• Location: Philadelphia, Pennsylvania
  • Duration: 2 hours (approx.)
From USD $ 30.00 View price calendar

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With Philadelphia’s rich history and litany of firsts, it comes as no surprise that the 9th Street Italian Market is America’s oldest outdoor market. Take a 2-hour, guided stroll through the streets of this South Philadelphia neighborhood, with its bakeries, markets and gourmet specialty food stores. Sample authentic Philadelphia foods, like the world-famous Philly Cheese Steak, the city’s signature sandwich, and local farm fare. Select from a seemingly endless variety of food items — cheeses, chocolates, fresh fruits and vegetables, deli and baked goods and much more.


  • 2-hour walking tour of Philadelphia’s 9th Street Italian Market
  • Follow a local guide on foot through the historic outdoor market
  • Chat with a variety of merchants, and shop for bargains
  • Taste food samples, and buy local goods to take home with you
  • Reenact your favorite Rocky moment from the 1970s film
  • Small-group tour limited to 12 for a personalized experience

Why Our Insiders Chose This Tour

What You Can Expect

Iconic 9th Street Italian Market Experience Tour in Philadelphia

The delights of Italian Market

Customer Reviews

dana h

5 star rating: Highly Recommended August 2017

I loved this tour! THe guide was a local and knew sooooo much! I highly recommend this tour.Her name was Cheryl Weiss and the tour was put on by Urban Adventures. Philly was a great city to visit.

Davina N

5 star rating: Highly Recommended January 2017

I loved this tour- a mix of history and food! Our guide was very knowledgeable and we visited places we would not have been to by ourselves.

Katherine L

5 star rating: Highly Recommended January 2017

Nina was a great tour guide! We loved learning about the Italian market and got some really delicious snacks cheese, bread, chips. Highly recommend! Was a highlight of our Philly trip.

Lloyd R

5 star rating: Highly Recommended December 2016

This was one of the very best guided tours I have ever taken. Our guide, Ariel, was an encyclopedia of knowledge of the area. She was exceptionally personable, she knew so many of the vendors, and she made the tour highly personal. You could not go wrong taking this tour.

Marjorie M

5 star rating: Highly Recommended August 2016

Together with three friends from Bucks county, PA we had a wonderful tour with Nina. She was knowledgeable, personable and very patient. We all live so close, but have never actually gone on a tour of the Market . . . without the tour, we would have missed so much. We will definitely recommend your tours without hesitation.! Thanks so much for a great time.


5 star rating: Highly Recommended May 2016

We enjoyed our tour and especially our guide was very helpful of information. Love to do it again


3 star rating: Worth doing June 2017

I guess I'm just used to 'samples' from other tours through Viator as being a sample from each place and not me having to purchase a 'sample'. The guide was very knowledgeable about the area and being a history buff, I did enjoy that part but felt for what I paid 'samples' should have been a part of this. Not only were they not a part of the tour ok, the bread at the very start was, a loaf of bread that everyone touched and shared but IF you wanted something to purchase, there were lines every where to stand and wait in. Not wanting to hold up the group, we ended up not purchasing no one else was and not getting to try the fare. Next time I've learned that I'l have to ask before signing up for a 'eating' tour again, I've done many 'eating tours' through Viator and this is the 1st that did not hold up to what they claimed.

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