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Spend three nights in Seoul and explore the South Korean capital with a knowledgeable guide who accompanies you to the city’s premier shopping districts. Visit Paju Premium Outlets and Myeong-dong, and view fascinating exhibits at Skin Anniversary Beauty Town, Samsung d’light, the K-star Gallery at Korean Wave (Hallyu) Hall and the Teddy Bear Museum at N Seoul Tower (Namsan Tower). If you’d like, add on a comedic performance using percussive instruments at the Nanta show (aka Cookin’).


  • 3-night city tour of Seoul
  • Ride the Namsan cable car to the N Seoul Tower for panoramic views of the city
  • Visit Skin Anniversary Beauty Town, Namsangol Hanok Village and National Ginseng Outlet
  • Shop at Paju Premium Outlets, Apgujeong-dong and Myeong-dong
  • View modern works at the Seoul Museum of Art and see Korean history come to life at the Teddy Bear Museum
  • Watch the Nanta show for a fun performance with percussion instruments (if option selected)
  • Round-trip transfer from Incheon International Airport included

What You Can Expect

3-Night Seoul Sightseeing and Shopping Tour

Seoul Tower

This 3-night tour of Seoul includes famous shopping districts and quirky exhibits, plus local attractions such as N Seoul Tower and Namsangol Hanok Village. Explore the bustling metropolis with an informative guide, and upgrade to include the entertaining Nanta show, a nonverbal performance that features the percussive rhythms of Korean drums and less traditional kitchen instruments.
Enjoy three nights’ accommodation at the Hotel Manu or similar in the Myeong-dong district, just a 20-minute walk from Seoul’s city center. You’re treated to signature dishes during a lunch and dinner, along with included breakfasts. Hotel and airport transfers are included.
At time of booking, you MUST include the following flight and drop-off details in the "Special Requirements" box:
  • Arrival airline
  • Arrival flight number
  • Arrival date
  • Total number of luggage
Please note: A minimum of two people per booking is required.


Day 1: Seoul (B, L)After pickup in Seoul, your guide will take you to Skin Anniversary Beauty Town. This impressive complex, which boasts a capacity of 2,000 customers, offers a variety of beauty care services at affordable prices – from Korean-style skincare treatments to customized hair and makeup that follow the latest Korean fashion trends.
Here, your guide will take you to the trick art gallery, where paintings on walls and floors are captured in three dimensions. After exploring the unique effects of the art collection, head to the Teddy Bear Museum, located in N Seoul Tower (commonly known as the Namsan Tower or Seoul Tower), an ideal place to view Seoul's cityscape. You’ll be amazed by a variety of exhibits that chronicle the history of Seoul by using teddy bears, which pose in scenes of everyday life as well as recreate historic events. Afterward, take in the panoramic views from the N Seoul Tower Observatory, perched upon the highest point of Mt Namsan.
Enjoy a nutritious lunch over a bowl of bibimbap, a signature Korean rice dish topped with a variety of sautéed and seasoned vegetables mixed with gochujang (chili pepper paste). A fried egg and sliced meat are often added before the ingredients are stirred together, making it an eye-pleasing and delicious dish.
When you’ve had your fill, your guide will take you to Paju Premium Outlets, a 1-hour drive from Seoul. Stroll through the upscale, outdoor setting with 160 outlet stores featuring designer and name-brand products, where you’ll enjoy a 25 to 65 percent savings on most items.
After your tour, you’ll be transported to your centrally located hotel, where you can spend your evening at leisure and make your own dinner plans with recommendations by your guide.
Overnight: 4-star Hotel Manu or similar in Seoul
Day 2: Seoul (B, D)Enjoy breakfast at your hotel, followed by a guided tour of Namsangol Hanok Village, a folk village nestled between tall buildings. Follow your guide on a walk around the site, which includes a pavilion and five restored houses from the Joseon Dynasty. The traditional Korean homes showcase a variety of social classes, from peasants to the king, and the antique furniture provides great photo ops with a glimpse into Korea’s past.
Next, step inside the Samsung Electronics Building to view Samsung d’light, a global exhibition space that showcases their latest product lineup. Share the excitement and ‘delight’ of digital technology through the interactive exhibits before heading to Garosu-gil, a beautiful tree-lined promenade adorned with ginkgo trees. Enjoy the charming coffee shops and designer stores that give it an eccentric flair. Then, visit Apgujeong-dong, a leading fashion destination, formed as a cultural zone with a variety of trendsetting designer shops.
After shopping, take a ride on the Namsan cable car, an aerial tramway that glides to the 777-foot (237-meter) N Seoul Tower at the top of Namsan Mountain. Marvel at the stunning 360-degree views of Seoul that give Seoul Tower the reputation as the best tower in Asia.
Your final stop before dinner is Myeong-dong, one of Seoul’s primary shopping districts, where you’ll find many brand-name shops and department stores lining the streets and alleys. Before retiring to your hotel, order a bowl of samgyetang (chicken ginseng soup) at Tosokchon, a Korean restaurant famous for this signature dish cooked in glutinous rice. Your guide will point out the gingko nuts, ginseng, garlic and dates amid 30 different types of medicinal herbs and grains.
Overnight: 4-star Hotel Manu or similar in Seoul
Day 3: Seoul (B)After breakfast, your guide will pick you up at your hotel and take you to Korean Wave (Hallyu) Hall. In the K-star Gallery, get your picture taken with life-size cutouts of some of Korea’s most famous celebrities and see their handprints also on display. Then, head to Gyeongbokgung Palace, commonly referred to as the Northern Palace – arguably the grandest of Seoul’s five royal palaces.
Visit the National Ginseng Outlet to learn about the medicinal properties of Korean ginseng, wildly cultivated in Korea where the climate and soil produce the world’s finest specimens. At the Korean herb center you’ll discover folk remedies like the Oriental raisin tree, whose extracts help repair liver damage.
Explore the work of six renowned Korean artists on display at the Seoul Museum, including Lee Jung-seob, before touring the museum’s historic Seokpajeong villa with your guide. View the 19th-century hanok (traditional Korean house), originally the summer home of Kim Heung-geun, a high-ranking official, which provided splendid views of the surrounding mountains and forests.
At the end of your tour, you’ll pass Cheong Wa Dae, the official residence of South Korea’s president, also known as the Blue House. Admire the blue tiles of the roof that blend beautifully with Mt Bugaksan in the background. Your guide will drop you off at Lotte Department Store and the Myeongdong fashion district, located near your hotel.
Optional UpgradeIf you’ve chosen to upgrade your tour to include the optional Nanta performance from 10pm-11:30pm, your guide will pick you up from your accommodation and transfer you to the venue. Watch a spectacular show, which uses percussion to tell the story of four chefs who must create a wedding banquet in just one hour. Listen to the rhythmic banging of knives, pots and pans along with the traditional garak (rhythms) of Samulnori (a traditional Korean percussion quartet), and you’ll see why Korea’s most popular show has received rave reviews!
Overnight: 4-star Hotel Manu or similar in Seoul
Day 4: Seoul (B)After breakfast at your hotel, spend your morning at leisure until checkout time, when you’ll be transferred to Incheon International Airport for your departure.

Customer Reviews


5 star rating: Highly Recommended October 2014

This tour was all worth the trip, from our hotel, Hotel Manu, to our tour guide, Mr. Jay Parks, to every place we visited and the food trips! For all my travels, I refer to Viator for guidance. And you really can't go wrong, all the attractions and tours are rated 10! Thank you, Viator!


4 star rating: Recommended September 2014

Great experience. Well informed and polite tour guide. The timing between each destination was just enough so you don't have much time to waste.

Wen N

2 star rating: It was OK, but could have been better May 2015

The package contains too many trips to shopping center. The trip could be better with more sight seeing.

Jay Park, tour guide, is exceptional.

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