Enjoy convenient pickup at your Montego Bay hotel around 12pm (or Grand Palladium around 1pm). Climb into a private, air-conditioned vehicle with your guide and private group, then take off for Negril, considered the more laid-back portion of the island.
Stop first at Seven Mile Beach, which is one of the most beautiful beaches in Jamaica. Choose to book some parasailing, snorkeling, or water skiing. Or, simply lounge on the beach and enjoy the scenery. Make a stop at the Negril Point Lighthouse for photo ops.
Next, head for the famous Rick's Cafe, located on the cliffs overlooking the water. Watch the cliff jumpers during sunset or, if you're brave, give it a shot yourself; the highest jump is 35 feet (about 11 meters). Purchase food or a drink and enjoy the ambiance before returning to Montego Bay for drop-off.