After morning pickup from your hotel in Montego Bay or Ocho Rios, watch the scenery fly by out the windows of the vehicle as you travel to Jamaica's beautiful west coast.
Upon arrival in Negril, a relaxed former fishing village, travel down its only road along a 7-mile stretch of white sand beach. With your guide, disembark to explore the beach and dip your toes in the warm Caribbean waters. Stop for a traditional Jamaican lunch at one of the beachside restaurants (own expense), during which you can taste local delicacies like jerk chicken or local seafood.
After lunch, depart the beach for the center of Negril. Make your way to Rick's Cafe, a legendary bar and restaurant that has served locals and travelers alike for decades. Its perch on the West End Cliffs makes for excellent views of the sunset. Purchase a cocktail or some food (own expense) and kick back to view the colorful sunset. Watch as brave souls engage in a local tradition: cliff diving off the several precipices that surround the cafe.
After the sun has set, climb back aboard your vehicle for the trip back to Montego Bay or Ocho Rios.