Be ready for 1pm pickup at your Negril hotel or accommodation. Your private guide will meet you there, then you'll load into a private, air-conditioned vehicle and head off through Negril. This town on the west side of the island is known for its laid-back vibe, and your guide will show you why during your comprehensive tour.
The tour's first stop is Seven Mile Beach, the famous stretch of sand that features water activities such as snorkeling, water skiing, and parasailing. After hitting up some of the open-air restaurants and beach bars, make a photo stop at Negril Point Lighthouse.
Head for Rick's Cafe, perched on the cliffs overlooking the sea, a popular spot with travelers and locals alike. If you're brave, you can even leap from one of the cafe's diving platforms into the azure sea below; the highest is 35 feet (11 meters). If you're feeling like a more relaxed activity, sidle up to the bar for a tropical drink and jam to the music from a live reggae band.
The tour's last stop is some local neighborhoods to meet the island residents and get a feel or daily life in Negril. Try your hand at a local favorite game, dominoes, sip a drink, and dig in to some traditional jerk chicken before heading back to your hotel for drop-off. This private tour ensures personalized attention from your guide and a flexible itinerary.