Recommended June 2017


Jasmine J

5 star rating: Highly Recommended April 2017

This tour was great! Our tour guide was fun and made the ride very enjoyable. 7-mile beach was heavenly! We jumped off the cliff twice! Definitely a must do!

Tess P Canada

5 star rating: Highly Recommended March 2017

The pick up was easy!! Mark was an EXCELLENT driver and tour guide. Allegedly Victoria was supposed to be the tour guide and Mark the driver, however Mark did ALL THE WORK and deserves all the credit. Victoria hardly spoke and advised us of different places etc...

Again, great tour...If you get Mark you'll have the best trip ever!

Lisa W

5 star rating: Highly Recommended December 2016

Very friendly and knowledgable guide! Had a lot of fun at Margaritaville and Rick's Cafe. Perfect day trip for a first trip to Negril.

Joann W

5 star rating: Highly Recommended December 2016

Amazing trip and well worth every penny that we paid. Rep who took us was very informative all the way from Montego Bay to Negril. Stopped en route to Negril. First stop was Margaretaville on the 7 mile beach - AMAZING - sand is so soft and powder fine, totally in awe of this beach. Food and drinks were a little expensive in there but still enjoyed. After this was a little trip to a shopping centre, but as it was a Sunday a lot of the shops were closed and no pressure to go in to the shops that were open. Then on to Ricks Cafe. Again I can't recommend this enough. View/Sunset utterly fantastic. Once the sun had set we had chance to see a couple of rock jumpers again I wouldn't do this but seeing others do this was good.

Overall an amazing trip and well worth it

Donna M

5 star rating: Highly Recommended November 2016

This tour was amazing!

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