Meet your personal guide upon pickup from your hotel in central Seoul and start your full-day itinerary with private transport to the Hallyu experience zone. Discover the Korean cultural wave (K-Wave) with high-tech displays and interactive activities. Snap pics of your favorite Korean drama sets and get beauty tips from K-Pop stars in the beauty zone.
Then continue on to K-Star Road, a favorite hangout for Hallyu stars in Gangnam. You'll find South Korea’s top entertainment agencies located here, as well as statues of K-Pop stars — including PSY, TVXQ, Shinee, EXO or 4minute — lining this 'Hallyuwood Walk of Fame.' Then head to Sinsa-dong for a walk around Garosu-gil, known as an artists' street for its eccentric flair, charming coffee shops, and designer stores.
After lunch at Modern Bapsand (a Korean restaurant owned by the mother of K-Pop star PSY) or Grill5Taco (Mexican fusion), proceed toward SMTOWN coexartium, a multipurpose cultural space featuring K-Pop and SM entertainment artists. Visit the souvenir shop, studio, cafe, or K-Pop theater where one can see holographic and live performances.
Following a snack stop at the Pop-up Cafe, Apgujeong Kona Beans, or Cube Studio Cafe (own expense), finish your private tour at the Gangnam Terminal Underground Shopping Center. You'll find reasonable prices on fashionable clothes, shoes, bags, and more. After a shopping spree you’re dropped off at your hotel.