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Be sure to wear some flowers in your hair for a journey through the 1960s on the Magic Bus in San Francisco! Visit parts of the city that played a pivotal role in the counterculture movements of the ‘60s while riding aboard a decked out, psychedelic bus. See Summer of Love hotspots like Golden Gate Park and the Haight-Ashbury district, and get in touch with your inner beatnik and philosopher in San Francisco’s North Beach and Chinatown neighborhoods. It’s the grooviest tour in the city!


  • Visit Chinatown, North Beach, Haight-Ashbury and Golden Gate Park
  • Learn about hippies, Beatniks and the rock 'n' roll movement
  • Hear interesting and informative commentary on the cultural movements of the 1960s
  • Ride in a colorful musical bus that shows you the history of iconic San Francisco lanmarks
  • Sing along to classic tunes with a flower in your hair

Why Our Insiders Chose This Tour

Offbeat and groovy! Visit the cultural attractions that defined San Francisco in the psychedelic 1960s. Timeless music and fun sing-alongs make this tour a trip for anyone who lived through -- or wish they'd lived through -- this fascinating time in San Francisco's history.

Recent Photos of This Tour

What You Can Expect

The Summer of Love Magic Bus Experience

Roll Through San Francisco on This Groovy Trip

Take a psychedelic trip through San Francisco on the multicolored Magic Bus! Board the decked-out party bus in central San Francisco, where you’ll be greeted by peace-loving, costumed guides. 

Roll through the crowded, colorful streets of Chinatown, where Buddhism and other ideas of Eastern philosophy influenced the city’s intellectuals in the 1960s. Nearby, see the favorite haunts of Beat Generation poets like Jack Kerouac and Allen Ginsberg, including the famed City Lights bookstore and Vesuvio café.

Continue on to the Haight-Ashbury district, the heart of the city’s counterculture movement in the 1960s that remains a favorite hippie hangout. Travel back to the Summer of Love with the help of 3D glasses and time-warping window projection screens while your guide shares stories about this crucial moment in American history.

Cruise through the lovely meadows and gardens of Golden Gate Park, home to 'Hippie Hill' and the site of many celebrations and demonstrations during the 1960s. Stop at the Victorian-era Conservatory of Flowers, near where more than 20,000 people gathered for the Human Be-In event in 1967 and where the first Earth Day was held in 1970.

At the end of the groovy and informative 2-hour tour, you’ll be returned to the original departure point with peace, love and history in your heart.

Customer Reviews

Marsha R

5 star rating: Highly Recommended January 2017

Oh my goodness! I was bragging about this tour, or excuse me trip, to my friends on facebook. I don't know when i have had more fun with a group of strangers. We all sang every word to every song that was played and surprisingly enough even this ole hippy learned something about that summer of love and winter of discontent. Our trip guide was over the top great I just can't say enough. Same thing for the bus driver. We were eco frindly as our bus blew bubbles instead of exhaust as we caught the attention and envy of the other tourist on the street. I am not one for city tours but this one is well worth the time and the money. Highly recommend! I plan to return to SF one day and I will again take this magical mystery tour. Betsy Griffith Mississippi

Lisa M

5 star rating: Highly Recommended December 2016

Best part of the entire trip.. other than Alcatraz! I highly recommend it.


5 star rating: Highly Recommended October 2016

We loved it!!! When we were finished with the tour we felt happy we went and had such a magical time!!! Give it a 10!

Richard C

5 star rating: Highly Recommended August 2016

Very fun way to see relive the flower power time with a great tour. Would not recommend as an overview tour do a hop-on/hop-off tour first for the full experience. Then this trip puts it all into perspective. Fun time!


5 star rating: Highly Recommended February 2016

It was great - a lot of fun and really made you feel the 60's again. Bus is cute, guide is perfect - I'd recommend for anyone who wants to do something a bit different.

Brian A

5 star rating: Highly Recommended October 2015

The tour guide and bus driver were absolutely phenomenal!

Karen B

5 star rating: Highly Recommended August 2015

Fantastic tour! I loved the guide and the multi-media presentation. Very creative!

Emily C

5 star rating: Highly Recommended August 2015

If you are going to visit San Francisco, this tour is a must! Educational, entertaining, and whimsical are but a few adjectives I would use to describe this tour. You will truly feel like you took a step back in time!

Thomas B

5 star rating: Highly Recommended October 2014

Great tour of the city. Lots of fun!


5 star rating: Highly Recommended August 2014

It's been awesome and I had a blast! A highly recommended tour of San Francisco!
Very interesting tour of this amazing city, including history, events, music and a great sense of humor! I loved it!

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